Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

Setting the advertising budget.

Setting advertising objectives.

Conducting advertising culture audit

Setting the advertising budget.

Developing advertising strategy.

38 + Mcqs in Advance Marketing Management 2 in Bachelor of Business Administration (BBA) Page 1 McqOptions

1.	The typical method of retail operation used by supermarkets and catalog showrooms is called:
A.	Self service retailing.
B.	Limited service retailing.
C.	Full service retailing.
D.	Service merchandiser.
Answer» D. Service merchandiser.

Discussion

2.	Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
A.	Marketing.
B.	Selling.
C.	Production.
D.	Product.
Answer» C. Production.

Discussion

3.	_____ includes that other company s offering similar products & services to the same customer at similar prices.
A.	Supply Chain.
B.	Competition.
C.	Product.
D.	Price
Answer» C. Product.

Discussion

4.	_____ are wants for specific products that are backed up an ability and willingness to buy them.
A.	Demand.
B.	Wants.
C.	Needs.
D.	Desire.
Answer» B. Wants.

Discussion

5.	__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.
A.	Advertising
B.	Direct selling
C.	Sales Promotion
D.	Publicity
Answer» D. Publicity

Discussion

6.	The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
A.	Pull Strategy
B.	Combination strategy
C.	Sale force Strategy
D.	Push Strategy
Answer» C. Sale force Strategy

Discussion

7.	________ is the oral communication with potential buyers of a product with the intention of making a sale.
A.	Personal Selling
B.	Direct Marketing
C.	Sales Promotion
D.	Publicity
Answer» B. Direct Marketing

Discussion

8.	__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.
A.	Brand loyalty
B.	Brand association
C.	Brand Equity
D.	Brand awareness
Answer» D. Brand awareness

Discussion

9.	The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
A.	Product Marketing Process
B.	Direct Marketing process
C.	Personal selling process
D.	Purchase decision process
Answer» D. Purchase decision process

Discussion

10.	Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
A.	direct marketing channel
B.	indirect marketing channel
C.	horizontal channel
D.	synthetic channel
Answer» C. horizontal channel

Discussion

11.	_____ is direct communications with carefully targeted individual consumers to obtain an immediate response.
A.	Personal selling
B.	Public relations
C.	Direct marketing
D.	Sales promotion
Answer» D. Sales promotion

Discussion

12.	A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
A.	push strategy
B.	pull strategy
C.	blocking strategy
D.	integrated strategy
Answer» B. pull strategy

Discussion

13.	The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
A.	advertising
B.	personal selling
C.	public relations
D.	sales promotion
Answer» E.

Discussion

14.	The firm must consider whether investing in the segment makes sense givng the firm _____ and____.
A.	Knowledge & objective.
B.	Objective & resource.
C.	Knowledge & resource.
D.	None.
Answer» B. Objective & resource.

Discussion

15.	Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
A.	Both statements are right
B.	Both statements are wrong
C.	Only Statement 1 is correct
D.	Only statement 2 is correct
Answer» C. Only Statement 1 is correct

Discussion

16.	A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
A.	Advertising campaign.
B.	Advertising objective.
C.	Advertising criterion.
D.	Advertising evaluation.
Answer» C. Advertising criterion.

Discussion

17.	If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
A.	descriptive copy
B.	educational copy
C.	straight selling copy
D.	expository copy
Answer» E.

Discussion

18.	Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
A.	advertising
B.	personal selling
C.	public relations
D.	sales promotion
Answer» B. personal selling

Discussion

19.	Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
A.	Customers Life time value.
B.	Suppliers Life time Value.
C.	Company s life time value.
D.	Future value.
Answer» B. Suppliers Life time Value.

Discussion

20.	The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
A.	Advertising appeal
B.	Advertising media
C.	Advertisement
D.	Buying motive
Answer» E.

Discussion

21.	Independent organization of creative people for advertisement and promotional tools are called
A.	Advertisement Makers
B.	Advertisement Creators
C.	Advertisement Developers
D.	Advertisement Agency
Answer» E.

Discussion

22.	The type of appeal which is related to a person s psychological and social needs for purchasing products and services?
A.	Rational appeal
B.	Emotional appeal
C.	Moral appeal
D.	Humour appeal
Answer» C. Moral appeal

Discussion

23.	The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.
A.	Researching.
B.	Planning.
C.	Controlling.
D.	Managing.
Answer» C. Controlling.

Discussion

24.	Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
A.	to inform
B.	to persuade
C.	to remind
D.	to make profits
Answer» E.

Discussion

25.	Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
A.	Setting advertising objectives.
B.	Conducting advertising culture audit
C.	Setting the advertising budget.
D.	Developing advertising strategy.
Answer» C. Setting the advertising budget.

Discussion

26.	_____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.
A.	Marketing.
B.	Product.
C.	Selling.
D.	Buying.
Answer» B. Product.

Discussion

27.	_____ concept holds consumers will favour those products that offer the most quality or performance.
A.	Product.
B.	Selling.
C.	Production.
D.	Sales.
Answer» B. Selling.

Discussion

28.	______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.
A.	Product.
B.	Production.
C.	Selling.
D.	Buying.
Answer» C. Selling.

Discussion

29.	The central theme of an advertisement that motivates the consumer to make a purchase decision is?
A.	Advertising appeal
B.	Advertisement script
C.	Slogan
D.	Headline
Answer» B. Advertisement script

Discussion

30.	An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
A.	Institutional copy
B.	straight selling copy
C.	Educational copy
D.	expository copy
Answer» B. straight selling copy

Discussion

31.	_____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
A.	advertisement media
B.	advertisement copy
C.	advertising layout
D.	teaser advertisements
Answer» D. teaser advertisements

Discussion

32.	_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
A.	advertisement media
B.	advertisement copy
C.	advertising layout
D.	teaser advertisements
Answer» B. advertisement copy

Discussion

33.	Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
A.	Push strategy
B.	Pull strategy
C.	Blocking strategy
D.	Integrated strategy
Answer» C. Blocking strategy

Discussion

34.	Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
A.	Push strategy
B.	Pull strategy
C.	Blocking strategy
D.	Integrated strategy
Answer» B. Pull strategy

Discussion

35.	Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
A.	Affordable method
B.	percentage-of-sales method
C.	competitive-parity method
D.	objective-end-task method
Answer» B. percentage-of-sales method

Discussion

36.	If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?
A.	advertising
B.	public relations
C.	direct marketing
D.	sales promotion
Answer» C. direct marketing

Discussion

37.	Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?
A.	Affordable method
B.	Percentage-of-Sales method
C.	competitive-parity method
D.	Objective-end-task method
Answer» D. Objective-end-task method

Discussion

38.	A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.
A.	Production.
B.	Sales.
C.	Marketing.
D.	Relationship.
Answer» B. Sales.

Discussion

Explore topic-wise MCQs in Bachelor of Business Administration (BBA).

The typical method of retail operation used by supermarkets and catalog showrooms is called:

Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?

_____ includes that other company s offering similar products & services to the same customer at similar prices.

_____ are wants for specific products that are backed up an ability and willingness to buy them.

__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

________ is the oral communication with potential buyers of a product with the intention of making a sale.

__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

_____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

The firm must consider whether investing in the segment makes sense givng the firm _ and.

Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?

Independent organization of creative people for advertisement and promotional tools are called

The type of appeal which is related to a person s psychological and social needs for purchasing products and services?

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

_____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

_____ concept holds consumers will favour those products that offer the most quality or performance.

______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

_____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.

Explore topic-wise MCQs in Bachelor of Business Administration (BBA).

The typical method of retail operation used by supermarkets and catalog showrooms is called:

Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?

_____ includes that other company s offering similar products & services to the same customer at similar prices.

_____ are wants for specific products that are backed up an ability and willingness to buy them.

__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

________ is the oral communication with potential buyers of a product with the intention of making a sale.

__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

_____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

The firm must consider whether investing in the segment makes sense givng the firm _____ and____.

Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?

Independent organization of creative people for advertisement and promotional tools are called

The type of appeal which is related to a person s psychological and social needs for purchasing products and services?

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

_____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

_____ concept holds consumers will favour those products that offer the most quality or performance.

______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

_____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.

The firm must consider whether investing in the segment makes sense givng the firm _ and.