When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. 

a. Direct marketing 

b. Indirect marketing 

c. Integrated marketing 

d. Multi-level marketing

Original products, product improvements, product modications, and new brands that a rm develops through its own research and development eorts are called:

a. Altered products. 

b. Concept products.

c. New products. 

d. Supplemental products.

What does this statement show “Trade of value between two parties”? 

a. Competition 

b. Transaction

c. Exchange 

d. Need 

Define and explain the four types of market segmentation

What are the factors affecting the determination of the price of a product or service? Explain.

The ultimate way to test a new consumer product is to put it into full-blown ______. 

a. Controlled test marketing 

b. Sales-wave research 

c. Screening 

d. Test markets

………… dened as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and services 

a. Customer Value 

b. Consumer Behavior 

c. Holistic Marketing 

d. Societal Marketing 

“Buy it now” refers to which one of the following options? 

a. Advertising 

b. Personal selling 

c. Publicity 

d. Sales promotion

Explain the major activities involved in the physical distribution of products.

After concept testing, a rm would engage in which stage in developing and marketing a new product? 

a. business analysis 

b. marketing strategy development 

c. product development 

d. test marketing