When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created. 

a) customer satisfaction 

b) planning excellence 

c) a quality rift 

d) a value line

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the rm will most likely make heavy use of _______ in the promotional mix. 

a. Advertising 

b. Personal selling 

c. Publicity 

d. Sales promotion

What are the factors affecting the determination of the price of a product or service? Explain.

……means classification of standardized product into certain well dened classes or groups.

a. Gradation 

b. Segmentation 

c. Standardization 

d. Specication

………..are the form of human needs take as shaped by culture & individual personality. 

a. Wants 

b. Demands 

c. Needs 

d. Social Needs

Original products, product improvements, product modications, and new brands that a rm develops through its own research and development eorts are called:

a. Altered products. 

b. Concept products.

c. New products. 

d. Supplemental products.

Describe the functions of labelling in the marketing of products.

A consumer contest is an example of _____. 

a. Advertising 

b. Indirect selling 

c. Personal selling 

d. Sales promotion

Explain the factors determining choice of channels of distribution.

________ is a detailed version of the idea stated in meaningful consumer terms. 

a. Product concept 

b. Product feature

c. Product idea 

d. Product image