“Buy it now” refers to which one of the following options? 

a. Advertising 

b. Personal selling 

c. Publicity 

d. Sales promotion

Distinguish between advertising and personal selling.

_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category. 

a. Controlled test marketing 

b. Focus group research 

c. Sales-wave research 

d. Simulated test marketing

Rajeev Kapoor is a chef in a new downtown restaurant. He has sent out press releases to the major local media and has invited food critics to dine in his restaurant. Rajeev is engaging in 

a. Public relations 

b. Personal selling 

c. Sales promotion 

d. Advertising

Distinguish between convenience product and shopping product.

Product is a bundle of utilities? Do you agree? Comment.

Select an appropriate denition of Want 

a. Consumer Needs 

b. Needs backed by buying power

c. Needs directed to the product 

d. Basic human requirements

Describe the functions of labelling in the marketing of products.

Explain briefly the components of physical distribution.

Distinguish between the product concept and production concept of marketing.