A _______ is a detailed version of the idea stated in meaningful Consumer terms. 

a. Product concept 

b. Product feature

c. Product idea 

d. Product image

According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? 

a) Promote marketing intelligence. 

b) Develop sales tactics. 

c) Develop the customer proposition. 

d) Work with other business functions and third parties.

The mental act, condition or habit of placing trust or condence in another shows which of the following options? 

a. Motive 

b. Belief 

c. Behavior 

d. Attitude

List five shopping products purchased by you or your family during the last few months.

In relationship marketing rms focus on __________ relationships with __________. 

a. Short-term; customers and suppliers 

b. Long-term; customers and suppliers 

c. Short-term; customers 

d. Long-term; customers

Which of the following is NOT a part of marketing communication mix? 

a. Advertising 

b. Public relations 

c. Sales promotion 

d. Telemarketing

Define advertising. What are its main features? Explain.

Distinguish between advertising and personal selling.

Describe the functions of labelling in the marketing of products.

Explain the factors determining choice of channels of distribution.