After concept testing, a rm would engage in which stage for developing and marketing a new product? 

a. Marketing strategy development 

b. Business analysis 

c. Product development 

d.Test marketing

_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category. 

a. Controlled test marketing 

b. Focus group research 

c. Sales-wave research 

d. Simulated test marketing

A ________ is an elaborated version of the idea expressed in consumer terms. 

a. New idea 

b. Product concept 

c. Product idea 

d. Test brand

Newsletters, catalogs, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: 

a. Pricing 

b. Distribution 

c. Product development 

d. Promotion

In relationship marketing rms focus on __________ relationships with __________. 

a. Short-term; customers and suppliers 

b. Long-term; customers and suppliers 

c. Short-term; customers 

d. Long-term; customers

Distinguish between convenience product and shopping product.

Define advertising. What are its main features? Explain.

What is market segmentation and types?

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the rm will most likely make heavy use of _______ in the promotional mix. 

a. Advertising 

b. Personal selling 

c. Publicity 

d. Sales promotion

Demographic segmentation divides the market into groups based on which of the following variables? 

a. Size, location, industry, customer 

b. Size, company, industry, technology 

c. Location, size, occupation, race 

d. Customer, technology, company, industry