……means classification of standardized product into certain well dened classes or groups.

a. Gradation 

b. Segmentation 

c. Standardization 

d. Specication

The term Marketing Myopia was written by 

a. Philip Kotler 

b. Royal Dutch Shell 

c. Theodore Levitt 

d. Henry Ford

What are industrial products? How are they different from consumer products? Explain.

What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.

If the company’s sales are slow down, and prots level o or decline. At which stage the company has reached? 

a. Introduction 

b. Decline 

c. Growth 

d. Maturity

………. emphasizes on the product & ……….. Emphasizes on the Customers needs & wants. 

a. Selling, Marketing 

b. Marketing, Selling 

c. Consumer, Customer 

d. Marketing, Customer 

Mr. ABC and his sta have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing? 

a. Market segmentation, market positioning and target marketing 

b. Market segmentation, target marketing and market positioning 

c. Market alignment, market segmentation and market positioning 

d. Market recognition, market preference and market insistence

After concept testing, a rm would engage in which stage for developing and marketing a new product? 

a. Marketing strategy development 

b. Business analysis 

c. Product development 

d.Test marketing

A _______ is a detailed version of the idea stated in meaningful Consumer terms. 

a. Product concept 

b. Product feature

c. Product idea 

d. Product image

Explain the factors determining choice of channels of distribution.