A television advertisement showing the safety features of the Volvo 240 DL would be best classied as which of the following? 

a. Defensive advertising 

b. Pioneer advertising 

c. Product advertising 

d. Societal marketing

What are industrial products? How are they different from consumer products? Explain.

Expenditure on advertising is a social waste’ Do you agree? Discuss

Explain briefly the components of physical distribution.

A consumer contest is an example of _____. 

a. Advertising 

b. Indirect selling 

c. Personal selling 

d. Sales promotion

Rajeev Kapoor is a chef in a new downtown restaurant. He has sent out press releases to the major local media and has invited food critics to dine in his restaurant. Rajeev is engaging in 

a. Public relations 

b. Personal selling 

c. Sales promotion 

d. Advertising

Distinguish between advertising and personal selling.

If the company’s sales are slow down, and prots level o or decline. At which stage the company has reached? 

a. Introduction 

b. Decline 

c. Growth 

d. Maturity

Select an appropriate denition of Want 

a. Consumer Needs 

b. Needs backed by buying power

c. Needs directed to the product 

d. Basic human requirements

One reason that idea screening is a critical stage in the new-product development process is that: 

a. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents. 

b. International competition and markets demand that all ideas be culturally sensitive. 

c. Product-development costs rise greatly in later stages and the company only wants those products that can succeed. 

d. The Federal government carefully monitors each company’s idea screening process to make sure no national security matters are at stake.