MCQOPTIONS
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| 1. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
| A. | lipinski model of buying behavior. |
| B. | stimulus-response model of buyer behavior. . |
| C. | freudian model of buying behavior. |
| D. | maslow s model of life-cycle changes. |
| Answer» C. freudian model of buying behavior. | |