MCQOPTIONS
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| 1. |
Manish had purchased a ticket from a famous airline for his upcoming business meeting in London. He had injured his left leg a couple of days back and needed wheelchair assistance. He called the airline customer service and asked for wheelchair assistance. He was not only promised wheelchair assistance but also pick-up and drop facility. Which dimension of ‘service quality’ was strongly promoted here? |
| A. | Assurance |
| B. | Features |
| C. | Aesthetics |
| D. | Reputation |
| Answer» B. Features | |