MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Clubbing of income means |
| A. | Adding income of two persons |
| B. | Inclusion of income of other person in assessee’sincome |
| C. | Total income of various heads |
| D. | Collection of income |
| Answer» C. Total income of various heads | |
| 2. |
Dividend from an Indian Company is ………………… |
| A. | Fully Taxable |
| B. | Partly Taxable |
| C. | Fully Exempted |
| D. | None of these |
| Answer» D. None of these | |
| 3. |
______are a summation of exposures of the target audience to media vehicles in a media plan. |
| A. | gross weight |
| B. | gross impressions |
| C. | message weight |
| D. | message impressions |
| Answer» C. message weight | |
| 4. |
Which is not the advantage of outdoor medium |
| A. | The outdoor offers long life. |
| B. | It offers geographic selectivity |
| C. | The outdoor offers no impact. |
| D. | Shoppers are exposed to last minute reminders |
| Answer» D. Shoppers are exposed to last minute reminders | |
| 5. |
Ad networks work |
| A. | directly sell ad |
| B. | They do creative work in digital media |
| C. | directly with publishers to sell ad impressions that a publisher has not directly sold |
| D. | With Advertisers |
| Answer» D. With Advertisers | |
| 6. |
Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives. |
| A. | space and time |
| B. | budget & space |
| C. | Time & budget |
| D. | Space & efforts |
| Answer» B. budget & space | |
| 7. |
_________ is the professional who is required to develop the conceptual designs to meet up the requirements of the client in order to advance the company's brand. |
| A. | Writer |
| B. | PR head |
| C. | Creative Director |
| D. | Editor |
| Answer» D. Editor | |
| 8. |
To determine _____, a market’s brand sales percentage is divided by the total population percentage of that market multiplied by 100. |
| A. | CDI |
| B. | PDI |
| C. | VDI |
| D. | BDI |
| Answer» E. | |
| 9. |
_____ is the fifth step of the media planning process. |
| A. | media strategies |
| B. | budget and media buying |
| C. | market analysis |
| D. | evaluation |
| Answer» C. market analysis | |
| 10. |
GVT stands for = Gross.......................... per thousand. |
| A. | visualization |
| B. | viewership |
| C. | viewpoint |
| D. | visual |
| Answer» C. viewpoint | |
| 11. |
ROP stands for ______ in print media. |
| A. | run of press |
| B. | readership of paper |
| C. | regulator of press |
| D. | run of print |
| Answer» B. readership of paper | |
| 12. |
Audience informaton like interests, preferences, personality traits consist of _______. |
| A. | basics |
| B. | demonstartive |
| C. | psychographic |
| D. | demograpgic |
| Answer» D. demograpgic | |
| 13. |
Budget Formula is |
| A. | GRP/CPRP |
| B. | R/CPRP |
| C. | F/CPRP |
| D. | GRP x CPRP |
| Answer» E. | |
| 14. |
An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement. |
| A. | Run of Press |
| B. | Run of Schedule |
| C. | Share of Voice |
| D. | Spot buys |
| Answer» C. Share of Voice | |
| 15. |
_________ advertising takes place within the store. |
| A. | In-store |
| B. | In-flight |
| C. | In-media |
| D. | In-Game |
| Answer» B. In-flight | |
| 16. |
What is scheduling a syndicated program on a five day per week basis called? |
| A. | Scheduling |
| B. | Stripping |
| C. | Controlling |
| D. | Diversifying |
| Answer» C. Controlling | |
| 17. |
If the rate per square cm of TOI is Rs 4800, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm) |
| A. | Rs 3840000 |
| B. | 3740000 |
| C. | 3640000 |
| D. | 3540000 |
| Answer» B. 3740000 | |
| 18. |
ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred |
| A. | lesser reach |
| B. | greater frequency |
| C. | greater reach |
| D. | lesser frequecy |
| Answer» D. lesser frequecy | |
| 19. |
media decision about the timing, continuity & size of the ads are _____ decisions. |
| A. | plan |
| B. | budget |
| C. | size |
| D. | schedulling |
| Answer» E. | |
| 20. |
_____ audience comprises of the middle class society. |
| A. | Elite |
| B. | Specialized |
| C. | Mass |
| D. | Interactive |
| Answer» D. Interactive | |
| 21. |
Media planners also perform the actual media _____. |
| A. | buy |
| B. | mix |
| C. | brief |
| D. | plan |
| Answer» B. mix | |
| 22. |
If CPRP is 1250 and GRP is 200, calculate Budget |
| A. | 260000 |
| B. | 250000 |
| C. | 270000 |
| D. | 280000 |
| Answer» C. 270000 | |
| 23. |
Full form of CPO is |
| A. | Cost per email open |
| B. | Calculate per opportunity |
| C. | Cost per opinion |
| D. | Create & paid opprtunity |
| Answer» B. Calculate per opportunity | |
| 24. |
In _____ type of media Privacy is a major disadvantage. |
| A. | |
| B. | Television |
| C. | Internet |
| D. | Radio |
| Answer» D. Radio | |
| 25. |
________ are the ones who communicate back with the company through posts, comments, opinions etc. |
| A. | Interactive |
| B. | Mass |
| C. | Specialized |
| D. | Elite |
| Answer» B. Mass | |
| 26. |
_____ is the first step of the media planning process. |
| A. | evaluation |
| B. | media mix |
| C. | market analysis |
| D. | setting objective |
| Answer» D. setting objective | |
| 27. |
_______ are like billboards but are digitalized/electric. |
| A. | Neon Boards |
| B. | Posters |
| C. | Transit Media |
| D. | Pop up Ads |
| Answer» B. Posters | |
| 28. |
The choice of media will depend to a large extent upon the size of |
| A. | Advertising Plan |
| B. | Advertising message |
| C. | Advertising theme |
| D. | Advertising budget |
| Answer» E. | |
| 29. |
A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media. |
| A. | Reach |
| B. | Media Mix |
| C. | Target Market Coverage |
| D. | Frequency |
| Answer» C. Target Market Coverage | |
| 30. |
Reach 000’s formula is |
| A. | (No of People Reached) X 1,000 |
| B. | (No of People Reached)/100 |
| C. | (No of People Reached)/1,000 |
| D. | No of People Reached) X 1,00 |
| Answer» D. No of People Reached) X 1,00 | |
| 31. |
To face heavy competitive campaign, we should have |
| A. | greater reach |
| B. | lesser frequency |
| C. | greater frequency |
| D. | lesser reach |
| Answer» D. lesser reach | |
| 32. |
Media auditing |
| A. | It is the practice of checking that the media that a client has bought is in the right places, at competitive prices |
| B. | Annual financial accounts audit |
| C. | It’s done annually as a formality |
| D. | Its buying media from third party |
| Answer» B. Annual financial accounts audit | |
| 33. |
_____ audience comprises of the educated and rich from the upper class of the society. |
| A. | Mass |
| B. | Elite |
| C. | Specialized |
| D. | Interactive |
| Answer» C. Specialized | |
| 34. |
What among the following is considered to be the key for television buying? |
| A. | Negotiation |
| B. | Spot buys |
| C. | Social networking skills |
| D. | Sensational ads |
| Answer» B. Spot buys | |
| 35. |
____________ indicates the maximum sales from all buyers of the product. |
| A. | Budget |
| B. | Target Audience |
| C. | Media Strategy |
| D. | Sales Potential |
| Answer» E. | |
| 36. |
If Budget is 700000 and GRP is 400 what is CPRP |
| A. | 1755 |
| B. | 1760 |
| C. | 1750 |
| D. | 1765 |
| Answer» D. 1765 | |
| 37. |
when the same ad message is repeated due to higher frequency is causes ____ |
| A. | rejections |
| B. | less exposure |
| C. | ad fatigue |
| D. | more exposure |
| Answer» D. more exposure | |
| 38. |
In general, newspaper offers __________ as a media choice. |
| A. | Low selectivity |
| B. | high selectivity |
| C. | low impact |
| D. | average impact |
| Answer» B. high selectivity | |
| 39. |
What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000? |
| A. | 204.26 |
| B. | 204.16 |
| C. | 204.36 |
| D. | 204.46 |
| Answer» C. 204.36 | |
| 40. |
_____ is the second step of the media planning process. |
| A. | setting objective |
| B. | market analysis |
| C. | media mix |
| D. | media strategies |
| Answer» B. market analysis | |
| 41. |
Ad Exchange |
| A. | A technology platform where publishers and ad networks sell their impressions to advertisers not programmatically |
| B. | Directly sell ads to advertisers |
| C. | Deals with creative exchange of ads |
| D. | A technology platform where publishers and ad networks sell their impressions to advertisers programmatically |
| Answer» E. | |
| 42. |
________ are new windows that appear in front of the website content. |
| A. | Banner Ads |
| B. | Pop up Ads |
| C. | Display Ads |
| D. | Newspaper Ads |
| Answer» C. Display Ads | |
| 43. |
Good negotiating outcomes are a result of good ___________________ |
| A. | Evaluation / |
| B. | relationship |
| C. | motivation |
| D. | opportunities |
| Answer» C. motivation | |
| 44. |
_____ isdegree to which a particular brand is associated with the general product category . |
| A. | share of mind |
| B. | share or audience |
| C. | recall value |
| D. | share of voice |
| Answer» B. share or audience | |
| 45. |
Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of |
| A. | Direct advertising |
| B. | Transit advertising |
| C. | Meta ads |
| D. | Traditional advertising |
| Answer» C. Meta ads | |
| 46. |
The sum of the reach number of specific media vehicles in a given media plan gives the _______ |
| A. | total exposire |
| B. | social audit |
| C. | message weight |
| D. | total weight |
| Answer» D. total weight | |
| 47. |
If Budget is 800000 and GRP is 300 what is CPRP |
| A. | 2866.66 |
| B. | 2766.66 |
| C. | 3666.66 |
| D. | 2666.66 |
| Answer» E. | |
| 48. |
In 1936, the Indian Broadcasting Service was renamed as ________. |
| A. | All India Radio |
| B. | Radio India |
| C. | Bharti Radio |
| D. | Jay Bharat Radio |
| Answer» B. Radio India | |
| 49. |
Placing media throughout the year with equal weight in each month |
| A. | During peak selling periods |
| B. | Flighting/ Bursting |
| C. | Continuous |
| D. | Pulsing |
| Answer» D. Pulsing | |
| 50. |
Media Objectives |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» C. It describes how the advertiser will achieve the stated media objectives | |