MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
________ markets are made up of members of the distribution chain. |
| A. | Consumer |
| B. | Business-to-business (industrial) |
| C. | Channel |
| D. | Institutional |
| Answer» D. Institutional | |
| 2. |
If actual performance exceeds the expected performance of the product, then customer is _____________. |
| A. | Satisfied |
| B. | Dissatisfied |
| C. | Delighted |
| D. | Neutral |
| Answer» D. Neutral | |
| 3. |
A tool for assessing the level of service quality based on the difference between users expectations and the service experience delivered is: |
| A. | The service dashboard |
| B. | The service quality gap model |
| C. | The balanced scorecard |
| D. | The information value model |
| Answer» C. The balanced scorecard | |
| 4. |
__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed. |
| A. | Servicespace |
| B. | Servicescape |
| C. | Serviceplace |
| D. | Servicescope |
| Answer» C. Serviceplace | |
| 5. |
Which of the following is not an element of people? |
| A. | Motivation |
| B. | Teamwork |
| C. | Flow of activities |
| D. | Customer training |
| Answer» D. Customer training | |
| 6. |
A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period. |
| A. | Production |
| B. | Sales |
| C. | Marketing |
| D. | Societal marketing |
| Answer» E. | |
| 7. |
The moments of interaction between the customer and the service firm are called: |
| A. | Servuction junction |
| B. | critical incidents |
| C. | core service failures |
| D. | service recovery |
| Answer» C. core service failures | |
| 8. |
When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation. |
| A. | Marketing |
| B. | Production |
| C. | Sales |
| D. | Profit |
| Answer» C. Sales | |
| 9. |
A change in an individual's behavior prompted by information and experience refers to which one of the following concept? |
| A. | Learning |
| B. | Role selection |
| C. | Perception |
| D. | Motivation |
| Answer» B. Role selection | |
| 10. |
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large. |
| A. | Making, Arranging, Maintaining and Selling |
| B. | Creating, Communicating, Delivering, and Exchanging |
| C. | Creating, Advertising, Selling, and Transferring |
| D. | Performing, Displaying, Offering, and Exchanging |
| Answer» C. Creating, Advertising, Selling, and Transferring | |
| 11. |
Marketing strategies are often designed to influence ___________ and lead to profitable exchanges. |
| A. | Consumer decision making |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» B. Sales strategies | |
| 12. |
Which of the following is NOT one of the four philosophies of marketing? |
| A. | Production orientation |
| B. | Societal marketing orientation |
| C. | Sales orientation |
| D. | Promotion orientation |
| Answer» E. | |
| 13. |
Adding new features to a product is advocated by which of the approaches? |
| A. | Product Approach |
| B. | Production Approach |
| C. | Marketing Approach |
| D. | Selling Approach |
| Answer» B. Production Approach | |
| 14. |
Luxury products, such as Rolex watches, are also known as: |
| A. | Shopping product |
| B. | Convenience product |
| C. | Emergency product |
| D. | Specialty product |
| Answer» B. Convenience product | |
| 15. |
In order for exchange to occur: |
| A. | A complex societal system must be involved. |
| B. | Organized marketing activities must also occur. |
| C. | A profit-oriented organization must be involved. |
| D. | Each party must have something of value to the other party. |
| Answer» E. | |
| 16. |
The term 'marketing mix' describes: |
| A. | A composite analysis of all environmental factors inside and outside the firm |
| B. | A series of business decisions that aid in selling a product. |
| C. | The relationship between firms’s marketing strengths and its business weaknesses. |
| D. | A blending of strategic elements to satisfy specific target markets |
| Answer» E. | |
| 17. |
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? |
| A. | Selling |
| B. | Advertising |
| C. | Barter |
| D. | Marketing |
| Answer» E. | |
| 18. |
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?$ |
| A. | Customer perceived value |
| B. | Marketing myopia |
| C. | Customer relationship management |
| D. | Customer satisfaction |
| Answer» E. | |
| 19. |
Which one of the following factor relates to family that influences consumer behavior? |
| A. | Cultural |
| B. | Social |
| C. | Personal |
| D. | Business |
| Answer» C. Personal | |
| 20. |
The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the ________ dimension. |
| A. | tangibles |
| B. | employee satisfaction |
| C. | responsiveness |
| D. | assurance |
| Answer» E. | |
| 21. |
_________ is an attitude formed by a long-term, overall evaluation of a firm's performance. |
| A. | Customer satisfaction |
| B. | Negative disconfirmation |
| C. | Positive disconfirmation |
| D. | Service quality |
| Answer» E. | |
| 22. |
Which is a type of auction? |
| A. | Open descending |
| B. | Open close |
| C. | Sealed price |
| D. | Sealed ascending |
| Answer» B. Open close | |
| 23. |
What are the five principle dimensions to judge service quality? |
| A. | Reliability, responsiveness, assurance, empathy, tangibles |
| B. | Reliability, response, assurance, empathy, tangibles |
| C. | Reliability, responsiveness, assurance, empathy, targets |
| D. | Reliability, responsiveness aspects, empathy, tangibles |
| Answer» B. Reliability, response, assurance, empathy, tangibles | |
| 24. |
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?# |
| A. | Information search |
| B. | Purchase |
| C. | Evaluation of alternatives |
| D. | Post purchase |
| Answer» D. Post purchase | |
| 25. |
A further 3Ps are incorporated into the marketing mix: |
| A. | Physical evidence, process and price |
| B. | Process people and promotion |
| C. | Physical evidence, people and production |
| D. | Physical evidence, process and people |
| Answer» E. | |
| 26. |
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? |
| A. | Product advertising |
| B. | Pioneer advertising |
| C. | Defensive advertising |
| D. | Societal marketing |
| Answer» B. Pioneer advertising | |
| 27. |
Which of the following is NOT included in product decisions? |
| A. | Styling |
| B. | Brand name |
| C. | Warehousing |
| D. | Packaging |
| Answer» D. Packaging | |
| 28. |
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?# |
| A. | Product |
| B. | Price |
| C. | Place |
| D. | Promotion |
| Answer» E. | |
| 29. |
How many stages are involved in the consumer buying / adoption process? |
| A. | Six |
| B. | Seven |
| C. | Three |
| D. | Five |
| Answer» E. | |
| 30. |
Which of the following is NOT a part of marketing communication mix? |
| A. | Telemarketing |
| B. | Public relations |
| C. | Sales promotion |
| D. | Advertising |
| Answer» B. Public relations | |
| 31. |
Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value. |
| A. | Undermining competitive competencies |
| B. | Building customer loyalty |
| C. | Milking the market for product desires |
| D. | Renewing a customer base |
| Answer» C. Milking the market for product desires | |
| 32. |
In marketing theory, every contribution from the supply chain adds ________ to the product. |
| A. | Value |
| B. | Costs |
| C. | Convenience |
| D. | Ingredients |
| Answer» B. Costs | |
| 33. |
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing. |
| A. | To make products easily visible and available |
| B. | To promote sales of products |
| C. | To differentiate their products from those of competitors |
| D. | To do marketing surveys |
| Answer» D. To do marketing surveys | |
| 34. |
The buying process starts when the buyer recognizes a _________. |
| A. | Product |
| B. | An advertisement for the product |
| C. | A salesperson from a previous visit |
| D. | Problem or need |
| Answer» E. | |
| 35. |
Which of the following is not generally accepted as being part of the extended marketing mix for services? |
| A. | Product |
| B. | Price |
| C. | Process |
| D. | Practice |
| Answer» E. | |
| 36. |
____________ is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view. |
| A. | Front of Planning |
| B. | Service Blueprinting |
| C. | Service standardization |
| D. | None of these |
| Answer» C. Service standardization | |
| 37. |
Which of the following is not an element of physical evidence? |
| A. | Employee Dress |
| B. | Employee Training |
| C. | Equipment |
| D. | Facility Design |
| Answer» C. Equipment | |
| 38. |
In relationship marketing firms focus on __________ relationships with __________. |
| A. | Short-term; customers and suppliers |
| B. | Long-term; customers and suppliers |
| C. | Short-term; customers |
| D. | Long-term; customers |
| Answer» C. Short-term; customers | |
| 39. |
In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. |
| A. | Marketing |
| B. | Production |
| C. | Both of the above |
| D. | None of the above |
| Answer» C. Both of the above | |
| 40. |
The four unique elements to services include: |
| A. | Independence, intangibility, inventory, and inception |
| B. | Independence, increase, inventory, and intangibility |
| C. | Intangibility, inconsistency, inseparability, and inventory |
| D. | Intangibility, independence, inseparability, and inventory |
| Answer» D. Intangibility, independence, inseparability, and inventory | |
| 41. |
Experimental sources of information for consumers refer to ____________. |
| A. | Advertising, marketing, selling, and profit making |
| B. | Handling, examining, and trying the product while shopping |
| C. | Buying after a demonstration |
| D. | Buying the product directly from a manufacturer |
| Answer» C. Buying after a demonstration | |
| 42. |
__________ is the single factor that best indicates social class. |
| A. | Time |
| B. | Money |
| C. | Occupation |
| D. | Fashion |
| Answer» D. Fashion | |
| 43. |
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. |
| A. | Specialty |
| B. | Convenience |
| C. | Unsought |
| D. | Augmented |
| Answer» C. Unsought | |
| 44. |
The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy. |
| A. | Price Decisions |
| B. | Place Decisions |
| C. | Product Decisions |
| D. | Promotion Decisions |
| Answer» B. Place Decisions | |
| 45. |
Price is the only element in the marketing mix that produces: |
| A. | Fixed cost |
| B. | Expense |
| C. | Variable cost |
| D. | Revenue |
| Answer» E. | |
| 46. |
A(n) _________ product exceeds customer expectations. |
| A. | Strategic |
| B. | Superior |
| C. | Augmented |
| D. | Anticipated |
| Answer» D. Anticipated | |
| 47. |
Market –oriented firms focus on:$ |
| A. | Retailers |
| B. | Distributors |
| C. | Customers |
| D. | Wholesalers |
| Answer» D. Wholesalers | |
| 48. |
The _____ identifies the product or brand. |
| A. | Container |
| B. | Label |
| C. | Advertisement |
| D. | Warranty |
| Answer» C. Advertisement | |
| 49. |
While considering the place for a product which of the following is important for customer. |
| A. | Communication |
| B. | Convenience |
| C. | Cost |
| D. | Solution |
| Answer» C. Cost | |
| 50. |
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. |
| A. | Shopping |
| B. | Convenience |
| C. | Industrial |
| D. | Specialty |
| E. | Unsought |
| Answer» C. Industrial | |