MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Expand IATA? |
| A. | International Air Transport Association |
| B. | International Association for Transportation Association |
| C. | International Air Transport and Association |
| D. | None of these |
| Answer» B. International Association for Transportation Association | |
| 2. |
Write the full form of PLC? |
| A. | Product Life and Customers |
| B. | Product Life Cycle |
| C. | Product Living Cycle |
| D. | None of these |
| Answer» C. Product Living Cycle | |
| 3. |
There are mainly ________________classes of people in a market? |
| A. | 3 |
| B. | 2 |
| C. | 5 |
| D. | 1 |
| Answer» B. 2 | |
| 4. |
Marketing mix is considered as one of the _____________ in marketing? |
| A. | Factor affecting pricing |
| B. | Core concept |
| C. | Philosophy |
| D. | None of these |
| Answer» B. Core concept | |
| 5. |
Production concept is otherwise known as ? |
| A. | Product concept |
| B. | Core concept |
| C. | Social concept |
| D. | Manufacturing concept |
| Answer» E. | |
| 6. |
which is the non controllable factor affecting pricing? |
| A. | Internal |
| B. | External |
| C. | Organizational |
| D. | Management |
| Answer» C. Organizational | |
| 7. |
Market research saves ____________ of people engaging in marketing operation? |
| A. | Energy and time |
| B. | Profit |
| C. | Number of people |
| D. | None of these |
| Answer» B. Profit | |
| 8. |
When there is no intermediary between producer and customer, it is known as _____________? |
| A. | 0-level |
| B. | 2-level |
| C. | 1-level |
| D. | Multi-level |
| Answer» B. 2-level | |
| 9. |
____________ is the core stage of PLC? |
| A. | Product development stage |
| B. | Introduction stage |
| C. | Growth stage |
| D. | None of these |
| Answer» D. None of these | |
| 10. |
As per PLC, sales at Saturation stage would be? |
| A. | Peak sales |
| B. | Low sales |
| C. | Decline |
| D. | None of these |
| Answer» B. Low sales | |
| 11. |
What is the process of dividing a total market into different groups ? |
| A. | Niche marketing |
| B. | Day marketing |
| C. | Market segmentation |
| D. | None of the above |
| Answer» D. None of the above | |
| 12. |
Marketing is _________ oriented? |
| A. | Product |
| B. | Customer |
| C. | Producers |
| D. | Distributers |
| Answer» C. Producers | |
| 13. |
Marketing concept focus on ____________? |
| A. | Customer |
| B. | Customer satisfaction |
| C. | Needs and wants of customer |
| D. | Market |
| Answer» D. Market | |
| 14. |
Sales forecast means? |
| A. | Planning |
| B. | Guessing the future |
| C. | Study of future |
| D. | None of these |
| Answer» D. None of these | |
| 15. |
Setting lower price for a product is a good marketing tool for? |
| A. | Profit maximization |
| B. | Revenue |
| C. | Preventing competition |
| D. | None of these |
| Answer» D. None of these | |
| 16. |
Which one is the larger concept in marketing? |
| A. | Selling concepts |
| B. | Marketing concept |
| C. | Organizational concept |
| D. | Revenue concept |
| Answer» C. Organizational concept | |
| 17. |
Which one is not the element of market planning? |
| A. | Policies |
| B. | Programs |
| C. | Budgets |
| D. | People |
| Answer» E. | |
| 18. |
From the options which suits for place mix? |
| A. | Sales promotions |
| B. | Image and reputation |
| C. | Reservation systems |
| D. | Personal selling |
| Answer» D. Personal selling | |
| 19. |
which is the controllable factors affecting pricing? |
| A. | Internal |
| B. | External |
| C. | Organizational |
| D. | Marketing mix |
| Answer» B. External | |
| 20. |
A product concept is an elaborated version of ____________? |
| A. | Idea expressed |
| B. | New product |
| C. | Sample product |
| D. | Declined product |
| Answer» B. New product | |
| 21. |
Which kind of research it is, when it focuses product? |
| A. | Product research |
| B. | New product research |
| C. | Consumer research |
| D. | Demand research |
| Answer» B. New product research | |
| 22. |
Marketing takes place well before and after _________? |
| A. | Production |
| B. | Commercialization |
| C. | Test marketing |
| D. | None of these |
| Answer» B. Commercialization | |
| 23. |
After decline stage a product can undergo for _______________? |
| A. | New product development |
| B. | Modifications |
| C. | Offers |
| D. | Discount sales |
| Answer» B. Modifications | |
| 24. |
As per PLC, the profit of a firm at the rate of Growth stage would be ? |
| A. | Increasing |
| B. | Decreasing |
| C. | Minimum |
| D. | Maximum |
| Answer» B. Decreasing | |
| 25. |
Introduction stage is otherwise known as ? |
| A. | Launching stage |
| B. | Introduction stage |
| C. | Maturity stage |
| D. | None of these |
| Answer» B. Introduction stage | |
| 26. |
From the below options which suits for promotion? |
| A. | Discounted price |
| B. | Trade fares |
| C. | Outdoor selling |
| D. | Whole sale price |
| Answer» D. Whole sale price | |
| 27. |
Objectives of company is an________________ factor affecting pricing? |
| A. | Internal |
| B. | External |
| C. | organizational |
| D. | None of these |
| Answer» B. External | |
| 28. |
What is the relation between production and consumption about tourism product? |
| A. | Interrelated |
| B. | Production after consumption |
| C. | Consumption after production |
| D. | None of these |
| Answer» B. Production after consumption | |
| 29. |
As the information from PLC, the product cost at the rate of Growth stage will be ? |
| A. | Very high |
| B. | High cost |
| C. | Average cost |
| D. | Low |
| Answer» D. Low | |
| 30. |
PLC explains that competitors at introduction stage is ? |
| A. | Lot of competitors |
| B. | Growing competitors |
| C. | No competitors |
| D. | Nil |
| Answer» B. Growing competitors | |
| 31. |
In tourism industry and tourism marketing, travel agent is known as ? |
| A. | Spoke person |
| B. | Negotiator |
| C. | Intermediaries |
| D. | Agent |
| Answer» D. Agent | |
| 32. |
In selling company achieve profit through? |
| A. | Selling |
| B. | Selling volume |
| C. | Marketing |
| D. | Production |
| Answer» C. Marketing | |
| 33. |
As per PLC, profit for a firm at Introduction stage will be? |
| A. | No profit |
| B. | Less profit |
| C. | Rising profit |
| D. | Maximum profit |
| Answer» C. Rising profit | |
| 34. |
Tourism Marketing is an instrument to lift up the standard of living of ____________ population? |
| A. | Guest population |
| B. | Host population |
| C. | Tribal population |
| D. | None of these |
| Answer» C. Tribal population | |
| 35. |
Which segmentation is generally international companies prefer? |
| A. | Geographical |
| B. | Economic |
| C. | Demographic |
| D. | Behavioral segmentation |
| Answer» B. Economic | |
| 36. |
Market penetrating price is starting with a ________________ price? |
| A. | High price |
| B. | Low price |
| C. | Minimum price |
| D. | Zero price |
| Answer» B. Low price | |
| 37. |
Which is the correct arrangement of product life cycle? |
| A. | Product development stage, Growth stage, Saturation stage, Decline stage, Introduction stage |
| B. | Introduction stage, Product development stage, Saturation stage, Decline stage |
| C. | None of these |
| D. | Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage |
| Answer» E. | |
| 38. |
User status is a factor comes under________________ type of segmentation? |
| A. | Physical segmentation |
| B. | Political segmentation |
| C. | Behavioral segmentation |
| D. | None of these |
| Answer» D. None of these | |
| 39. |
Personal selling in tourism is one of the _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Product mix |
| Answer» D. Product mix | |
| 40. |
Geographical segmentation is on the basis of _______________? |
| A. | Market distance |
| B. | Study of people |
| C. | Social conditions |
| D. | Economic conditions |
| Answer» B. Study of people | |
| 41. |
PLC explains that customers at growth stage is ? |
| A. | No customers |
| B. | Increasing customers |
| C. | Innovators |
| D. | Maximum customers |
| Answer» C. Innovators | |
| 42. |
Tourism is having highly ____________ demand ? |
| A. | Stable demand |
| B. | Passive demand |
| C. | None of these |
| D. | Unstable demand |
| Answer» E. | |
| 43. |
what are the different types of factors affecting pricing ? |
| A. | Organizational and management |
| B. | Internal and organizational |
| C. | Internal and management |
| D. | Internal and external |
| Answer» E. | |
| 44. |
Select the 1st procedure of market research? |
| A. | Identification of the problem |
| B. | Identify the objectives |
| C. | Find out research technique |
| D. | Data collection |
| Answer» B. Identify the objectives | |
| 45. |
Marketing is _________ driven? |
| A. | Profit driven |
| B. | Customer driven |
| C. | Producer driven |
| D. | Value driven |
| Answer» E. | |
| 46. |
Which period is called adverse period of marketing? |
| A. | Marketing boom period |
| B. | Market depreciation |
| C. | Demand period |
| D. | None of these |
| Answer» C. Demand period | |
| 47. |
Behavioral segmentation is on the basis of _______________? |
| A. | Economic conditions |
| B. | Customer satisfaction |
| C. | Behavioral variables |
| D. | Social conditions |
| Answer» D. Social conditions | |
| 48. |
Which is not included in product mix? |
| A. | Image |
| B. | Reputation |
| C. | Brand |
| D. | Sponsership |
| Answer» E. | |
| 49. |
One tourism product is a combination of different products from different manufacturers. It is commonly known as ? |
| A. | Package tour |
| B. | Tour operation |
| C. | Multiplicity of producers |
| D. | None of these |
| Answer» D. None of these | |
| 50. |
Marketing stabilizes the ____________ conditions? |
| A. | Social conditions |
| B. | Economic conditions |
| C. | Political conditions |
| D. | Cultural conditions |
| Answer» C. Political conditions | |