MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Rural consumers are ______________ |
| A. | Price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» B. less price sensitive | |
| 2. |
______________ is a system of branch shops operated under a centralized management anddealing in similar lines of goods. |
| A. | Super market |
| B. | Multiple shops |
| C. | Self service store |
| D. | None of these |
| Answer» C. Self service store | |
| 3. |
Introducing a product at low price and increasing the price once the brand succeeds isknown as ______________ Pricing. |
| A. | Penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» B. skimming | |
| 4. |
The financial exchange that takes place online between buyers and sellers is known as |
| A. | E-branding |
| B. | E-marketing |
| C. | E-advertisement |
| D. | E-payment system |
| Answer» E. | |
| 5. |
Social class is an element of ______________ factor |
| A. | Social |
| B. | Cultural |
| C. | Personal |
| D. | Economic |
| Answer» C. Personal | |
| 6. |
______________ is not a sales force promotion scheme. |
| A. | Bonus to sales force |
| B. | Slotting allowance |
| C. | Sales force contests |
| D. | None of these |
| Answer» C. Sales force contests | |
| 7. |
What channel structure is it where the product goes directly from the producer to the final customer? |
| A. | Direct |
| B. | Indirect |
| C. | Hybrid |
| D. | None of the above |
| Answer» B. Indirect | |
| 8. |
Markets located in the heart of the region specializing in few crops like banana, onions etcare called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» C. Daily market | |
| 9. |
When suppliers, distributors, and customers partner with each other to improve theperformance of the entire system, they are participating in a ______________. |
| A. | Channel of distribution |
| B. | Supply and demand chain |
| C. | Value delivery network |
| D. | Demand chain |
| Answer» D. Demand chain | |
| 10. |
Civil engineers designing flats, villas, bridges etc.are an example of. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» E. | |
| 11. |
______________ is the marketing of a social message with a view to change behavior ofpeople's habit. |
| A. | Green marketing |
| B. | Social marketing |
| C. | Gaimatias marketing |
| D. | none of these |
| Answer» C. Gaimatias marketing | |
| 12. |
Many companies are now turning their attention to ______________ markets. |
| A. | Urban |
| B. | Rural |
| C. | world |
| D. | none of these |
| Answer» C. world | |
| 13. |
______________ is also called ambush marketing. |
| A. | Event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» B. morph marketing | |
| 14. |
In a small market ______________ is better |
| A. | Three level channel |
| B. | Two level channel |
| C. | Direct marketing |
| D. | All of these |
| Answer» D. All of these | |
| 15. |
Selling includes ______________ |
| A. | Advertising |
| B. | Transfer of title from the seller to the buyer |
| C. | Sales promotion |
| D. | None of these |
| Answer» C. Sales promotion | |
| 16. |
If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________. |
| A. | emotional attachment |
| B. | brand awareness |
| C. | advertising expenditure |
| D. | price |
| Answer» E. | |
| 17. |
SEM means ______________ |
| A. | Search engine marketing |
| B. | Social environment marketing |
| C. | save energy marketing |
| D. | none of these |
| Answer» B. Social environment marketing | |
| 18. |
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of: |
| A. | a manufacturer's brand |
| B. | an own label brand |
| C. | a no-frills brand |
| D. | a generic brand |
| Answer» E. | |
| 19. |
______________ is a security protocol based on digital certificates. |
| A. | Digital signature |
| B. | Secure sockets layer protocol |
| C. | Secure electronic transactions |
| D. | None of these |
| Answer» D. None of these | |
| 20. |
The private content of a transaction, if unprotected can be intercepted when it goesthrough the route over the internet is called ______________ |
| A. | Spoofing |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» D. Phishing | |
| 21. |
The five product levels constitute a ______________. At each level more customer value isadded. |
| A. | customer-augmented product |
| B. | customer consumption system |
| C. | customer value-hierarchy |
| D. | customer-perceived value |
| Answer» D. customer-perceived value | |
| 22. |
In Japan ______________ .marketing is known as ‘Kuchikomi'. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 23. |
A financial instrument which can be used more than once to borrow money or buy goodsand services on credit is ______________ |
| A. | debit card |
| B. | credit card |
| C. | smart card |
| D. | none of these |
| Answer» C. smart card | |
| 24. |
American expression for fast moving consumer goods is ______________ goods. |
| A. | Brown |
| B. | White |
| C. | Red |
| D. | Orange |
| Answer» D. Orange | |
| 25. |
In maturity stage of product life cycle, cost per customer is: |
| A. | High |
| B. | Average |
| C. | Low |
| D. | Moderate |
| Answer» D. Moderate | |
| 26. |
A digital analog of various forms of payment backed by a bank or financial institution is______________ |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | E-money |
| Answer» B. EFT | |
| 27. |
Marketing research is a part of ______________ stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» B. execution | |
| 28. |
All forces or factors that effect marketing policies, decisions and operations of a businessconstitute ______________ |
| A. | Marketing mix |
| B. | Marketing environment |
| C. | Marketing control |
| D. | None of these |
| Answer» C. Marketing control | |
| 29. |
"We guarantee every product we sell" appeal to ______________ motive |
| A. | Curosity |
| B. | Variety |
| C. | Quality |
| D. | Comfort |
| Answer» D. Comfort | |
| 30. |
Using the names of company's powerful brands for line extentions is ______________ |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» C. Positioning by use, Occasion and Time | |
| 31. |
A competitor or an unhappy customer can alter a website so that it refuses services topotential clients. This is known as ______________ |
| A. | Unauthorized action |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» B. Unauthorized disclosure | |
| 32. |
Marketing ……….. Creates time , place & possession utility. |
| A. | department |
| B. | idea |
| C. | plan |
| D. | channels |
| Answer» E. | |
| 33. |
Redesigning enables ………….. Of the brand. |
| A. | repositioning |
| B. | reproducing |
| C. | endorsement |
| D. | restructuring |
| Answer» B. reproducing | |
| 34. |
……….. Refers to reduction in price of the product. |
| A. | extension |
| B. | discount |
| C. | premium |
| D. | offer |
| Answer» C. premium | |
| 35. |
……….. Part of product that carries information about the product & seller. |
| A. | brand |
| B. | design |
| C. | label |
| D. | package |
| Answer» D. package | |
| 36. |
…………. Coined the expression 'Marketing Mix' |
| A. | philips kotler |
| B. | henry fayol |
| C. | williams stanton |
| D. | james culliton |
| Answer» E. | |
| 37. |
………….. refers to repeat purchases by the existing customers. |
| A. | brand image |
| B. | brand equity |
| C. | brand loyalty |
| D. | flank defense |
| Answer» D. flank defense | |
| 38. |
……….. is a study of variables of population such as age, gender etc. |
| A. | phisiographic |
| B. | psychographic |
| C. | demographic |
| D. | sociographic |
| Answer» D. sociographic | |
| 39. |
Non conventional rural centric media include …………… |
| A. | radio |
| B. | newspaper |
| C. | television |
| D. | folk |
| Answer» E. | |
| 40. |
………. Is not a component of MIS. |
| A. | mdss |
| B. | niche marketing |
| C. | marketing intelligence |
| D. | internal records |
| Answer» C. marketing intelligence | |
| 41. |
…………… marketing mix use of electronic devices such as computer. |
| A. | digital |
| B. | social |
| C. | green |
| D. | rural |
| Answer» B. social | |
| 42. |
……….. is the essence of marketing. |
| A. | exchange |
| B. | money |
| C. | time |
| D. | place |
| Answer» B. money | |
| 43. |
Ethics is a branch of …………… which is concerned with human conduct. |
| A. | psychology |
| B. | physiology |
| C. | philosophy |
| D. | sociology |
| Answer» D. sociology | |
| 44. |
Sales promotion involves ………….. term incentives given by seller to promote sales. |
| A. | standard |
| B. | short |
| C. | medium |
| D. | long |
| Answer» C. medium | |
| 45. |
Buying decision process starts with ……………. |
| A. | purchase decision |
| B. | information search |
| C. | evaluating options |
| D. | need identification |
| Answer» E. | |
| 46. |
…………..awards are given to those customers who are eligible to the organisation and product. |
| A. | national |
| B. | jury |
| C. | state |
| D. | patronage |
| Answer» C. state | |
| 47. |
……….. Data is the information about the population. |
| A. | government |
| B. | formal |
| C. | informal |
| D. | census |
| Answer» E. | |
| 48. |
Product planning implies devising …….. For the market. |
| A. | products |
| B. | distribution |
| C. | buying |
| D. | selling |
| Answer» B. distribution | |
| 49. |
………..is the first step in personal selling. |
| A. | cpresentation |
| B. | prospecting |
| C. | approach |
| D. | follow up |
| Answer» D. follow up | |
| 50. |
A ………….. is the actual container , covering or wrapping to protect the product. |
| A. | design |
| B. | packaging |
| C. | label |
| D. | brand |
| Answer» C. label | |