MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The strategies such as vertical and horizontal integration are classified as |
| A. | integrative growth |
| B. | disintegrative growth |
| C. | extensive growth |
| D. | intensive growth |
| Answer» B. disintegrative growth | |
| 2. |
The 'market segmentation' includes |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | all of above |
| Answer» E. | |
| 3. |
In the value creation, 'choosing the value' phase includes |
| A. | segmentation |
| B. | targeting |
| C. | positioning |
| D. | all of the above |
| Answer» E. | |
| 4. |
The 'outside in' perspective is another name of |
| A. | The selling concept |
| B. | The product concept |
| C. | The marketing concept |
| D. | The production concept |
| Answer» D. The production concept | |
| 5. |
The customers keeping such information that supports their attitudes towards brand is classified as |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | all of above |
| Answer» C. selective retention | |
| 6. |
The companies that buy and sell only on the internet are classified as |
| A. | premium companies |
| B. | direct companies |
| C. | click only companies |
| D. | click and mortar companies |
| Answer» D. click and mortar companies | |
| 7. |
The analysis of opportunities and threats include |
| A. | internal environment |
| B. | external environment |
| C. | market environment |
| D. | product environment |
| Answer» C. market environment | |
| 8. |
When good opportunities exist outside the present business, this is called |
| A. | extensive growth |
| B. | integrative growth |
| C. | diversification growth |
| D. | downsizing the business |
| Answer» D. downsizing the business | |
| 9. |
The analysis of strengths and weaknesses are included in |
| A. | external environment |
| B. | market environment |
| C. | internal environment |
| D. | product environment |
| Answer» D. product environment | |
| 10. |
The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 11. |
When all the customers have same preferences, the marketing strategy is classified as |
| A. | mass marketing |
| B. | niche marketing |
| C. | individual marketing |
| D. | profitability marketing |
| Answer» B. niche marketing | |
| 12. |
The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as |
| A. | contract manufacturing |
| B. | joint ownership |
| C. | management contracting |
| D. | investment ownership |
| Answer» D. investment ownership | |
| 13. |
The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as |
| A. | direct mail marketing |
| B. | kiosk marketing |
| C. | catalog marketing |
| D. | premium marketing |
| Answer» D. premium marketing | |
| 14. |
The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as |
| A. | inbound advertising |
| B. | outbound advertising |
| C. | online advertising |
| D. | buzz advertising |
| Answer» D. buzz advertising | |
| 15. |
The online journals where people post their reviews and thoughts on narrow topic are classified as |
| A. | business domain website |
| B. | corporate website |
| C. | blogs |
| D. | marketing website |
| Answer» D. marketing website | |
| 16. |
The five forces model of Michael Porter determines the attractiveness in long-run does not include |
| A. | threat of new entrants |
| B. | threat of rivalry |
| C. | threat of substitute products |
| D. | opportunity to alliance |
| Answer» E. | |
| 17. |
The assessment of growth opportunities is the part of |
| A. | corporate planning |
| B. | tactical planning |
| C. | strategic planning |
| D. | financial planning |
| Answer» B. tactical planning | |
| 18. |
The Company licenses to companies for producing its products is classified as |
| A. | service alliance |
| B. | product alliance |
| C. | logistic alliances |
| D. | pricing collaborations |
| Answer» C. logistic alliances | |
| 19. |
The VALS segmentation framework dimension 'consumer resources' is classified as |
| A. | the stretch dimension |
| B. | the strength dimension |
| C. | the horizontal dimension |
| D. | the vertical dimension |
| Answer» E. | |
| 20. |
The group of people who are self-sufficient and down-to-earth are considered as |
| A. | non-makers |
| B. | non-destroyers |
| C. | makers |
| D. | destroyers |
| Answer» D. destroyers | |
| 21. |
A company's microenvironment, the 'general publics' consists of |
| A. | minority groups |
| B. | stockholders |
| C. | Community organizations |
| D. | public image |
| Answer» E. | |
| 22. |
Considering industrial structures, the economies who are rich in mineral resources but are poor in other manufacturing ways are classified as |
| A. | raw material exporting economies |
| B. | subsistence economies |
| C. | emerging economies |
| D. | industrial economies |
| Answer» B. subsistence economies | |
| 23. |
The effective segmentation criteria does not include |
| A. | measureable |
| B. | accessible and substantial |
| C. | actionable and differential |
| D. | loyalty and switching patterns |
| Answer» E. | |
| 24. |
The 'inside-out' perspective is referred in |
| A. | The marketing concept |
| B. | Societal marketing concept |
| C. | Selling concept |
| D. | Product concept |
| Answer» D. Product concept | |
| 25. |
The conventional people with concrete beliefs and conservative are called |
| A. | non-believers |
| B. | believers |
| C. | strivers |
| D. | non-strivers |
| Answer» C. strivers | |
| 26. |
The first level of planning starts with |
| A. | corporate planning |
| B. | division planning |
| C. | business planning |
| D. | product planning |
| Answer» B. division planning | |
| 27. |
The product strategy according to which product is marketed without any change in foreign market is classified as |
| A. | product adaptation |
| B. | straight product extension |
| C. | product invention |
| D. | communication adaptation |
| Answer» C. product invention | |
| 28. |
Niche marketing helps more in |
| A. | smaller firms |
| B. | larger firms |
| C. | business giants |
| D. | retail store |
| Answer» B. larger firms | |
| 29. |
The people, who favors stylish products and have limited income are classified as |
| A. | strivers |
| B. | non-strivers |
| C. | non-believers |
| D. | believers |
| Answer» B. non-strivers | |
| 30. |
The companies that practice online marketing into their traditional operations are classified as |
| A. | premium companies |
| B. | direct companies |
| C. | click only companies |
| D. | click and mortar companies |
| Answer» E. | |
| 31. |
The grouping of customer's on the basis of similar needs in solving specific problem is considered as |
| A. | solution based segmentation |
| B. | need based segmentation |
| C. | segment identification |
| D. | segment attractiveness |
| Answer» C. segment identification | |
| 32. |
The process of defining customer focuses on selling a product to existing market is called |
| A. | target market definition |
| B. | strategic market definition |
| C. | financial market definition |
| D. | business analysis definition |
| Answer» B. strategic market definition | |
| 33. |
The kind of online marketing domain which is initiated by business to target consumers is classified as |
| A. | business to consumer domain |
| B. | business to business domain |
| C. | consumer to business domain |
| D. | consumer to consumer domain |
| Answer» B. business to business domain | |
| 34. |
The 'market-penetration strategy' is used to gain market share in |
| A. | current product in current market |
| B. | current products in new market |
| C. | new products for new markets |
| D. | new products in new market |
| Answer» B. current products in new market | |
| 35. |
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as |
| A. | customized marketing |
| B. | mass customization |
| C. | customization |
| D. | individual empowerment |
| Answer» D. individual empowerment | |
| 36. |
The successful and goal oriented people who focus on family and career are classified as |
| A. | motivators |
| B. | non-motivators |
| C. | achievers |
| D. | non-thinkers |
| Answer» D. non-thinkers | |
| 37. |
The hard core loyal helps company to identify its product |
| A. | strengths |
| B. | weaknesses |
| C. | loyalty |
| D. | competitor's brands |
| Answer» B. weaknesses | |
| 38. |
The 'Champion' segments market according to the benefits consumers seek in their athletic wear is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | benefit segmentation |
| Answer» E. | |
| 39. |
The consumers who shift loyalty status from one brand to another are classified as |
| A. | shifting loyal |
| B. | hard-core loyal |
| C. | split loyal |
| D. | switchers |
| Answer» B. hard-core loyal | |
| 40. |
The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as |
| A. | branding analysis |
| B. | premium analysis |
| C. | competitor analysis |
| D. | corporate analysis |
| Answer» D. corporate analysis | |
| 41. |
The 'Fit and Polish' consumers seek benefits balance between function and style is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | benefit segmentation |
| Answer» E. | |
| 42. |
According to competitive positions, the main focus of market follower strategy is to |
| A. | multiple niching |
| B. | full frontal attack |
| C. | expand market share |
| D. | follow at a distance |
| Answer» E. | |
| 43. |
Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as |
| A. | market follower |
| B. | market niche |
| C. | market challenger |
| D. | market leader |
| Answer» C. market challenger | |
| 44. |
The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as |
| A. | rational concept |
| B. | reminder concept |
| C. | creative concept |
| D. | persuasive concept |
| Answer» D. persuasive concept | |
| 45. |
According to competitive positions, the main focus of market leader strategy is to |
| A. | expand market share |
| B. | indirect attack |
| C. | multiple niching |
| D. | full frontal attack |
| Answer» B. indirect attack | |
| 46. |
In an industry, the group of firm which follows the similar strategy is classified as |
| A. | outbound group |
| B. | strategic group |
| C. | inbound group |
| D. | comparative group |
| Answer» C. inbound group | |
| 47. |
The customer driven marketing strategy is another name of |
| A. | The selling concept |
| B. | The marketing concept |
| C. | The product concept |
| D. | The societal marketing concept |
| Answer» C. The product concept | |
| 48. |
Considering competitive positions, the company with the largest share in market in its industry is classified as |
| A. | market challenger |
| B. | market leader |
| C. | market follower |
| D. | market niche |
| Answer» C. market follower | |
| 49. |
Market offering can be combination of |
| A. | product & services |
| B. | Information |
| C. | Places |
| D. | All of above |
| Answer» E. | |
| 50. |
According to management guru Peter Drucker, marketing aims to sell |
| A. | Necessary |
| B. | Unnecessary |
| C. | Not already available |
| D. | None of above |
| Answer» D. None of above | |