MCQOPTIONS
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MCQOPTIONS
This section includes 309 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Management Studies (BMS) knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
Which of the following is a driver of globalization? |
| A. | Trade barriers and controls on inflows of foreign direct investment. |
| B. | Weak competition. |
| C. | Technological advance. |
| D. | Economies of scale are being exploited to the maximum. |
| Answer» C. Technological advance. | |
| 102. |
The main advantage of a differentiation strategy in international markets lies in that: |
| A. | The focus is taken away from price. |
| B. | Imitators cannot reduce margins. |
| C. | It enables brand stretching and extension. |
| D. | Consumers in foreign markets pay less for the same product. |
| Answer» B. Imitators cannot reduce margins. | |
| 103. |
Political globalization is the process of — |
| A. | changes in the rules and structures of global governance |
| B. | rise of the WTO |
| C. | change in political systems |
| D. | emergence of a political ideology |
| Answer» D. emergence of a political ideology | |
| 104. |
Product sales decline for many reasons, including which of the following? |
| A. | Recent technological advances |
| B. | Shifts in consumer tastes |
| C. | Increased competition |
| D. | All of the above |
| Answer» E. | |
| 105. |
This organization is a permanent organ of the United Nations General Assembly, and its goal is to encourage development in Third World countries and enhance their export positions. |
| A. | GATT |
| B. | GSP |
| C. | UNCTAD |
| D. | IMF |
| Answer» D. IMF | |
| 106. |
Analyzing a product as innovation & using the product component model provides themarketer a lead for |
| A. | Adaptation |
| B. | Competition |
| C. | Observation |
| D. | all |
| Answer» B. Competition | |
| 107. |
All of the following are actual modes of market-entry EXCEPT: |
| A. | Licensing |
| B. | Standardization |
| C. | Franchising |
| D. | Exporting |
| Answer» C. Franchising | |
| 108. |
This is the feeling within a culture that its values are superior to those of foreign cultures. |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | all |
| Answer» B. polycentricity | |
| 109. |
Information that has already been collected for other purposes is called |
| A. | Primary data |
| B. | Principal data |
| C. | Secondary data |
| D. | none |
| Answer» D. none | |
| 110. |
The study of international marketing should focus primarily on |
| A. | Product |
| B. | Place |
| C. | Promotion |
| D. | All of the above |
| Answer» E. | |
| 111. |
The main aim of global marketing is to: |
| A. | satisfy global customers better than competition |
| B. | coordinate the marketing activities within the constraints of the global environment. |
| C. | find global customers |
| D. | achieve all of the above. |
| Answer» E. | |
| 112. |
This world organization monitors trade and resolves disputes. |
| A. | WTO |
| B. | GSP |
| C. | UNCTAD |
| D. | World Bank |
| Answer» B. GSP | |
| 113. |
The ability to match the acceptable behaviour, norms, and values is called a product's: |
| A. | Relative advantage |
| B. | Compatibility |
| C. | Complexity |
| D. | Trial-ability |
| Answer» C. Complexity | |
| 114. |
Which of the following could be defined as a multinational company? |
| A. | A firm that owns shares in a foreign company but does not participate in the company's decision making. |
| B. | A UK based internet package holiday firm specializing in selling tours to Turkey to German customers. |
| C. | A firm owning a chain of supermarket outlets outside its country of origin. |
| D. | A finance company transferring its HQ and all its activities from the UK to the US. |
| Answer» D. A finance company transferring its HQ and all its activities from the UK to the US. | |
| 115. |
For managers selling capital equipment and big-ticket industrial services, understandingthe concept of ________ demand is absolutely fundamental to their sucess. |
| A. | Kinked |
| B. | Sliding |
| C. | Multiple |
| D. | Derived |
| Answer» E. | |
| 116. |
This condition will cause the U.S. Customs to refuse issuing an exclusion order to Protect a mark owner from gray marketing. |
| A. | registration of the trademark with the Trademark Office |
| B. | registration of the trademark with the Treasury Department |
| C. | order sought by an independent U.S. firm |
| D. | order sought by a foreign firm |
| Answer» D. order sought by a foreign firm | |
| 117. |
MNCs are often associated with |
| A. | Exploitation |
| B. | Ruthlessness |
| C. | Power |
| D. | All of the above |
| Answer» E. | |
| 118. |
Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework? |
| A. | Ethno Policies, Private Polies, Racial Policies, Geography |
| B. | Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism |
| C. | Energy, Privacy, Real-World, Giggity |
| D. | Ethnocentrism, Polycentrism, Racialism, Governmental |
| Answer» C. Energy, Privacy, Real-World, Giggity | |
| 119. |
Web sales are characterized as having which of the following challenging aspects? |
| A. | Delivery of goods |
| B. | Discounts for volume purchase |
| C. | Consumer loyalty |
| D. | Payment |
| Answer» B. Discounts for volume purchase | |
| 120. |
As a result of international trade and global interdependence, countries' inflation ratestend to: |
| A. | increase |
| B. | moderate |
| C. | be unpredictable |
| D. | be unstable |
| Answer» C. be unpredictable | |
| 121. |
An 'industry recipe' can be defined as: |
| A. | An accepted pattern of operating and competing |
| B. | A tactic for anticipating a competitor's next move |
| C. | The hidden competences that are difficult to imitate |
| D. | A strategic group |
| Answer» D. A strategic group | |
| 122. |
The product life-cycle stage, in which sales plunge to zero or drop to a low level at whichthey continue for many years, is the _____. |
| A. | Introduction stage |
| B. | Growth stage |
| C. | Maturity stage |
| D. | Decline stage |
| Answer» E. | |
| 123. |
The top country in terms of marketing research expenditures is |
| A. | The United Kingdom |
| B. | The United States |
| C. | Germany |
| D. | Japan |
| Answer» C. Germany | |
| 124. |
The correct components of the 7-S framework are: |
| A. | Shared values, synergy, systems, strategy, style, staff and structure. |
| B. | Structure, strategy, shared values, style, staff, skills and systems. |
| C. | Strategy, synergy, shared value, standardization, skills, staff and structure. |
| D. | Standards, strategy, style, staff, skills, systems and security. |
| Answer» C. Strategy, synergy, shared value, standardization, skills, staff and structure. | |
| 125. |
MEA stands for Manufacturer Export Agent |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 126. |
Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics? |
| A. | Global positioning |
| B. | Global market segmentation |
| C. | Global marketing research. |
| D. | Global targeting |
| Answer» C. Global marketing research. | |
| 127. |
An overall strategy that involves the firm pouring all of its available resources into one ora select few markets is knows as: |
| A. | Maximum investment strategy |
| B. | Sprinkler Strategy |
| C. | Waterfall Strategy |
| D. | Standardization |
| Answer» D. Standardization | |
| 128. |
Why might MNCs in the past have focused their marketing activities on the triad? |
| A. | That is where the most lucrative markets were located. |
| Answer» E. | |
| 129. |
According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize |
| A. | nonprofit marketing |
| B. | business-to-business marketing |
| C. | consumer marketing |
| D. | integration of the 4 Ps |
| Answer» C. consumer marketing | |
| 130. |
__________ suggests spreading the company’s resources in order to gain even smallfootholds across as many markets as possible |
| A. | Direct Exporting |
| B. | Sprinkler Strategy |
| C. | Agent Intermediaries |
| D. | Waterfall Strategy |
| Answer» C. Agent Intermediaries | |
| 131. |
Dumping is an important global pricing issue that translates into: |
| A. | a company trying to fix prices in international markets |
| B. | a company exporting a product at a lower price than it normally charges in its own market |
| C. | a company that practices dynamic incremental pricing |
| D. | a company exporting a product at a higher price than the price it normally charges in its own market. |
| Answer» C. a company that practices dynamic incremental pricing | |
| 132. |
Which of the following C's must be considered with regard to ownership of the salesforce and distribution system? |
| A. | Control |
| B. | Cost |
| C. | Continuity |
| D. | Coverage |
| Answer» B. Cost | |
| 133. |
An impact analysis helps firms to: |
| A. | Identify the most probable opportunities and threats |
| B. | Assess the impact of external forces on the business. |
| C. | Assess the ability of the business to deal with these external forces |
| D. | Prioritise responses to the forces of the external environment |
| Answer» E. | |
| 134. |
With the globalization of markets, the tastes and preferences of consumers world-wide are: |
| A. | Converging upon a global norm. |
| B. | So different that they can be ignored by international organizations. |
| C. | Becoming similar to the tastes and preferences of American consumers. |
| D. | Being encouraged by multinational organizations to become increasingly similar. |
| Answer» B. So different that they can be ignored by international organizations. | |
| 135. |
Innovations are most likely to be first introduced in |
| A. | Least developed countries |
| B. | Less developed countries |
| C. | Growing economies |
| D. | Highly developed countries |
| Answer» E. | |
| 136. |
Product standardization and comparative disadvantage are the characteristics of this stageof the international product life cycle theory. |
| A. | Overseas innovation |
| B. | Maturity |
| C. | Worldwide imitation |
| D. | Reversal |
| Answer» E. | |
| 137. |
An analysis of the external environment enables a firm to identify |
| A. | Strengths and opportunities |
| B. | Strengths and weaknesses |
| C. | Weaknesses and threats |
| D. | Opportunities and threats |
| Answer» E. | |
| 138. |
Marine cargo insurance applies to shipments by |
| A. | Air |
| B. | Sea |
| C. | |
| D. | All of the above |
| Answer» E. | |
| 139. |
Exports in India are promoted by- |
| A. | India Trade Promotion Organization |
| B. | Export development authority |
| C. | Export Promotion Councils |
| D. | All above |
| Answer» E. | |
| 140. |
The __________ measures customers' satisfaction and perceptions of quality of arepresentative sample of U.S goods and services. |
| A. | ISO 9000 |
| B. | MIS |
| C. | ACSI |
| D. | API |
| Answer» D. API | |
| 141. |
Posting of home country nationals for all key management positions throughout theglobe is supported by: |
| A. | Geocentric staffing model. |
| B. | Polycentric staffing model. |
| C. | Ethnocentric staffing model. |
| D. | all |
| Answer» D. all | |
| 142. |
This service of the U.S. Department of Commerce provides a custom overseas search to A U.S. manufacturer interested in foreign representation. |
| A. | Export Trading Company Contact Facilitation Service |
| B. | World Traders Data Reports |
| C. | Agent/Distributor Service |
| D. | All of the above |
| Answer» C. Agent/Distributor Service | |
| 143. |
This step of MIS (marketing information system) development involves the investigationof all users' needs. |
| A. | System analysis |
| B. | System design |
| C. | System implementation |
| D. | System investigation |
| Answer» B. System design | |
| 144. |
Which of the following do NOT facilitate globalization? |
| A. | Improvements in communications |
| B. | Barriers to trade and investment |
| C. | Immigration controls |
| D. | Removal of controls on movement of capital across borders |
| Answer» D. Removal of controls on movement of capital across borders | |
| 145. |
This kind of tax is collected at each point in the distribution chain and levied on the totalvalue of a product. |
| A. | Single-stage sales tax |
| B. | Value added tax |
| C. | Cascade tax |
| D. | Excise tax |
| Answer» D. Excise tax | |
| 146. |
Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is |
| A. | intensive |
| B. | exclusive |
| C. | selective |
| D. | all of the above |
| Answer» B. exclusive | |
| 147. |
The work of an international marketer is mainly concerned with |
| A. | translating product instructions and advertising messages. |
| B. | establishing global brands |
| C. | transferring a marketing mix to enter a market in another country |
| D. | adapting a marketing mix to enter a market in another country |
| Answer» E. | |
| 148. |
The process of international market selection is typically done by using _________ toenable a quick and relatively low-cost overview of as many markets as possible. |
| A. | Quantitative data |
| B. | Secondary data |
| C. | Primary data |
| D. | All of the above |
| Answer» C. Primary data | |
| 149. |
One problem of primary data is |
| A. | Specificity |
| B. | Relevance |
| C. | Being up to date |
| D. | Cost |
| Answer» E. | |
| 150. |
Identify the concept in which marketers try to create distinct image or identity in the mindsof their target customers/consumers? |
| A. | Market targeting |
| B. | Market positioning |
| C. | Market segmentation |
| D. | Market repositioning |
| Answer» C. Market segmentation | |