The main advantage of a differentiation strategy in international mark – McqOptions

MCQOPTIONS

1.	The main advantage of a differentiation strategy in international markets lies in that:
A.	The focus is taken away from price.
B.	Imitators cannot reduce margins.
C.	It enables brand stretching and extension.
D.	Consumers in foreign markets pay less for the same product.
Answer» B. Imitators cannot reduce margins.

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