MCQOPTIONS
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MCQOPTIONS
This section includes 309 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Management Studies (BMS) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is |
| A. | significant |
| B. | insignificant |
| C. | meaningful |
| D. | adequate |
| Answer» C. meaningful | |
| 52. |
Which of the following constitutes Foreign Direct Investment? (a) A speculator trying to make a profit by buying company shares on a foreign stock exchange. |
| A. | A UK energy company buying territory abroad where it expects to find oil reserves. |
| B. | A tourist purchasing foreign currency to spend on a holiday abroad. |
| C. | A company signing an agreement with a wholesaler to distribute its products in foreign markets. |
| D. | all |
| Answer» C. A company signing an agreement with a wholesaler to distribute its products in foreign markets. | |
| 53. |
In creating research questionnaires, which of the following is good advice for research specialist to follow? |
| A. | Use care in the wording and ordering of questions |
| B. | Questions do not have to be arranged in a logical order |
| C. | Ask personal questions in the middle of the instrument |
| D. | Avoid eye contact as it may confuse the respondents |
| Answer» B. Questions do not have to be arranged in a logical order | |
| 54. |
When a firm uses the same marketing strategies abroad as that used at home, it probably is |
| A. | Ethnocentric |
| B. | Polycentric |
| C. | Geocentric |
| D. | all |
| Answer» B. Polycentric | |
| 55. |
From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by- |
| A. | Creating superior value for customers |
| B. | Focusing on long-term profit. |
| C. | Charging lower prices than competition |
| D. | Constantly enlarging its marketing activities. |
| Answer» B. Focusing on long-term profit. | |
| 56. |
Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics? |
| A. | Global positioning |
| B. | Global market segmentation |
| C. | Global marketing research. |
| D. | Global targeting |
| Answer» C. Global marketing research. | |
| 57. |
Members of this group charge identical shipping rates. conference line |
| A. | Independent line |
| B. | Tramp line |
| C. | Chartered line |
| D. | all of the above |
| Answer» B. Tramp line | |
| 58. |
James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives? |
| A. | Export management company |
| B. | Import management company |
| C. | A jobber |
| D. | A robber |
| Answer» B. Import management company | |
| 59. |
Perhaps, the most credible argument for protectionist measures is |
| A. | Keeping money at home |
| B. | Reducing unemployment |
| C. | Enhancing national security |
| D. | Protecting infant industry |
| Answer» E. | |
| 60. |
Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer? |
| A. | Foreign-country broker |
| B. | Managing agent |
| C. | Dealer |
| D. | Foreign distributor |
| Answer» E. | |
| 61. |
What are the companies doing from the following options as a result of an explosion of morefocused media that better match today’s targeting strategies? |
| A. | More narrowcasting and less broadcasting |
| B. | Less broadcasting and more narrowcasting |
| C. | Less narrowcasting and broadcasting |
| D. | More narrowcasting and broadcasting |
| Answer» E. | |
| 62. |
This practice is illegal. |
| A. | gray marketing |
| B. | parallel distribution |
| C. | black market |
| D. | all of the above |
| Answer» D. all of the above | |
| 63. |
The product cycle will also show whether the market is expanding or declining and,therefore,may help in determining the --------------- |
| A. | Export Production |
| B. | Time frame |
| C. | Strategy |
| D. | all |
| Answer» C. Strategy | |
| 64. |
The Six Forces framework is based on the principle of: |
| A. | Resource-based view |
| B. | Conduct - structure - performance |
| C. | Econometrics |
| D. | Structure - conduct – performance |
| Answer» E. | |
| 65. |
Business entities engaged in international business activity are commonly known as- |
| A. | NGOs |
| B. | EOUs |
| C. | State-trading corporations |
| D. | TNCs |
| Answer» B. EOUs | |
| 66. |
One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement? |
| A. | Core component |
| B. | Functional component |
| C. | Support services component |
| D. | First stage component |
| Answer» D. First stage component | |
| 67. |
Midsize German companies' contribution to Germany's export success is |
| A. | significant |
| B. | minor |
| C. | uneven |
| D. | unpredictable |
| Answer» B. minor | |
| 68. |
How is international trade policies governed? |
| A. | By the IMF. |
| B. | They are not governed by anyone. |
| C. | By the GATT. |
| D. | By the U.N. |
| Answer» D. By the U.N. | |
| 69. |
From the point of view of marketing, an organization that enjoys competitiveadvantage in an industry has done so by- |
| A. | Creating superior value for customers |
| B. | Focusing on long-term profit. |
| C. | Charging lower prices than competition |
| D. | Constantly enlarging its marketing activities. |
| Answer» B. Focusing on long-term profit. | |
| 70. |
The dominant form of the international transportation of merchandise is |
| A. | Air |
| B. | Sea |
| C. | Land |
| D. | all of the above |
| Answer» C. Land | |
| 71. |
A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of: |
| A. | The Trojan Horse |
| B. | The Icarus Paradox |
| C. | The Prisoner's Dilemma |
| D. | The Icarus Dilemma |
| Answer» D. The Icarus Dilemma | |
| 72. |
All of the following are accurate descriptions of different ways companies extend thematurity stage of the PLC, except which one? |
| A. | Modifying the market |
| B. | Modifying the product |
| C. | Modifying the marketing mix |
| D. | Pruning the product offerings |
| Answer» E. | |
| 73. |
A global market leader is an organization which- |
| A. | has the monopoly over several foreign markets |
| B. | has more than 50% global market share. |
| C. | is ahead of the competition in terms of global innovation |
| D. | is recognized as being ahead of the rest in terms of market share |
| Answer» E. | |
| 74. |
A strong orientation to the host country is known as geocentricity. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» C. none | |
| 75. |
Firms that combine aspects of centralization and decentralization are |
| A. | ethnocentric |
| B. | polycentric |
| C. | geocentric (X) |
| D. | none of the above |
| Answer» D. none of the above | |
| 76. |
Which country has more retailers than the rest of the world combined? |
| A. | Japan |
| B. | China |
| C. | India |
| D. | Germany |
| Answer» C. India | |
| 77. |
Which one of the following research instruments is used to collect information quickly? |
| A. | Mail questionnaires |
| B. | Telephone interviewing |
| C. | Personal interviewing |
| D. | Computer interviewing |
| Answer» C. Personal interviewing | |
| 78. |
Luxury designer brands penetrate international markets typically using: |
| A. | Psychological |
| B. | Penetration |
| C. | Skimming |
| D. | Cost based |
| Answer» D. Cost based | |
| 79. |
Globalization can create problems for business because: |
| A. | It can result in more competition. |
| B. | It reduced vulnerability to political risk and uncertainty when operating abroad. |
| C. | It means that they can increase prices. |
| D. | All of the options given are correct. |
| Answer» E. | |
| 80. |
Beatrice Foods may want to give up its U.S. citizenship because of tax advantages abroad.This kind of thinking is |
| A. | ethnocentric |
| B. | polycentric |
| C. | geocentric (X) |
| D. | none of the above |
| Answer» D. none of the above | |
| 81. |
Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way? |
| A. | Causal research |
| B. | Observational research |
| C. | Experimental research |
| D. | Exploratory research |
| Answer» B. Observational research | |
| 82. |
Export Promotion Organization undertake export marketing communication by- |
| A. | Advertising |
| B. | Sales promotion |
| C. | Public relations |
| D. | All above |
| Answer» E. | |
| 83. |
Conditions that may encourage an organization in a domestic environment to expand are: |
| A. | Market Saturation, Slow Population, Growth, Product Adolescence |
| B. | Factors related to the firm's industrial sector, or to the company itself and its products |
| C. | A unique product with a strong competitive advantage, a forward-looking managerial philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and skills for international operations |
| D. | All of the above |
| Answer» E. | |
| 84. |
_________ usually means that the company sells to a customer in another country, be itan intermediary or an end-customer. |
| A. | Indirect exporting |
| B. | Direct Exporting |
| C. | Franchising |
| D. | Cross selling |
| Answer» C. Franchising | |
| 85. |
A strong orientation toward the home country is an indication of: |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | all |
| Answer» B. polycentricity | |
| 86. |
Sony and Pepsi joined together to market Wilson sporting goods in Japan. This strategy is |
| A. | Exporting |
| B. | Licensing |
| C. | Joint venture |
| D. | Assembly operations |
| Answer» D. Assembly operations | |
| 87. |
Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 88. |
This is the feeling within a culture that its values are superior to those of foreigncultures. |
| A. | Ethnocentricity |
| B. | Polycentricism |
| C. | Egocentricity |
| D. | all |
| Answer» B. Polycentricism | |
| 89. |
Credits transferable by original beneficiary in favor of secondary beneficiary areknown as |
| A. | Deferred credits |
| B. | Transit credits |
| C. | Installment credits |
| D. | Transferable credits |
| Answer» E. | |
| 90. |
Which of the following is NOT a business opportunity generated by globalization? |
| A. | Access to low cost labour. |
| B. | Cheap International transport. |
| C. | Currency crises. |
| D. | all |
| Answer» D. all | |
| 91. |
Foreign multinationals wishing to do business in China can be sure that: |
| A. | Their intellectual property rights will be rigorously protected by the Chinese legal system. |
| B. | Their intellectual property rights will be rigorously protected by the Chinese legal system. |
| C. | The Chinese market is expanding very rapidly compared with those of the West |
| D. | Their operations will be heavily penalised if they result in a significant increase in pollution |
| Answer» D. Their operations will be heavily penalised if they result in a significant increase in pollution | |
| 92. |
Regarding foreign direct investment, developed countries are |
| A. | Largest recipients and largest sources |
| B. | Largest recipients and moderate sources |
| C. | Moderate recipients and largest sources |
| D. | Moderate recipients and moderate sources |
| Answer» B. Largest recipients and moderate sources | |
| 93. |
Decentralization is likely in the case of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | none of the above |
| Answer» C. geocentricity | |
| 94. |
This market entry strategy should be used when a company faces high tariffs but does notwant to lose control of its operations. |
| A. | Management contract |
| B. | Licensing |
| C. | Exporting |
| D. | Manufacturing |
| Answer» E. | |
| 95. |
Which one of the following is not an ethical pricing issue? |
| A. | Product dumping |
| B. | Predatory pricing |
| C. | Price fixing |
| D. | Slow skimming |
| Answer» B. Predatory pricing | |
| 96. |
In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections? |
| A. | Political |
| B. | Legal |
| C. | Political and economic and legal |
| D. | Political and environmental |
| Answer» E. | |
| 97. |
Key controllable factors in global marketing are |
| A. | government policy and legislation |
| B. | social and technical changes |
| C. | marketing activities and plans |
| D. | all of the above. |
| Answer» E. | |
| 98. |
As a result of international trade and global interdependence, countries' inflation ratestend to |
| A. | increase |
| B. | moderate (X) |
| C. | be unpredictable |
| D. | be unstable |
| Answer» C. be unpredictable | |
| 99. |
For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is |
| A. | significant |
| B. | insignificant |
| C. | meaningful |
| D. | adequate |
| Answer» C. meaningful | |
| 100. |
These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad. |
| A. | ethnocentric firms |
| B. | polycentric firms |
| C. | geocentric firms |
| D. | none of the above |
| Answer» E. | |