MCQOPTIONS
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MCQOPTIONS
This section includes 309 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Management Studies (BMS) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers? |
| A. | Market targeting |
| B. | Market positioning |
| C. | Market segmentation |
| D. | Market repositioning |
| Answer» C. Market segmentation | |
| 2. |
This is the feeling within a culture that its values are superior to those of foreign cultures. |
| A. | Ethnocentricity |
| B. | Polycentricism |
| C. | Egocentricity |
| D. | all |
| Answer» B. Polycentricism | |
| 3. |
The product cycle will also show whether the market is expanding or declining and,therefore, may help in determining the --------------- |
| A. | Export Production |
| B. | Time frame |
| C. | Strategy |
| D. | all |
| Answer» C. Strategy | |
| 4. |
The International Product Life Cycle suggests that countries will-------------- in their timing of the demand for various products |
| A. | Assimilate |
| B. | Differ |
| C. | Contradict |
| D. | all |
| Answer» C. Contradict | |
| 5. |
Mention stage of economic development in which countries is able to produce a wide variety of products? |
| A. | Traditional society |
| B. | Pre-conditions for take-off |
| C. | The drive to maturity |
| D. | High Mass Consumption |
| Answer» D. High Mass Consumption | |
| 6. |
Customers with different needs or responses to marketing activity are categorized in which of the following way? |
| A. | Market targeting |
| B. | Market segmentation |
| C. | Market positioning |
| D. | Market targeting and segmentation |
| Answer» C. Market positioning | |
| 7. |
When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way? |
| A. | Under positioning |
| B. | Over positioning |
| C. | Confused positioning |
| D. | Doubtful positioning |
| Answer» B. Over positioning | |
| 8. |
According to the international product life cycle theory, a country that developed an innovation will eventually become |
| A. | A net importer |
| B. | A net exporter |
| C. | An absolute exporter |
| D. | A relative producer |
| Answer» D. A relative producer | |
| 9. |
Product standardization and comparative disadvantage are the characteristics of this stage of the international product life cycle theory. |
| A. | Overseas innovation |
| B. | Maturity |
| C. | Worldwide imitation |
| D. | Reversal |
| Answer» E. | |
| 10. |
Analyzing a product as innovation & using the product component model provides the marketer a lead for |
| A. | Adaptation |
| B. | Competition |
| C. | Observation |
| D. | all |
| Answer» B. Competition | |
| 11. |
Setting low prices to encourage initial product trial & to generate sales growth reflects which one of the following pricing methods- |
| A. | Penetration pricing |
| B. | Skimming pricing |
| C. | Competition based pricing |
| D. | Cost based pricing |
| Answer» B. Skimming pricing | |
| 12. |
In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections? |
| A. | Political |
| B. | Legal |
| C. | Political and economic and legal |
| D. | Political and environmental |
| Answer» D. Political and environmental | |
| 13. |
An unconscious reference to one s own culterual values, experiences, and knowledge as a basis for decisions. |
| A. | Self-Reference Criterion |
| B. | Pro Globalist |
| C. | Tolerance Effect |
| D. | Culture |
| Answer» B. Pro Globalist | |
| 14. |
Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? |
| A. | Persuasive advertising |
| B. | Informative advertising |
| C. | Comparative advertising |
| D. | Institutional advertising |
| Answer» D. Institutional advertising | |
| 15. |
What are the companies doing from the following options as a result of an explosion of more focused media that better match today s targeting strategies? |
| A. | More narrowcasting and less broadcasting |
| B. | Less broadcasting and more narrowcasting |
| C. | Less narrowcasting and broadcasting |
| D. | More narrowcasting and broadcasting |
| Answer» E. | |
| 16. |
To reduce the potential compensation obligations under foreign laws on termination of distributors, the exporter should |
| A. | insist on an evergreen contract |
| B. | renew agreements without changing the language of prior texts |
| C. | include "just cause" termination provisions |
| D. | avoid having specific expiration dates |
| Answer» D. avoid having specific expiration dates | |
| 17. |
_________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer. |
| A. | Indirect exporting |
| B. | Direct Exporting |
| C. | Franchising |
| D. | Cross selling |
| Answer» C. Franchising | |
| 18. |
An agent located near production sources who is hired by a client to buy new products there is known as a(n) |
| A. | Buying agent |
| B. | Resident buyer |
| C. | EMC |
| D. | Drop shipper |
| Answer» C. EMC | |
| 19. |
This channel decision is related to the number of middlemen at a particular point or step in the distribution channel. |
| A. | Channel length |
| B. | Channel width |
| C. | Number of channels |
| D. | none |
| Answer» C. Number of channels | |
| 20. |
This intermediary is in the best position to overcome problems related to financing and antitrust restrictions. |
| A. | EMC |
| B. | Webb Pomerene association |
| C. | Export trading company |
| D. | all of the above |
| Answer» D. all of the above | |
| 21. |
An association of ocean carriers which join to establish common rules with regard to freight rates and shipping conditions is |
| A. | Conference line |
| B. | Independent line |
| C. | Tramp line |
| D. | Chartered line |
| Answer» B. Independent line | |
| 22. |
Advertising slogans are often proved to be the most effective mean of_____________ to one or more aspects of a product or products. Select correct option: |
| A. | Drawing attention |
| B. | Marketing communication |
| C. | Publicity |
| D. | Sales promotion |
| Answer» E. | |
| 23. |
For high unit-value, low-turnover specialty goods, a manufacturer can -----------its distribution channel |
| A. | Shorten & narrow |
| B. | Expand & extend |
| C. | Stretch &enlongate |
| D. | all of the above |
| Answer» B. Expand & extend | |
| 24. |
This kind of orientation often results in duplication of effort among overseas subsidiaries. |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» C. egocentricity | |
| 25. |
All of the following are accurate descriptions of different ways companies extend the maturity stage of the PLC, except which one? |
| A. | Modifying the market |
| B. | Modifying the product |
| C. | Modifying the marketing mix |
| D. | Pruning the product offerings |
| Answer» E. | |
| 26. |
The product life-cycle stage, in which sales plunge to zero or drop to a low level at which they continue for many years, is the _____. |
| A. | Introduction stage |
| B. | Growth stage |
| C. | Maturity stage |
| D. | Decline stage |
| Answer» E. | |
| 27. |
This is the reason why U.S. marketers assume that products designed for Americans Aresuperior and should be preferred by foreign consumers as well. |
| A. | big-car syndrome |
| B. | left-hand-drive syndrome |
| C. | imperial system |
| D. | egocentricity |
| Answer» B. left-hand-drive syndrome | |
| 28. |
______________ are a partnership of two or more companies that join forces to create a separate legal entity. |
| A. | International Joint Ventures |
| B. | International Consortia |
| C. | Mergers and Acquisitions |
| D. | Co-Branding |
| Answer» B. International Consortia | |
| 29. |
Posting of home country nationals for all key management positions throughout the globe is supported by: |
| A. | Geocentric staffing model. |
| B. | Polycentric staffing model. |
| C. | Ethnocentric staffing model. |
| D. | all |
| Answer» D. all | |
| 30. |
For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess. |
| A. | Kinked |
| B. | Sliding |
| C. | Multiple |
| D. | Derived |
| Answer» E. | |
| 31. |
As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets |
| A. | Domestic intermediaries |
| B. | International intermediaries |
| C. | Globally renowned |
| D. | EMC |
| Answer» B. International intermediaries | |
| 32. |
This world organization wants to achieve a broad, multilateral, and free worldwide system of trading. |
| A. | WTO |
| B. | GSP |
| C. | UNCTAD |
| D. | MFN |
| Answer» B. GSP | |
| 33. |
Which of the following C's must be considered with regard to ownership of the sales force and distribution system? |
| A. | Control |
| B. | Cost |
| C. | Continuity |
| D. | Coverage |
| Answer» B. Cost | |
| 34. |
The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services. |
| A. | ISO 9000 |
| B. | MIS |
| C. | ACSI |
| D. | API |
| Answer» D. API | |
| 35. |
The results of American consumers' responses may not apply to foreign consumers. This is a problem of |
| A. | Internal validity |
| B. | Specific validity |
| C. | External validity |
| D. | Predictive validity |
| Answer» D. Predictive validity | |
| 36. |
Which of the following external intermediaries does not take title to the goods that they process? |
| A. | Merchant intermediaries |
| B. | Export merchants |
| C. | Trading companies |
| D. | Agent intermediaries |
| Answer» E. | |
| 37. |
This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences. |
| A. | domestic marketing |
| B. | foreign marketing |
| C. | comparative marketing |
| D. | extensive marketing |
| Answer» D. extensive marketing | |
| 38. |
The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________. |
| A. | Price |
| B. | Value |
| C. | Sellers |
| D. | Customer |
| Answer» E. | |
| 39. |
A _________ exists when various companies producing similar products or services work together to control their markets |
| A. | Inflation period |
| B. | Deflation period |
| C. | Cartel |
| D. | Service |
| Answer» D. Service | |
| 40. |
Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 41. |
This market entry strategy should be used when a company faces high tariffs but does not want to lose control of its operations. |
| A. | Management contract |
| B. | Licensing |
| C. | Exporting |
| D. | Manufacturing |
| Answer» E. | |
| 42. |
__________ suggests spreading the company s resources in order to gain even small footholds across as many markets as possible |
| A. | Direct Exporting |
| B. | Sprinkler Strategy |
| C. | Agent Intermediaries |
| D. | Waterfall Strategy |
| Answer» C. Agent Intermediaries | |
| 43. |
This kind of tax is collected at each point in the distribution chain and levied on the total value of a product. |
| A. | Single-stage sales tax |
| B. | Value added tax |
| C. | Cascade tax |
| D. | Excise tax |
| Answer» D. Excise tax | |
| 44. |
The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible. |
| A. | Quantitative data |
| B. | Secondary data |
| C. | Primary data |
| D. | All of the above |
| Answer» C. Primary data | |
| 45. |
Which of the following would you consider to be a socio-cultural influence on international marketing? |
| A. | Language |
| B. | Religion |
| C. | Social organisation |
| D. | All of the above |
| Answer» E. | |
| 46. |
An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as: |
| A. | Maximum investment strategy |
| B. | Sprinkler Strategy |
| C. | Waterfall Strategy |
| D. | Standardization |
| Answer» D. Standardization | |
| 47. |
This kind of information is collected firsthand to answer specific, current research questions. |
| A. | Primary data |
| B. | Secondary data |
| C. | Selective data |
| D. | Relevant data |
| Answer» B. Secondary data | |
| 48. |
This step of MIS (marketing information system) development involves the investigation of all users' needs. |
| A. | System analysis |
| B. | System design |
| C. | System implementation |
| D. | System investigation |
| Answer» B. System design | |
| 49. |
As a result of international trade and global interdependence, countries' inflation rates tend to |
| A. | increase |
| B. | moderate (X) |
| C. | be unpredictable |
| D. | be unstable |
| Answer» C. be unpredictable | |
| 50. |
As a result of international trade and global interdependence, countries' inflation rates tend to: |
| A. | increase |
| B. | moderate |
| C. | be unpredictable |
| D. | be unstable |
| Answer» C. be unpredictable | |