MCQOPTIONS
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| 1. |
From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by- |
| A. | Creating superior value for customers |
| B. | Focusing on long-term profit. |
| C. | Charging lower prices than competition |
| D. | Constantly enlarging its marketing activities. |
| Answer» B. Focusing on long-term profit. | |