When a firm uses the same marketing strategies abroad as that used at – McqOptions

MCQOPTIONS

1.	When a firm uses the same marketing strategies abroad as that used at home, it probably is
A.	Ethnocentric
B.	Polycentric
C.	Geocentric
D.	all
Answer» B. Polycentric

Discussion

No Comment Found

Related MCQs

Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers?
This is the feeling within a culture that its values are superior to those of foreign cultures.
The product cycle will also show whether the market is expanding or declining and,therefore, may help in determining the ---------------
The International Product Life Cycle suggests that countries will-------------- in their timing of the demand for various products
Mention stage of economic development in which countries is able to produce a wide variety of products?
Customers with different needs or responses to marketing activity are categorized in which of the following way?
When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way?
According to the international product life cycle theory, a country that developed an innovation will eventually become
Product standardization and comparative disadvantage are the characteristics of this stage of the international product life cycle theory.
Analyzing a product as innovation & using the product component model provides the marketer a lead for