MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
_________ is an integration of marketing activities directed towards customer satisfaction. |
| A. | Product |
| B. | Marketing Planning and Controlling |
| C. | Marketing Concept |
| D. | Service |
| Answer» D. Service | |
| 2. |
Which is the sources of market information? |
| A. | Salesman or Personal Selling |
| B. | Advertisement |
| C. | Satisfied Customer |
| D. | All of these |
| Answer» E. | |
| 3. |
Which is Customer and Society-oriented Concept of Marketing? |
| A. | Societal Marketing Concept |
| B. | Product Concept |
| C. | Production Concept of Marketing |
| D. | Marketing Concept |
| Answer» B. Product Concept | |
| 4. |
An airline working with a tour operator or a hotel group is an example of __________ marketing |
| A. | guerilla |
| B. | viral |
| C. | Partnership |
| D. | morph |
| Answer» D. morph | |
| 5. |
Introducing a product at low price and increasing the price once the brand succeeds is known as ________ pricing. |
| A. | going rate |
| B. | skimming |
| C. | Penetration |
| D. | none of these |
| Answer» D. none of these | |
| 6. |
Which of the following is not a factor influencing pricing policy ? |
| A. | Business objectives |
| B. | Competitors |
| C. | Cost |
| D. | None of these |
| Answer» E. | |
| 7. |
The companies that have become a tried and trusted household name are ___________ |
| A. | Positioned by use, Occasion and Time |
| B. | Positioned by Brand Endorsement |
| C. | Positioned by Product Attributes and Benefits |
| D. | Positioned by Corporate Identity |
| Answer» E. | |
| 8. |
___________ is not a pre test to evaluate advertising effectiveness |
| A. | Recognition test |
| B. | Consumer Jury method |
| C. | Portfolio test |
| D. | None of these |
| Answer» B. Consumer Jury method | |
| 9. |
The nature of marketing involves ____________ |
| A. | Determination of Distribution channel |
| B. | Promotion decision |
| C. | After sale Service |
| D. | All of these |
| Answer» E. | |
| 10. |
Products seen as only suitable in one single market are ___________ |
| A. | Multinational Products |
| B. | Local Products |
| C. | International Products |
| D. | Global Products |
| Answer» C. International Products | |
| 11. |
Social class is an element of_______factor |
| A. | Personal |
| B. | Cultural |
| C. | Social |
| D. | Economic |
| Answer» C. Social | |
| 12. |
Which of the following is not a limitation of branding? |
| A. | It reduces selling efforts |
| B. | It is expensive |
| C. | It promotes unfair competition |
| D. | It leads to brand monopoly |
| Answer» B. It is expensive | |
| 13. |
Selling includes ___________ |
| A. | Sales promotion |
| B. | Transfer of title from the seller to the buyer |
| C. | Advertising |
| D. | None of these |
| Answer» C. Advertising | |
| 14. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called ___________ |
| A. | Market segmentation |
| B. | Product differentiation |
| C. | Target marketing |
| D. | None of these |
| Answer» D. None of these | |
| 15. |
SEM means ________ |
| A. | Social environment marketing |
| B. | save energy marketing |
| C. | Search engine marketing |
| D. | none of these. |
| Answer» D. none of these. | |
| 16. |
Online marketing is the marketing of Products or Services over the ___________ |
| A. | Mobile |
| B. | Internet |
| C. | T.V. |
| D. | Radio |
| Answer» C. T.V. | |
| 17. |
___________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit. |
| A. | Vertical channel |
| B. | Horizontal channel |
| C. | Cross channel |
| D. | None of these |
| Answer» C. Cross channel | |
| 18. |
New concept of marketing includes _________ |
| A. | Product |
| B. | Needs and Requirements of customer |
| C. | Sales |
| D. | Profit |
| Answer» C. Sales | |
| 19. |
Which is the benefits of marketing to the nation? |
| A. | Utility of national resources |
| B. | Government Income |
| C. | Increase in the national production |
| D. | All of these |
| Answer» E. | |
| 20. |
What does certain market mean? |
| A. | Future market |
| B. | The place where functions of marketing is exercised |
| C. | Present market |
| D. | All of these |
| Answer» C. Present market | |
| 21. |
Which is the pillar of marketing concept? |
| A. | Customer orientation |
| B. | Plant |
| C. | Financial planning and control |
| D. | Fixed Cost |
| Answer» B. Plant | |
| 22. |
What does Marketing comprise? |
| A. | Buying and Selling activities |
| B. | Production |
| C. | Buying and Production |
| D. | Auditing |
| Answer» B. Production | |
| 23. |
___________ marketing refers to achieving marketing objectives through applying digital technologies such as web sites. |
| A. | digital |
| B. | |
| C. | Internet |
| D. | viral |
| Answer» B. email | |
| 24. |
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business? |
| A. | Psychological Pricing |
| B. | Economy Pricing |
| C. | Predatory Pricing |
| D. | Penetration Pricing |
| Answer» B. Economy Pricing | |
| 25. |
CRM is helpful in ___________ |
| A. | Risk Creation |
| B. | New product development and planning |
| C. | Purchasing |
| D. | Production |
| Answer» C. Purchasing | |
| 26. |
_________ means placement of company product or products in the minds of target consumers relative to the competitive products. |
| A. | Product display |
| B. | Product positioning |
| C. | Product expression |
| D. | None of these |
| Answer» C. Product expression | |
| 27. |
________ brands indicate only the product category |
| A. | Licensed |
| B. | Dealer |
| C. | Generic |
| D. | Individual |
| Answer» D. Individual | |
| 28. |
Markets located in the heart of the region specialising in few crops like banana , onions etc are called __________ |
| A. | Daily market |
| B. | Seasonal market |
| C. | Regular periodic market |
| D. | Rural market |
| Answer» C. Regular periodic market | |
| 29. |
___________ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised. |
| A. | Productivity |
| B. | professionalization |
| C. | Proactiveness |
| D. | none of these |
| Answer» D. none of these | |
| 30. |
Profit through Customer Satisfaction Is aimed in __________concept |
| A. | Marketing |
| B. | Holistic |
| C. | Production |
| D. | Selling |
| Answer» B. Holistic | |
| 31. |
Which is the assumption of Societal Marketing? |
| A. | Consumption |
| B. | Godown and Transportation System |
| C. | Marketing |
| D. | Power |
| Answer» C. Marketing | |
| 32. |
Products designed to meet global segments are _________ |
| A. | International Products |
| B. | Multinational Products |
| C. | Local Products |
| D. | Global Products |
| Answer» E. | |
| 33. |
Which is the subject matter of Marketing? |
| A. | Product or Service |
| B. | Capital |
| C. | Machine, man and money |
| D. | Brand |
| Answer» B. Capital | |
| 34. |
____________ is a system of branch shops operated under a centralised management and dealing in similar lines of goods. |
| A. | Multiple shops |
| B. | Self service store |
| C. | Super market |
| D. | None of these |
| Answer» B. Self service store | |
| 35. |
The three major types of non store retailing are direct selling, direct marketing and ___________ |
| A. | Retail chain |
| B. | Self service store |
| C. | Automatic vending |
| D. | None of these |
| Answer» D. None of these | |
| 36. |
A Campaign is a ___________ |
| A. | System |
| B. | Plan |
| C. | Specific message being sent to a specific group of recipients |
| D. | Market |
| Answer» D. Market | |
| 37. |
In Consumer-orientation, bank considers _________ |
| A. | Bank customer's requirement |
| B. | Bank customer's attitude |
| C. | Bank customer's need |
| D. | All of these |
| Answer» E. | |
| 38. |
What does Marketing involve? |
| A. | Programme |
| B. | Problem |
| C. | Product |
| D. | All of these |
| Answer» E. | |
| 39. |
Individualisation is process of ____________ |
| A. | Customerisation |
| B. | Customer relationship management |
| C. | Customer Information |
| D. | Storage |
| Answer» C. Customer Information | |
| 40. |
Which is modern means of 'quick response to customer's problems'? |
| A. | Consumer Protection laws |
| B. | Toll Free Phone |
| C. | Govt. of India |
| D. | Speed Post |
| Answer» C. Govt. of India | |
| 41. |
General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called____________ |
| A. | Seasonal market |
| B. | Daily market |
| C. | Regular periodic market |
| D. | Rural market. |
| Answer» D. Rural market. | |
| 42. |
Which of the following is not a method of cost based pricing? |
| A. | Differential Pricing |
| B. | Marginal Cost Pricing |
| C. | Cost Plus Pricing |
| D. | Target Pricing |
| Answer» B. Marginal Cost Pricing | |
| 43. |
Which is Centre Point of marketing concept? |
| A. | Customer |
| B. | Production on Large Scale |
| C. | Large Scale Organisation |
| D. | Profit |
| Answer» B. Production on Large Scale | |
| 44. |
_____________ is the marketing of a social message with a view to change behavior of people's habit. |
| A. | Social marketing |
| B. | Gaimatias marketing |
| C. | Green marketing |
| D. | none of these |
| Answer» B. Gaimatias marketing | |
| 45. |
The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ___________ |
| A. | Channel |
| B. | Direct marketing |
| C. | Inventory |
| D. | None of these |
| Answer» D. None of these | |
| 46. |
__________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers. |
| A. | power price points |
| B. | value |
| C. | Cost plus |
| D. | penetration |
| Answer» C. Cost plus | |
| 47. |
Which is/are cause(es) of increasing importance of marketing concept? |
| A. | Legal Protection to Consumers |
| B. | Population growth |
| C. | Technological Change |
| D. | All of these |
| Answer» E. | |
| 48. |
Transport system creates ___________ utility. |
| A. | Customer utility |
| B. | Time utility |
| C. | Place utility |
| D. | All of these |
| Answer» C. Place utility | |
| 49. |
'Sense and respond' concept is related with _________ |
| A. | Modern Marketing Concept |
| B. | Product |
| C. | Old Marketing Concept |
| D. | Profit |
| Answer» B. Product | |
| 50. |
Which of the following are the elements of product positioning? |
| A. | The Company |
| B. | The Product |
| C. | The Consumer |
| D. | All of these |
| Answer» E. | |