MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which of the following belongs to the first generation of computer ? |
| A. | IBM 1401 |
| B. | ENIAC |
| C. | IBM 8090 |
| D. | UNIVAC |
| Answer» E. | |
| 2. |
In a disk, each block of data is written into _________ |
| A. | three sector |
| B. | one sector |
| C. | Two sectors |
| D. | Two or more sectors |
| Answer» E. | |
| 3. |
The first computers were programmed using __________ |
| A. | Machine language |
| B. | Assembly language |
| C. | Source code |
| D. | Object code |
| Answer» B. Assembly language | |
| 4. |
What's the name for the program or service that lets you view e-mail messages ? |
| A. | Web browser |
| B. | E-mail clients |
| C. | E-mail ID |
| D. | Internet |
| Answer» C. E-mail ID | |
| 5. |
Which is the essential of marketing? |
| A. | Marketing is a knowledge |
| B. | Marketing is a Product |
| C. | Marketing is a human activity |
| D. | All of these |
| Answer» D. All of these | |
| 6. |
In a small market ___________ is better |
| A. | Two level channel |
| B. | Three level channel |
| C. | Direct marketing |
| D. | All of these |
| Answer» D. All of these | |
| 7. |
The object marketing _________ |
| A. | is maximum production |
| B. | is maximum sales |
| C. | as of all production activities is to supply human wants |
| D. | is orientation |
| Answer» D. is orientation | |
| 8. |
What is a total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers called? |
| A. | A system of Accounting |
| B. | A System of Production |
| C. | A Product |
| D. | All of these |
| Answer» E. | |
| 9. |
___________involves some one masquerading as someone else. |
| A. | Unauthorized action |
| B. | Spoofing |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» C. Eavesdropping | |
| 10. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ___________ |
| A. | Unauthorized disclosure |
| B. | Unauthorized action |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» C. Eavesdropping | |
| 11. |
Marketing should be resorted _________ |
| A. | Depends on the product |
| B. | Only among the poor |
| C. | Only among rich persons |
| D. | Only in crowded areas |
| Answer» B. Only among the poor | |
| 12. |
The financial exchange that takes place online between buyers and sellers is known as ___________ |
| A. | E-marketing |
| B. | E-advertisement |
| C. | E-branding |
| D. | E-payment system |
| Answer» E. | |
| 13. |
Setting price on the basis of the demand for the product is known as ___________ |
| A. | Competition Based Pricing |
| B. | Demand Based Pricing |
| C. | Cost Based Pricing |
| D. | Value Based Pricing |
| Answer» C. Cost Based Pricing | |
| 14. |
Rural consumers are ______ |
| A. | less price sensitive |
| B. | quality conscious |
| C. | Price sensitive |
| D. | none of these |
| Answer» D. none of these | |
| 15. |
Identifying and providing different marketing mix for each of the segments is known as___________ |
| A. | Differentiated Marketing |
| B. | Undifferentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» B. Undifferentiated Marketing | |
| 16. |
Marketing includes activities involved in the flow of goods and services from production to ___________ |
| A. | Consumption |
| B. | Power |
| C. | Marketing |
| D. | Godown and Transportation System |
| Answer» B. Power | |
| 17. |
Consumer loan taken by a customer on any consumer item, it is a contract of ___________ |
| A. | Contract of Sale |
| B. | Gift |
| C. | Hire Purchase Agreement |
| D. | Capital |
| Answer» D. Capital | |
| 18. |
___________ means moving of finished goods from one end of a producer to consumer. |
| A. | Transfer of goods |
| B. | Exchange of goods |
| C. | Physical distribution |
| D. | None of these. |
| Answer» D. None of these. | |
| 19. |
Who is the King of a bank? |
| A. | Bank's Customer |
| B. | Bank's employee |
| C. | Bank's Chartered Accountant |
| D. | All of these |
| Answer» B. Bank's employee | |
| 20. |
An advertisement that appears on a web page is called _________ |
| A. | Spam |
| B. | Banner Ad |
| C. | Blog |
| D. | Message |
| Answer» C. Blog | |
| 21. |
Which is the new outcome of change in distribution system? |
| A. | Speed Post and Courier System |
| B. | Internet |
| C. | Tele shipping |
| D. | None of these |
| Answer» E. | |
| 22. |
Which is the part of Selling Concept? |
| A. | Production of Present Product |
| B. | Profit by Sales |
| C. | Sales/Promotional efforts |
| D. | All of these |
| Answer» E. | |
| 23. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute _________ |
| A. | Marketing environment |
| B. | Marketing mix |
| C. | Marketing control |
| D. | None of these |
| Answer» B. Marketing mix | |
| 24. |
What is the basis of marketing? |
| A. | Net Sales and Net Profit |
| B. | Exchange |
| C. | Profit |
| D. | Packaging |
| Answer» C. Profit | |
| 25. |
Which is the decision of marketing? |
| A. | Nature and Scope of marketing |
| B. | Marketing |
| C. | Promotion decision |
| D. | Information |
| Answer» D. Information | |
| 26. |
Utilising electronic medium in everyday business activities is known as ___________ |
| A. | E-commerce |
| B. | E-business |
| C. | E-marketing |
| D. | none of these. |
| Answer» C. E-marketing | |
| 27. |
Marketing is a process of converting the potential customers into ____________ |
| A. | Marketers |
| B. | Prospective customers |
| C. | Actual customers |
| D. | None of these |
| Answer» D. None of these | |
| 28. |
Positioning by emphasising the special attributes and benefits of the product is known as ________ |
| A. | Positioning by Brand Endorsement |
| B. | Positioning by use, Occasion and Time |
| C. | Positioning by Product Attributes and Benefits |
| D. | Positioning by Corporate Identity |
| Answer» D. Positioning by Corporate Identity | |
| 29. |
Who is the customer of the Bank? |
| A. | A Loan holder |
| B. | A Fixed deposit holder |
| C. | An account holder |
| D. | All of these |
| Answer» E. | |
| 30. |
Markets which are organised and regulated by statutory measure are ___________ |
| A. | World market |
| B. | Unregulated markets |
| C. | Regulated markets |
| D. | None of these |
| Answer» D. None of these | |
| 31. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
| A. | Unique selling proposition |
| B. | Under positioning |
| C. | Over positioning |
| D. | None of these |
| Answer» B. Under positioning | |
| 32. |
After sales service is part of ___________ |
| A. | Augmented product |
| B. | Tangible product |
| C. | Core product |
| D. | None of these |
| Answer» B. Tangible product | |
| 33. |
Risk bearing is a function of ___________ |
| A. | Exchange |
| B. | Physical supply |
| C. | Research |
| D. | Facilitating |
| Answer» E. | |
| 34. |
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called |
| A. | Sponsored advertising |
| B. | Co-operative advertising |
| C. | Joint advertising |
| D. | None of these |
| Answer» C. Joint advertising | |
| 35. |
Bank risk is related with _________ |
| A. | Deposits |
| B. | None-performing assets |
| C. | Fund |
| D. | Service |
| Answer» C. Fund | |
| 36. |
Which factor is responsible for development? |
| A. | Production-orientation |
| B. | Sales-orientation |
| C. | Barter System |
| D. | Marketing-orientation |
| Answer» E. | |
| 37. |
What is Rural Marketing related to ? |
| A. | Car |
| B. | Rural product like-Agricultural tools |
| C. | Mobile |
| D. | T.V. |
| Answer» C. Mobile | |
| 38. |
The Position of Customer is centred due to _________ |
| A. | Pricing |
| B. | After Sale Service |
| C. | Product Planning and Marketing research |
| D. | All of these |
| Answer» E. | |
| 39. |
A person who purchases a product or service either for his own consumption or for others is known as ________ |
| A. | Customer |
| B. | Buyer |
| C. | Consumer |
| D. | None of these |
| Answer» B. Buyer | |
| 40. |
Marketing concept includes ___________ |
| A. | Long run success |
| B. | A Comprehensive Philosophy |
| C. | Product planning and development |
| D. | All of these |
| Answer» E. | |
| 41. |
Which is the need of physical-distribution? |
| A. | Warehousing or Storage |
| B. | Inventory Management |
| C. | Transportation |
| D. | All of these |
| Answer» E. | |
| 42. |
________ is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | meta marketing |
| B. | mass marketing |
| C. | De marketing |
| D. | mega marketing |
| Answer» E. | |
| 43. |
___________is the marketing of products that are regarded to be safe for the environment. |
| A. | Gaimatias marketing |
| B. | Social marketing |
| C. | Green marketing |
| D. | none of these |
| Answer» D. none of these | |
| 44. |
Which of the following is a part of marketing? |
| A. | Distribution |
| B. | Promotion |
| C. | The Process of Creating Pricing |
| D. | All of these |
| Answer» E. | |
| 45. |
________ can be used to minimise the risk of security breaches or viruses. |
| A. | Encryption |
| B. | Backups |
| C. | Firewall |
| D. | Digital signature |
| Answer» D. Digital signature | |
| 46. |
Yellow goods include ________ goods. |
| A. | Orange u0026 red. |
| B. | White u0026 brown. |
| C. | Red u0026 white. |
| D. | White u0026 orange. |
| Answer» C. Red u0026 white. | |
| 47. |
_________ is not a sales force promotion scheme. |
| A. | Slotting allowance |
| B. | Sales force contests |
| C. | Bonus to sales force |
| D. | None of these |
| Answer» B. Sales force contests | |
| 48. |
Which is the information about the bank? |
| A. | New Product of Bank |
| B. | Rate of Interest on Savings |
| C. | Rate of Interest on Loan |
| D. | All of these |
| Answer» E. | |
| 49. |
The essential criteria for effective segmentation is ___________ |
| A. | Measurability |
| B. | Profitability |
| C. | Homogenity |
| D. | All of these |
| Answer» E. | |
| 50. |
Old Concept of Marketing comprises _________ |
| A. | Only buying |
| B. | Only selling |
| C. | Buying and selling activities |
| D. | Only price |
| Answer» C. Buying and selling activities | |