MCQOPTIONS
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| 1. |
Positioning by emphasising the special attributes and benefits of the product is known as ________ |
| A. | Positioning by Brand Endorsement |
| B. | Positioning by use, Occasion and Time |
| C. | Positioning by Product Attributes and Benefits |
| D. | Positioning by Corporate Identity |
| Answer» D. Positioning by Corporate Identity | |