MCQOPTIONS
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MCQOPTIONS
This section includes 175 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Management Studies (BMS) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
marketing is a process which aims at _________________ |
| A. | production |
| B. | profit making |
| C. | satisfaction of customer needs |
| D. | selling products |
| Answer» D. selling products | |
| 52. |
Which is not an example of Positioning by usage occasion and time of use? |
| A. | Listerine night time rinse |
| B. | Nescafe Great start to the morning |
| C. | NIIT (Inspired life begins at NIIT) |
| D. | Domino s (When families are having fun) |
| Answer» D. Domino s (When families are having fun) | |
| 53. |
The solution to price competition is to develop a differentiated:__________ |
| A. | Product, price, and promotion. |
| B. | Offer, delivery, and image. |
| C. | Package and label. |
| D. | International Web site. |
| Answer» C. Package and label. | |
| 54. |
The model describes how to create intense, activity loyalty relationships with customers. |
| A. | brand positioning |
| B. | brand resonance |
| C. | brand value chain |
| D. | brand identity |
| Answer» C. brand value chain | |
| 55. |
Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of_____________ |
| A. | Benefit related positioning |
| B. | Positioning by usage occasion and time of use |
| C. | Category related positioning |
| D. | Price Quality positioning |
| Answer» D. Price Quality positioning | |
| 56. |
The cost of an advertisement or a schedule of ads is often based on _______________. |
| A. | CPP |
| B. | CPR |
| C. | CPI |
| D. | CPM |
| Answer» E. | |
| 57. |
Lifebuoy kills the germs you cannot see, is an example of_____________________ |
| A. | Emotional benefit related to positioning |
| B. | Functional benefit related positioning |
| C. | Usage occasion related to positioning |
| D. | Health-related positioning |
| Answer» C. Usage occasion related to positioning | |
| 58. |
Marketers often use the term_________________to cover various groupings of customers |
| A. | buying power |
| B. | demographic segment |
| C. | people |
| D. | market |
| Answer» E. | |
| 59. |
Marketers often use the term__________to cover various groupings of customers. |
| A. | people |
| B. | buying power |
| C. | demogrphic |
| D. | Segment market |
| Answer» E. | |
| 60. |
In marketing theory, every contribution from the supply chain adds __________to the product |
| A. | value |
| B. | cost |
| C. | convenience |
| D. | ingredients |
| Answer» B. cost | |
| 61. |
Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of .. |
| A. | Descriptive Brand Name |
| B. | Suggestive brand name |
| C. | Free Standing brand name |
| D. | Position |
| Answer» B. Suggestive brand name | |
| 62. |
Inside sales is known as______________ |
| A. | Direct marketing |
| B. | social marketing |
| C. | tele-marketing |
| D. | viral marketing |
| Answer» D. viral marketing | |
| 63. |
Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» E. | |
| 64. |
A____________is an elaborated version of the idea expressed in consumer terms |
| A. | new idea |
| B. | product concept |
| C. | product idea |
| D. | test brand |
| Answer» C. product idea | |
| 65. |
________________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» C. Socio-economic | |
| 66. |
One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________. |
| A. | To make products easily visible and available |
| B. | To promote sales of products |
| C. | To differentiate their products from those of competitors |
| D. | To do marketing surveys |
| Answer» D. To do marketing surveys | |
| 67. |
The key customer markets consists of ______________ |
| A. | Government markets |
| B. | Business markets |
| C. | Consumer markets |
| D. | All of the above |
| Answer» E. | |
| 68. |
markets are made up of members of the distribution chain________________ |
| A. | Consumer |
| B. | Business-to-business (industrial |
| C. | Institutional |
| D. | Channel |
| Answer» E. | |
| 69. |
.can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies. |
| A. | Brand Comparison |
| B. | Cannibalization |
| C. | Positioning |
| D. | Brand Associations |
| Answer» C. Positioning | |
| 70. |
Testing before launching a product launching a product is known as . , . |
| A. | Acid test |
| B. | Concept testing |
| C. | Market test |
| D. | test marketing |
| Answer» E. | |
| 71. |
Media strategy is making media decisions based on____________ |
| A. | Understanding customers wants and needs |
| B. | The clients wishes |
| C. | Whims of the market |
| D. | Brand awareness |
| Answer» B. The clients wishes | |
| 72. |
Brand which is result of extension in brand or sub-brand is classified as______________ |
| A. | brand extension |
| B. | sub-brand |
| C. | parent brand |
| D. | product extension |
| Answer» D. product extension | |
| 73. |
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________ |
| A. | product, positioning, place, and price |
| B. | product, production, price, and place |
| C. | promotion, place, positioning, and price |
| D. | product, price, promotion, and place |
| Answer» E. | |
| 74. |
New media is very cost-effective when compared to the traditional media and is highly _______. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» E. | |
| 75. |
includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand. |
| A. | Brand attitude |
| B. | Brand Associations |
| C. | Brand relationship |
| D. | Brand image |
| Answer» C. Brand relationship | |
| 76. |
..includes two visual signals of a brand its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity. |
| A. | Brand attitude |
| B. | Brand Image |
| C. | Brand Symbol |
| D. | Brand Positioning |
| Answer» D. Brand Positioning | |
| 77. |
Media are the bridges that carry messages back and forth between companies and __________ |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» C. prospects | |
| 78. |
________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale |
| A. | selling |
| B. | assembling |
| C. | buying |
| D. | tr |
| Answer» B. assembling | |
| 79. |
advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» B. Contextual | |
| 80. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» D. competitive | |
| 81. |
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ . |
| A. | spendable income |
| B. | savings and assets |
| C. | debts |
| D. | occupation |
| Answer» E. | |
| 82. |
The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots. |
| A. | marketing concept |
| B. | selling concept |
| C. | production concept |
| D. | product concept |
| Answer» C. production concept | |
| 83. |
A cluster of complementary goods and services across diverse set of industries is called as_______________ |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» C. market space | |
| 84. |
. .......buy products & _________________use product |
| A. | consumer & customers |
| B. | buyers & sellers |
| C. | buyers & customers |
| D. | customers & consumer |
| Answer» C. buyers & customers | |
| 85. |
The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. |
| A. | product |
| B. | marketing |
| C. | production |
| D. | selling |
| Answer» B. marketing | |
| 86. |
Digital technology is changing the way_______relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | Dealers |
| D. | Industry |
| Answer» C. Dealers | |
| 87. |
________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» D. JWT India | |
| 88. |
Careful brand management look for to build product or services related to the_____________ |
| A. | target audience |
| B. | cost |
| C. | profit |
| D. | Nature |
| Answer» B. cost | |
| 89. |
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer. |
| A. | Media vehicles |
| B. | Advertising messages |
| C. | Brand |
| D. | Channels |
| Answer» C. Brand | |
| 90. |
technology is changing the way consumers relate to products and markets______________ |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» D. Cyber | |
| 91. |
defines what the brand thinks about the consumer, as per the consumer. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» B. Brand positioning | |
| 92. |
______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behaviour |
| Answer» E. | |
| 93. |
Buying goods and services for further processing or for use in the production process refers to which of the following markets? |
| A. | Consumer markets |
| B. | Government markets |
| C. | Business markets |
| D. | International markets |
| Answer» D. International markets | |
| 94. |
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n): |
| A. | idea |
| B. | demand |
| C. | product. |
| D. | service. |
| Answer» D. service. | |
| 95. |
A change in an individual's behaviour prompted by information and experience refers to which one of the following concept? |
| A. | learning |
| B. | role selection |
| C. | perception |
| D. | Motivation |
| Answer» B. role selection | |
| 96. |
Advertising to today s consumers, we need to look beyond the _____________media of print, radio, and television. |
| A. | traditional |
| B. | non - traditional |
| C. | social |
| D. | new |
| Answer» B. non - traditional | |
| 97. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a_____________context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» E. | |
| 98. |
Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean |
| A. | brand identity |
| B. | brand meaning |
| C. | brand responses |
| D. | brand relationships |
| Answer» D. brand relationships | |
| 99. |
Which of the following statement is TRUE?A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies.B. Branding is a useless tool to differentiates the product and the producerC. Brands give consumers a reason to share the opinions positivelyD. Brand can be copied easily |
| A. | a |
| B. | b |
| C. | c |
| D. | d |
| Answer» D. d | |
| 100. |
The model describes how to create intense, activity loyalty relationships with customers. |
| A. | brand positioning |
| B. | brand resonance |
| C. | brand value chain |
| D. | brand identity |
| Answer» C. brand value chain | |