MCQOPTIONS
Saved Bookmarks
| 1. |
______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behaviour |
| Answer» E. | |