MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 175 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Management Studies (BMS) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
3 C's of branding are , consistency and constancy. |
| A. | continuity |
| B. | coverage |
| C. | collaboration |
| D. | clarity |
| Answer» E. | |
| 2. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» C. interactive | |
| 3. |
marketing buzz means means.... . |
| A. | Demarketing |
| B. | Pricing |
| C. | Product Development |
| D. | Promotion |
| Answer» D. Promotion | |
| 4. |
e-Tailing will have to co-exist with ________________retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» C. mobile | |
| 5. |
The Word "brand" is frequently used as a_____________ |
| A. | customers |
| B. | marketing |
| C. | advertising |
| D. | metonym |
| Answer» E. | |
| 6. |
A large amount of ___________advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | Television |
| Answer» D. Television | |
| 7. |
Cyber consumers are not______________ |
| A. | Heterogeneous |
| B. | segmented |
| C. | mass |
| D. | Homogeneous |
| Answer» E. | |
| 8. |
The task of any business is to deliver ____________at a profit. |
| A. | customer needs |
| B. | customer value |
| C. | products and services |
| D. | improved quality |
| Answer» C. products and services | |
| 9. |
Tele marketing is a part of ... . |
| A. | direct marketing |
| B. | relationship marketing |
| C. | social marketing |
| D. | viral marketing |
| Answer» B. relationship marketing | |
| 10. |
select an appropriate definition of want___________________ . |
| A. | consumer needs |
| B. | needs backed by buying power |
| C. | needs directed to the product |
| D. | basic human requirements |
| Answer» D. basic human requirements | |
| 11. |
Holistic marketers achieve profitable growth by expanding customer share, __________, and capturing customer lifetime value. |
| A. | undermining competitive competencies |
| B. | building customer loyalty |
| C. | milking the market for product desires |
| D. | renewing a customer base |
| Answer» C. milking the market for product desires | |
| 12. |
___________pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. |
| A. | Market-skimming |
| B. | Value-based |
| C. | Market-penetration |
| D. | Leader |
| Answer» D. Leader | |
| 13. |
__________markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society. |
| A. | Consumer |
| B. | Business-to-business (Industrial |
| C. | Reseller |
| D. | Institutional |
| Answer» E. | |
| 14. |
____________is now a significant part of every global corporations marketing arsenal. |
| A. | Internet |
| B. | Web |
| C. | Mobile |
| D. | e - marketing |
| Answer» E. | |
| 15. |
Cyber consumers are not_________ |
| A. | active |
| B. | passive |
| C. | homogeneous |
| D. | Heterogeneous |
| Answer» D. Heterogeneous | |
| 16. |
customers can themselves become publishers, choosing to share what they have received with their social networks________________. |
| A. | Publish - subscribe |
| B. | Instant sharing |
| C. | Multi - model viewing |
| D. | Mobile invertising |
| Answer» C. Multi - model viewing | |
| 17. |
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________ |
| A. | Promotion |
| B. | Price |
| C. | Distribution |
| D. | Product |
| Answer» D. Product | |
| 18. |
Branding strategy is also called______________ |
| A. | brand architecture |
| B. | branding rate |
| C. | brand earnings |
| D. | brand responsiveness |
| Answer» B. branding rate | |
| 19. |
____________the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» D. Implementing | |
| 20. |
Creating and securing a brand name in the physical world requires extensive marketing___________. . |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» B. strategy | |
| 21. |
Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets. |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images |
| Answer» D. Brand images | |
| 22. |
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing? |
| A. | product |
| B. | exchange |
| C. | production |
| D. | customer |
| Answer» C. production | |
| 23. |
Which of the following statement is TRUE?A. Brand-essence serves as a metric to evaluate buyer s marketing strategies.B. Branding is a useless tool to differentiates the product and the producerC. Brands give consumers a reason to share the opinions positivelyD. Brand can be copied easily |
| A. | a |
| B. | b |
| C. | c |
| D. | d |
| Answer» D. d | |
| 24. |
Jod jo tootega nahin tagline is related with brand |
| A. | M-Seal |
| B. | Fevikwik |
| C. | Fevicol |
| D. | Ambuja cement |
| Answer» D. Ambuja cement | |
| 25. |
When a company distributes its products through a channel structure that includes one or more resellers, this is known as______________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» B. direct marketing | |
| 26. |
refers to a brands objective (functional) attributes in relation to other brands. |
| A. | Brand position |
| B. | Product position |
| C. | Brand relationship |
| D. | Brand position and Product position |
| Answer» E. | |
| 27. |
Online marketing of all types offers superior measurability and trackability in comparison to traditional_________________ |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» C. research | |
| 28. |
Media planners begin their work by doing media____________ |
| A. | research |
| B. | message |
| C. | buying |
| D. | selling |
| Answer» B. message | |
| 29. |
Selectivity is related to__________________ |
| A. | portrayal |
| B. | relevance |
| C. | support |
| D. | Coverage |
| Answer» E. | |
| 30. |
____________is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographic | |
| 31. |
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to ______________profiles. |
| A. | media |
| B. | demographic |
| C. | audience |
| D. | brand |
| Answer» C. audience | |
| 32. |
The mental act, condition or habit of placing trust or confidence in another shows which of the following options? |
| A. | Motive |
| B. | Belief |
| C. | Behavior |
| D. | Attitude |
| Answer» E. | |
| 33. |
The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. |
| A. | distribution chain |
| B. | network chain |
| C. | supply chain |
| D. | promotion network |
| Answer» B. network chain | |
| 34. |
A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________. |
| A. | programme |
| B. | action |
| C. | audience |
| D. | media |
| Answer» D. media | |
| 35. |
Mainly, chief resource of authority throughout allocation channel is________________ |
| A. | company |
| B. | brand |
| C. | distributor |
| D. | customer |
| Answer» C. distributor | |
| 36. |
which is the future of of direct marketing ..... ... |
| A. | one to one communication |
| B. | open dialogue |
| C. | personal relationship |
| D. | Personal relation, open dialogue and one to one communication |
| Answer» E. | |
| 37. |
NPD Stands for _________________ |
| A. | national production division |
| B. | new product department |
| C. | new product design |
| D. | new product development |
| Answer» E. | |
| 38. |
A marketer needs to understand that some general traits of a brand name are: |
| A. | Easy to recognize |
| B. | Easy to pronounce |
| C. | Easy to memorize or recall |
| D. | East to recognise, pronounce, recalls |
| Answer» E. | |
| 39. |
includes two aspects of a brand its associations and its personality. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» E. | |
| 40. |
When companies combine existing brand with new brands, brands are called_______________ |
| A. | parent brand |
| B. | product extension |
| C. | brand extension |
| D. | sub-brand |
| Answer» E. | |
| 41. |
The traditional view of marketing is that the firm makes something and then _____________it. |
| A. | sells |
| B. | distributes |
| C. | prices |
| D. | services |
| Answer» B. distributes | |
| 42. |
Watches sold as a Jewellery is related to_____________ |
| A. | Titan Raga |
| B. | Tanishq |
| C. | Swatch |
| D. | GoldPlus |
| Answer» C. Swatch | |
| 43. |
Interactive media can be best described as________________ |
| A. | Customized Marketing Messages |
| B. | Marketing Communications Mix |
| C. | Marketing Mix |
| D. | Media that allow two-way messages between company and consumer |
| Answer» E. | |
| 44. |
A______________is a detailed version of the idea stated in meaningful consumer terms |
| A. | product concept |
| B. | product idea |
| C. | product feature |
| D. | product image |
| Answer» B. product idea | |
| 45. |
___________reflects the sum of the perceived tangible & intangible benefits & costs to customers. |
| A. | customer satisfaction |
| B. | customer value |
| C. | customer delight |
| D. | none of the above |
| Answer» C. customer delight | |
| 46. |
Match the correct1. Close up i. Fresh2. JK Tyres ii. Caring3. J&J iii. In control4. Liril iv. ConfidentOptions: |
| A. | 1(ii), 2(iii), 3(i), 4(iv) |
| B. | 1(ii), 2(iv), 3(i), 4(iii) |
| C. | 1(iv), 2(iii), 3(ii), 4(i) |
| D. | 1(ii), 2(iii), 3(iv), 4(i) |
| Answer» D. 1(ii), 2(iii), 3(iv), 4(i) | |
| 47. |
Customers' ___________have become the order of the day. |
| A. | endorsement |
| B. | information |
| C. | awareness |
| D. | knowledge |
| Answer» B. information | |
| 48. |
Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of__________ |
| A. | Descriptive Brand Name |
| B. | Suggestive brand name |
| C. | Free Standing brand name |
| D. | None of the above |
| Answer» C. Free Standing brand name | |
| 49. |
Kadak, Xerox, Exxon, Fidji are examples of____________________ |
| A. | Free Standing brand name |
| B. | Descriptive Brand Name |
| C. | Suggestive brand name |
| D. | Suggestive and descriptive name |
| Answer» B. Descriptive Brand Name | |
| 50. |
The __________is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | Outdoor |
| Answer» B. TV | |