MCQOPTIONS
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MCQOPTIONS
This section includes 175 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Management Studies (BMS) knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» E. | |
| 152. |
                              can be seen in the way the customer thinks, feels, perceives the product along with its price and market position |
| A. | brand extension |
| B. | brand diversificatio n |
| C. | brand equity |
| D. | brand profit |
| Answer» D. brand profit | |
| 153. |
Another way of getting the brand revitalized is through the _ |
| A. | positioning |
| B. | segmenting |
| C. | targeting |
| D. | repositioning |
| Answer» E. | |
| 154. |
            helps consumers to justify their self worth to others or themselves |
| A. | cause marketing |
| B. | brand reinforceme nt |
| C. | global brands |
| D. | brand enrichment |
| Answer» B. brand reinforceme nt | |
| 155. |
Amul Masti Dahi is an example of: |
| A. | line extension |
| B. | brand extension |
| C. | category extension |
| D. | brand discontinuati on |
| Answer» C. category extension | |
| 156. |
What is more important in brand equity? |
| A. | quality |
| B. | quantity |
| C. | customer perception |
| D. | customer experience |
| Answer» B. quantity | |
| 157. |
          may be tested in two forms: Aided recall & Unaided recall |
| A. | brand recall |
| B. | brand awareness |
| C. | relevance |
| D. | price |
| Answer» B. brand awareness | |
| 158. |
          is a measure of the attachment that a customer has to a brand |
| A. | brand loyalty |
| B. | brand equity |
| C. | brand recall |
| D. | image |
| Answer» B. brand equity | |
| 159. |
          is as if ' making the brand come alive'. |
| A. | brand personality |
| B. | brand image |
| C. | brand audit |
| D. | brand value |
| Answer» B. brand image | |
| 160. |
The series of procedure in which customer is focused , helps to access brand's health and |
| A. | brand audit |
| B. | brand tracking |
| C. | brand valuation |
| D. | brand evaluation |
| Answer» B. brand tracking | |
| 161. |
The Drivers that differentiate and identify the brands are classified as? |
| A. | brand emotions |
| B. | brand elements |
| C. | brand conversation |
| D. | brand judgment |
| Answer» C. brand conversation | |
| 162. |
It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information |
| A. | green marketing |
| B. | cause marketing |
| C. | relationship marketing |
| D. | permission marketing |
| Answer» E. | |
| 163. |
Customize products and services |
| A. | one to one marketing |
| B. | cause marketing |
| C. | standardized marketing |
| D. | relationship marketing |
| Answer» B. cause marketing | |
| 164. |
Three fundamental pricing approaches are market skimming pricing, neutral pricing, and? |
| A. | word-of- mouth pricing |
| B. | fair pricing |
| C. | market penetration pricing |
| D. | niche pricing |
| Answer» D. niche pricing | |
| 165. |
                              is the difference between what a brand promises to deliver in its communications and what it actually does |
| A. | brand differentiati on |
| B. | brand gap |
| C. | brand communicati on |
| D. | brand extension |
| Answer» C. brand communicati on | |
| 166. |
It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations. |
| A. | brand elements |
| B. | brand personality |
| C. | brand positioning |
| D. | brand marketing |
| Answer» B. brand personality | |
| 167. |
Relate marketing creates experiences by taking into account individual's desire to be a part of the social context |
| A. | permission marketing |
| B. | experiential marketing |
| C. | relationship marketing |
| D. | one to one marketing |
| Answer» C. relationship marketing | |
| 168. |
The brand element that specifies the location of web pages. |
| A. | unique resource locator |
| B. | uniform resource locator |
| C. | unique reference locator |
| D. | uniform reference locator |
| Answer» C. unique reference locator | |
| 169. |
which of the following is not a clothing brand brand? |
| A. | h&m |
| B. | zara |
| C. | nyka |
| D. | raymonds |
| Answer» D. raymonds | |
| 170. |
This is a scenario in which the customers have too limited a awareness of the brand. |
| A. | under positioning |
| B. | over positioning |
| C. | confused positioning |
| D. | double positioning |
| Answer» C. confused positioning | |
| 171. |
A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits. |
| A. | market |
| B. | goods |
| C. | product |
| D. | things |
| Answer» D. things | |
| 172. |
Brand                        are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand |
| A. | audit |
| B. | edit |
| C. | recalling |
| D. | rejuvenating |
| Answer» B. edit | |
| 173. |
3 C's of branding are                          , consistency and constancy. |
| A. | continuity |
| B. | coverage |
| C. | collaboration |
| D. | clarity |
| Answer» E. | |
| 174. |
Which of the following is not an objective of Brand management? |
| A. | to establish an identity for the product or a group of products. |
| B. | to establish an identity for the product or a group of products. |
| C. | to do telly calling and acquire sales |
| D. | to acquire place for the product in consumers’ minds for high and consistent quality. |
| Answer» D. to acquire place for the product in consumers’ minds for high and consistent quality. | |
| 175. |
A brand is defined as an                      asset. |
| A. | liquid |
| B. | fixed |
| C. | current |
| D. | intangible |
| Answer» E. | |