NABARD was set up by an act of Parliament in 1982

to facilitate credit for agriculture only

to promote rural development and infrastructure

Which organisation deals with training, research, consultancy and education in Agricultural Marketing under the Department of Agriculture, Co-operation and Farmers Welfare (DAC&FW):

Department of Animal Husbandry, Dairying and Fisheries (DAHD&F)

Department of Agriculture Research and Education (DARE)

National Institute of Agricultural Marketing (NIAM)

Department of Animal Husbandry, Dairying and Fisheries (DAHD&F)

Small Farmers Agribusiness Consortium (SFAC)

PradhanMantriGraminAwaasYojana is a programme under the Government of India to provide:

internet connectivity to rural areas

electricity in all the villages

__________________ helps in establishing forward and backward linkages in supply chain management for farmers.

Department of Agriculture Research and Education (DARE)

CCS National Institute of Agricultural Marketing (NIAM)

Small Farmers Agribusiness Consortium (SFAC)

Department of Agriculture Research and Education (DARE)

Directorate of Marketing and Inspection (DMI)

This department was set up to implement the agricultural marketing policies and programmes:

CCS National Institute of Agricultural Marketing (NIAM)

Department of Agriculture Research and Education (DARE)

The Directorate of Marketing and Inspection (DMI),

CCS National Institute of Agricultural Marketing (NIAM)

Small Farmers Agribusiness Consortium (SFAC)

Agricultural produce marketing is a link between:

the farm and the non-farm sectors

Crop insurance is a means of protecting the agriculturist against financial losses due to uncertainties that may arise from:

failure of agro-based industries

crop loss due to transport negligence

crop loss arisingfrom perils beyond their control

Rural consumers being conservative in their outlook

take shorter time to be influenced

take longer time to be influenced

take shorter time to be influenced

Rural lifestyle changes with village size due to variation in

the level of awareness of brands

the level of infrastructural and economic development

Joint family translates to

greater consumption of products

Wholesalers perform several functions except

Buying and assortment building sorting

One of the main objective of the MGNREGA is

Population stabilization, gender & demographic balance

Enhance livelihood security in rural areas

Population stabilization, gender & demographic balance

Bridge gender and social disparities in elementary education

One of the main objective of the National Crop Insurance Scheme is

Development of irrigation facilities

Provide financial support to the farmers in the event of natural calamities

Development of irrigation facilities

PradhanMantri Jan DhanYojana aims to provide:

housing facilities to the rural areas of India

universal access to banking facilities

housing facilities to the rural areas of India

minimum of 100 days employment to rural workers

A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:

Scheme of Fund for Regeneration of Traditional Industries (SFURTI)

A Scheme for Promoting Innovation, Industry and Entrepreneurship (ASPIRE)

DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)

What is the Primary Objective of PMGSY?

To connect with unconnected habitations

To connect Village roads with State highways

To connect district roads with National highways

193 + Mcqs in Agricultural and Rural Marketing in Bachelor of Commerce (B Com) Page 1 McqOptions

1.	Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members
A.	first
B.	second
C.	third
D.	last
Answer» B. second

Discussion

2.	NABARD was set up by an act of Parliament in 1982
A.	to facilitate credit for agriculture only
B.	to promote rural development and infrastructure
C.	both a&b
D.	None of the above
Answer» D. None of the above

Discussion

3.	The pricing of agriculturalproduce depends on factors like:
A.	seasonality
B.	perishability
C.	demand and supply
D.	all of the above
Answer» E.

Discussion

4.	Which of the following is the quality certification mark for agricultural produce?
A.	BIS
B.	AGMARK
C.	ISO 2000
D.	ISI
Answer» C. ISO 2000

Discussion

5.	Which organisation deals with training, research, consultancy and education in Agricultural Marketing under the Department of Agriculture, Co-operation and Farmers Welfare (DAC&FW):
A.	Department of Agriculture Research and Education (DARE)
B.	National Institute of Agricultural Marketing (NIAM)
C.	Department of Animal Husbandry, Dairying and Fisheries (DAHD&F)
D.	Small Farmers Agribusiness Consortium (SFAC)
Answer» C. Department of Animal Husbandry, Dairying and Fisheries (DAHD&F)

Discussion

6.	Directorate of Marketing and Inspection (DMI) is an attached Office of which among the following ministries?
A.	Ministry of Commerce
B.	Ministry of Finance
C.	Ministry of Agriculture
D.	Ministry of Food Processing
Answer» D. Ministry of Food Processing

Discussion

7.	PradhanMantriGraminAwaasYojana is a programme under the Government of India to provide:
A.	internet connectivity to rural areas
B.	electricity in all the villages
C.	housing for the rural poor
D.	tap water to every household
Answer» D. tap water to every household

Discussion

8.	__________________ helps in establishing forward and backward linkages in supply chain management for farmers.
A.	CCS National Institute of Agricultural Marketing (NIAM)
B.	Small Farmers Agribusiness Consortium (SFAC)
C.	Department of Agriculture Research and Education (DARE)
D.	Directorate of Marketing and Inspection (DMI)
Answer» C. Department of Agriculture Research and Education (DARE)

Discussion

9.	The transportation function adds____________ utility to products..
A.	form
B.	place
C.	time
D.	possession
Answer» C. time

Discussion

10.	This department was set up to implement the agricultural marketing policies and programmes:
A.	Department of Agriculture Research and Education (DARE)
B.	The Directorate of Marketing and Inspection (DMI),
C.	CCS National Institute of Agricultural Marketing (NIAM)
D.	Small Farmers Agribusiness Consortium (SFAC)
Answer» C. CCS National Institute of Agricultural Marketing (NIAM)

Discussion

11.	Storing milk creates?
A.	form
B.	place
C.	time
D.	possession
Answer» D. possession

Discussion

12.	As per the Essential Commodities Act, fertilizers should be made available to the farmers within a range of:
A.	1-2 kms
B.	2-3 kms
C.	4-5 kms
D.	8-10 kms
Answer» D. 8-10 kms

Discussion

13.	Agricultural produce marketing is a link between:
A.	farmers
B.	the farm and the non-farm sectors
C.	farmers and intermediaries
D.	intermediaries and consumers
Answer» C. farmers and intermediaries

Discussion

14.	Which marketing function adds possession utility to a product
A.	premium pricing
B.	buying and selling
C.	distribution
D.	product development
Answer» C. distribution

Discussion

15.	Food Cooperation of India was established in the year:
A.	1945
B.	1955
C.	1965
D.	1975
Answer» D. 1975

Discussion

16.	A peanut butter processing plant is adding __________ utility when producing peanut butter.
A.	form
B.	place
C.	time
D.	possession
Answer» B. place

Discussion

17.	Processing wheat into flour and bread adds ____________ utility to the product.
A.	form
B.	place
C.	time
D.	possession
Answer» B. place

Discussion

18.	Pepsi Co. buying potatoes from farmers results in:
A.	form
B.	place
C.	time
D.	possession
Answer» E.

Discussion

19.	India has ________ agro climatic zones.
A.	5
B.	10
C.	15
D.	20
Answer» D. 20

Discussion

20.	Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:
A.	Geographic segmentation
B.	Demographic segmentation
C.	Behavioural segmentation
D.	Psychographic segmentation
Answer» C. Behavioural segmentation

Discussion

21.	Wholesalers perform several functions except:
A.	assembling
B.	sorting
C.	giving credit
D.	none of these
Answer» E.

Discussion

22.	Crop insurance is a means of protecting the agriculturist against financial losses due to uncertainties that may arise from:
A.	failure of agro-based industries
B.	crop loss due to transport negligence
C.	poor farming techniques
D.	crop loss arisingfrom perils beyond their control
Answer» E.

Discussion

23.	Small farmers typically own land measuring
A.	below one hectare
B.	between one and two hectares
C.	between two and four hectares
D.	between four and ten hectare
Answer» C. between two and four hectares

Discussion

24.	Many rural purchase require
A.	social sanction
B.	personal authority
C.	celebrity endorsement
D.	numerous brands
Answer» B. personal authority

Discussion

25.	Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:
A.	Primary group
B.	Secondary group
C.	Aspirational group
D.	Prime group
Answer» C. Aspirational group

Discussion

26.	Rural consumers being conservative in their outlook
A.	prefers different brands
B.	take longer time to be influenced
C.	take shorter time to be influenced
D.	none of the above
Answer» C. take shorter time to be influenced

Discussion

27.	Rural lifestyle changes with village size due to variation in
A.	the level of education
B.	the level of awareness of brands
C.	the level of infrastructural and economic development
D.	the level of family influence
Answer» D. the level of family influence

Discussion

28.	Language, dress, food habits and location are affected by
A.	Education
B.	Durable goods
C.	Infrastructure
D.	Culture
Answer» E.

Discussion

29.	Rural consumers are increasingly known to be
A.	Brand loyal
B.	Price-sensitive
C.	seeking convenience
D.	all of the above
Answer» E.

Discussion

30.	Joint family translates to
A.	better education
B.	greater consumption of products
C.	lower consumption of products
D.	better standard of living
Answer» C. lower consumption of products

Discussion

31.	Overall manner in which a person lives and spends time and money is known as
A.	Personality
B.	Lifestyle
C.	Family life cycle
D.	Affluent
Answer» C. Family life cycle

Discussion

32.	Rural marketing problem is essentially a
A.	product problem
B.	pricing problem
C.	distribution problem
D.	promotion problem
Answer» D. promotion problem

Discussion

33.	Which of the following is an activity of physical distribution?
A.	Order processing
B.	Warehousing
C.	Advertising
D.	Transportation
Answer» E.

Discussion

34.	A system where essential commodities are distributed through a network of fair price shops:
A.	Cooperative Societies
B.	Public Distribution System
C.	The SHG Model
D.	Hub and Spokes Method
Answer» C. The SHG Model

Discussion

35.	Distribution that involves no intermediaries to make products available to final buyers is classified as
A.	Intensive distribution
B.	Direct distribution
C.	Exclusive distribution
D.	None of the above
Answer» C. Exclusive distribution

Discussion

36.	Wholesalers perform several functions except
A.	Buying and assortment building sorting
B.	Warehousing
C.	Financing
D.	None of these
Answer» E.

Discussion

37.	Consider the following statements regarding rural markets:i. Small number of small marketsii. Poor availability of suitable dealersiii. Low density of shops per village and high variation in their concentrationiv. Inadequate bank and credit facilities to rural retailersWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» B. ii

Discussion

38.	e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:
A.	the rural market
B.	the urban market
C.	both rural and urban market
D.	none of the above
Answer» B. the urban market

Discussion

39.	Consider the following statements regarding rural markets:i. Dispersed population and tradeii. Inadequate power supplyiii. High visibility of product on rural shelvesiv. Poor communication of offers and schemesWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» D. iv

Discussion

40.	A women oriented self-employment programme of the government include:
A.	Mahila Coir Yojana
B.	Coir UdyamiYojana
C.	PradhanMantriFasalBimaYojana
D.	None of the above
Answer» B. Coir UdyamiYojana

Discussion

41.	One of the main objective of the MGNREGA is
A.	Enhance livelihood security in rural areas
B.	Population stabilization, gender & demographic balance
C.	Bridge gender and social disparities in elementary education
D.	None of the above
Answer» B. Population stabilization, gender & demographic balance

Discussion

42.	One of the main objective of the National Crop Insurance Scheme is
A.	Enhance the farm-level economy
B.	Provide financial support to the farmers in the event of natural calamities
C.	Development of irrigation facilities
D.	None of the above
Answer» C. Development of irrigation facilities

Discussion

43.	Redistribution Stockists are responsible for supplying stocks to:
A.	Rural retailers
B.	Urban retailers
C.	Both rural and urban retailers
D.	Carrying and Forwarding Agents
Answer» D. Carrying and Forwarding Agents

Discussion

44.	PradhanMantri Jan DhanYojana aims to provide:
A.	universal access to banking facilities
B.	housing facilities to the rural areas of India
C.	minimum of 100 days employment to rural workers
D.	None of the above
Answer» B. housing facilities to the rural areas of India

Discussion

45.	How many days of guaranteed employment will be given in a financial year under MGNREGA?
A.	No limit
B.	200 days
C.	365 days
D.	100 days
Answer» E.

Discussion

46.	A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:
A.	Scheme of Fund for Regeneration of Traditional Industries (SFURTI)
B.	A Scheme for Promoting Innovation, Industry and Entrepreneurship (ASPIRE)
C.	DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)
D.	Coir UdyamiYojana
Answer» D. Coir UdyamiYojana

Discussion

47.	What is the Primary Objective of PMGSY?
A.	To connect with unconnected habitations
B.	To connect Villages with Towns
C.	To connect Village roads with State highways
D.	To connect district roads with National highways
Answer» B. To connect Villages with Towns

Discussion

48.	A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is:
A.	SFURTI
B.	ASPIRE
C.	PMEGP
D.	None of the above
Answer» C. PMEGP

Discussion

49.	A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is:
A.	PMEGP
B.	PMGSY
C.	ASPIRE
D.	MGNREGA
Answer» C. ASPIRE

Discussion

50.	A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability:
A.	SFURTI
B.	ASPIRE
C.	PMEGP
D.	DDUGKY
Answer» B. ASPIRE

Discussion

Explore topic-wise MCQs in Bachelor of Commerce (B Com).

Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members

NABARD was set up by an act of Parliament in 1982

The pricing of agriculturalproduce depends on factors like:

Which of the following is the quality certification mark for agricultural produce?

Which organisation deals with training, research, consultancy and education in Agricultural Marketing under the Department of Agriculture, Co-operation and Farmers Welfare (DAC&FW):

Directorate of Marketing and Inspection (DMI) is an attached Office of which among the following ministries?

PradhanMantriGraminAwaasYojana is a programme under the Government of India to provide:

__________________ helps in establishing forward and backward linkages in supply chain management for farmers.

The transportation function adds____________ utility to products..

This department was set up to implement the agricultural marketing policies and programmes:

Storing milk creates?

As per the Essential Commodities Act, fertilizers should be made available to the farmers within a range of:

Agricultural produce marketing is a link between:

Which marketing function adds possession utility to a product

Food Cooperation of India was established in the year:

A peanut butter processing plant is adding __________ utility when producing peanut butter.

Processing wheat into flour and bread adds ____________ utility to the product.

Pepsi Co. buying potatoes from farmers results in:

India has ________ agro climatic zones.

Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:

Wholesalers perform several functions except:

Crop insurance is a means of protecting the agriculturist against financial losses due to uncertainties that may arise from:

Small farmers typically own land measuring

Many rural purchase require

Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:

Rural consumers being conservative in their outlook

Rural lifestyle changes with village size due to variation in

Language, dress, food habits and location are affected by

Rural consumers are increasingly known to be

Joint family translates to

Overall manner in which a person lives and spends time and money is known as

Rural marketing problem is essentially a

Which of the following is an activity of physical distribution?

A system where essential commodities are distributed through a network of fair price shops:

Distribution that involves no intermediaries to make products available to final buyers is classified as

Wholesalers perform several functions except

Consider the following statements regarding rural markets:i. Small number of small marketsii. Poor availability of suitable dealersiii. Low density of shops per village and high variation in their concentrationiv. Inadequate bank and credit facilities to rural retailersWhich statement is incorrect?

e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:

Consider the following statements regarding rural markets:i. Dispersed population and tradeii. Inadequate power supplyiii. High visibility of product on rural shelvesiv. Poor communication of offers and schemesWhich statement is incorrect?

A women oriented self-employment programme of the government include:

One of the main objective of the MGNREGA is

One of the main objective of the National Crop Insurance Scheme is

Redistribution Stockists are responsible for supplying stocks to:

PradhanMantri Jan DhanYojana aims to provide:

How many days of guaranteed employment will be given in a financial year under MGNREGA?

A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:

What is the Primary Objective of PMGSY?

A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is:

A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is:

A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability: