The identification of rural areas as defined by the Census is:

a population density of over 400 per sq. km.

at least 75 per cent of male working population engaged in agricultural activities

a population density of over 400 per sq. km.

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

Pradhanmantri Gram SinchaiYojana

Contract farming entails

planting contractor s crop on farmer s land

contractor providing superior seeds

credit for farmer at lower interest rates

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

agriculture, food processing and transportation

agriculture, food processing and inspection

agriculture, food processing and co-operation

Value for money products means:

low-priced products with low unit packaging

no-frills functional products at a low cost

What is the role Haats in villages?

Contact point for durable goods only

A political platform for politicians

A place for cultural programmes

An opportunity for buying daily necessities

An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management:

CCS National Institute of Agricultural Marketing (NIAM)

Small Farmers Agribusiness Consortium (SFAC)

CCS National Institute of Agricultural Marketing (NIAM)

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

the number of sales force required

the number of products to launch

the design of its distribution network

the number of sales force required

The urban marketing strategy that does not work in rural markets is

customer-pull through promotion

Geographic segmentation is about:

Understanding the benefit the product has to offer.

Dividing consumer groups based on lifestyles.

Dividing markets based on location.

Understanding the benefit the product has to offer.

Dividing consumer groups based on social status.

Lifestyle segmentation is about:

Dividing the market into distinct groups of buyers

Understanding how people live and developing products/services that match that way of life.

Dividing the market into distinct groups of buyers

Understanding what consumers like or dislike about their life.

Developing stylish products for that segment.

Psychographic segmentation is based on:

The quantitative side of consumer demographic analysis.

The quantitative side of consumer geographic analysis.

Individuals' residential patterns and life-cycle preferences.

Grouping people according to their psychological characteristics, values, and

The federal government subsidizes the cost of insurance that covers the loss of revenue to a farmer as a result of:

higher costs for distributing and marketing a product.

damage to a crop due to a severe drought.

higher costs for distributing and marketing a product.

a drop in prices due to oversupply of a commodity.

lower prices due to competition with foreign producers.

Which of the following pairs is not matched correctly:

Evergreen revolution - Overall Production of Agriculture

Which of the following is not matched correctly:

Possession utility purchasing potatoes

Form utility turning wheat into flour

Place utility oranges at local retail shop

Time utility availing public transport

Possession utility purchasing potatoes

193 + Mcqs in Agricultural and Rural Marketing in Bachelor of Commerce (B Com) Page 4 McqOptions

151.	The identification of rural areas as defined by the Census is:
A.	a minimum population of 2,000
B.	at least 75 per cent of male working population engaged in agricultural activities
C.	a population density of over 400 per sq. km.
D.	where a municipality exists
Answer» C. a population density of over 400 per sq. km.

Discussion

152.	Agriculture sector contributes about _____________ in the total GDP.
A.	10
B.	17
C.	25
D.	40
Answer» C. 25

Discussion

153.	_________________ help the company to promote, sell, and distribute its goods to final buyers.
A.	Marketing intermediaries
B.	Competitor networks
C.	Suppliers
D.	Service representatives
Answer» B. Competitor networks

Discussion

154.	The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:
A.	Pradhanmantri Gram SinchaiYojana
B.	ParamparagatKrishiVikasYojana
C.	PradhanMantriFasalBimaYojana
D.	None of the above
Answer» B. ParamparagatKrishiVikasYojana

Discussion

155.	Overall efficiency in rural marketing is required to pass on benefits to:
A.	retailers
B.	wholesalers
C.	consumers
D.	marketers
Answer» D. marketers

Discussion

156.	Contract farming entails
A.	planting contractor s crop on farmer s land
B.	contractor providing superior seeds
C.	credit for farmer at lower interest rates
D.	all of the above
Answer» E.

Discussion

157.	The major factor differentiating the rural and urban markets is:
A.	Price sensitiveness
B.	Lifestyle
C.	Income stream
D.	All of the above
Answer» E.

Discussion

158.	The following service area has great potential in rural markets:
A.	Agricultural consultancy
B.	Event managements
C.	Telecom services
D.	All of the above
Answer» E.

Discussion

159.	In which type of market would a rural consumer usually buy products like cloth or cosmetics?
A.	shandies
B.	feeder towns
C.	district headquarters
D.	city markets
Answer» B. feeder towns

Discussion

160.	The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:
A.	educational level
B.	consumption pattern
C.	road connectivity
D.	none of the above
Answer» C. road connectivity

Discussion

161.	The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are
A.	agriculture, food processing and transportation
B.	agriculture, food processing and inspection
C.	agriculture, food processing and co-operation
D.	none of the above
Answer» D. none of the above

Discussion

162.	In India, which institution takes care of the agriculture and rural development credit needs?
A.	IDBI
B.	NABARD
C.	RBI
D.	FCI
Answer» C. RBI

Discussion

163.	Value for money products means:
A.	low-priced products with low unit packaging
B.	no-frills functional products at a low cost
C.	large volume products
D.	high-priced products
Answer» C. large volume products

Discussion

164.	What is the role Haats in villages?
A.	Contact point for durable goods only
B.	A political platform for politicians
C.	A place for cultural programmes
D.	An opportunity for buying daily necessities
Answer» E.

Discussion

165.	Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.
A.	time, place and form
B.	place, possession and form
C.	time, place and possession
D.	place, need and distribution
Answer» D. place, need and distribution

Discussion

166.	Consumer product channels tend to be ______ industrial product channels.
A.	longer than
B.	identical to
C.	shorter than
D.	the same length as
Answer» B. identical to

Discussion

167.	Rural retailers practise
A.	Social marketing
B.	Relationship marketing
C.	Scarcity marketing
D.	Cause marketing
Answer» C. Scarcity marketing

Discussion

168.	Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:
A.	TATA Kisan Kendra
B.	E-Choupal
C.	HariyaliKisaanBaazaar (HKB)
D.	Contract farming
Answer» B. E-Choupal

Discussion

169.	The benefits of marketing channels are
A.	Cost saving
B.	Time saving
C.	Financial support given
D.	All of above
Answer» E.

Discussion

170.	A company s channel decisions directly affect every _____________.
A.	Marketing decision
B.	Competitors action
C.	Channel member
D.	customers choices
Answer» B. Competitors action

Discussion

171.	An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management:
A.	Small Farmers Agribusiness Consortium (SFAC)
B.	CCS National Institute of Agricultural Marketing (NIAM)
C.	TATA Kisan Kendra
D.	E-Choupal
Answer» B. CCS National Institute of Agricultural Marketing (NIAM)

Discussion

172.	When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
A.	the number of products to launch
B.	the design of its distribution network
C.	the number of sales force required
D.	the pricing of products
Answer» C. the number of sales force required

Discussion

173.	Consider the following statements regarding retailers:i. Retailers provide credit to the consumersii. Retailers understands needs and buying habits of consumersiii. Retailers buy large carload lots and break the bulk into smaller unitsiv. Retailers make the products available to the ultimate consumersWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» D. iv

Discussion

174.	The urban marketing strategy that does not work in rural markets is
A.	deep and intensive retailing
B.	heavy advertisements
C.	customer-pull through promotion
D.	all of the above
Answer» E.

Discussion

175.	Consider the following statements about the characteristics of agricultural products:i. Products are perishable in natureii. Products are seasonaliii. Small size land holdingsiv. Regular supply of agricultural productsWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» E.

Discussion

176.	An initiative that has resulted in increase in rural woman entrepreneurs:
A.	PDS
B.	Youth Entrepreneurship Model
C.	Self Help Groups
D.	Cooperative Societies
Answer» D. Cooperative Societies

Discussion

177.	Readiness stage and attitude towards product are major segmentation variable in which category?
A.	Geographic
B.	Behavioural
C.	Demographic
D.	Psychographic
Answer» C. Demographic

Discussion

178.	Agro-products includes all of the following except
A.	Milk powder
B.	Fruits
C.	Vegetables
D.	Corn flakes
Answer» B. Fruits

Discussion

179.	Geographic segmentation is about:
A.	Dividing consumer groups based on lifestyles.
B.	Dividing markets based on location.
C.	Understanding the benefit the product has to offer.
D.	Dividing consumer groups based on social status.
Answer» C. Understanding the benefit the product has to offer.

Discussion

180.	Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:
A.	Public relations
B.	Management consultancy
C.	Agricultural consultancy
D.	Operations consultancy
Answer» D. Operations consultancy

Discussion

181.	Lifestyle segmentation is about:
A.	Understanding how people live and developing products/services that match that way of life.
B.	Dividing the market into distinct groups of buyers
C.	Understanding what consumers like or dislike about their life.
D.	Developing stylish products for that segment.
Answer» B. Dividing the market into distinct groups of buyers

Discussion

182.	Psychographic segmentation is based on:
A.	The quantitative side of consumer demographic analysis.
B.	The quantitative side of consumer geographic analysis.
C.	Individuals' residential patterns and life-cycle preferences.
D.	Grouping people according to their psychological characteristics, values, and
Answer» E.

Discussion

183.	Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:
A.	small markets
B.	large markets
C.	villages
D.	none of the above
Answer» C. villages

Discussion

184.	A channel of distribution which uses a network of FPS (fair price shops) is called:
A.	Cooperative Societies
B.	Youth Entrepreneurship Model
C.	Public Distribution System
D.	Hub and Spokes Methods
Answer» D. Hub and Spokes Methods

Discussion

185.	Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?
A.	SHG Model
B.	Hub and Spokes Method
C.	Public Distribution System
D.	Mobile traders
Answer» C. Public Distribution System

Discussion

186.	Cooperative Societies are utilised the most for the distribution of:
A.	Durable goods
B.	FMCG
C.	Fertilizers
D.	Farm tools
Answer» D. Farm tools

Discussion

187.	A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:
A.	KisanSeva Kendra
B.	e-Choupal
C.	Nature s Basket
D.	Food Bazar
Answer» B. e-Choupal

Discussion

188.	Consider the following statements regarding efficient Agricultural marketing:i. It leads to optimization of resource useii. It leads to growth of agro-based industriesiii. It leads to increase in urban migrationiv. It leads to widening of marketsWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» D. iv

Discussion

189.	________________launched GaonChalo , a rural distribution initiative where villagers were roped in to sell products to other people in the village.
A.	Dabur
B.	HUL
C.	P&G
D.	Tata Tea
Answer» E.

Discussion

190.	The federal government subsidizes the cost of insurance that covers the loss of revenue to a farmer as a result of:
A.	damage to a crop due to a severe drought.
B.	higher costs for distributing and marketing a product.
C.	a drop in prices due to oversupply of a commodity.
D.	lower prices due to competition with foreign producers.
Answer» B. higher costs for distributing and marketing a product.

Discussion

191.	The characteristic features of Indian Agriculture are:i. Labour surplus economyii. Structural unemploymentiii. Large size of land holdingiv. Traditional technology of productionWhich statements are correct?
A.	i& ii
B.	ii & iii
C.	i& iv
D.	iii & iv
Answer» D. iii & iv

Discussion

192.	Which of the following pairs is not matched correctly:
A.	Evergreen revolution - Overall Production of Agriculture
B.	Blue Revolution Fish
C.	Yellow revolution Oilseeds
D.	Round revolution - Tomato
Answer» E.

Discussion

193.	Which of the following is not matched correctly:
A.	Form utility turning wheat into flour
B.	Place utility oranges at local retail shop
C.	Time utility availing public transport
D.	Possession utility purchasing potatoes
Answer» D. Possession utility purchasing potatoes

Discussion

Explore topic-wise MCQs in Bachelor of Commerce (B Com).

The identification of rural areas as defined by the Census is:

Agriculture sector contributes about _____________ in the total GDP.

_________________ help the company to promote, sell, and distribute its goods to final buyers.

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

Overall efficiency in rural marketing is required to pass on benefits to:

Contract farming entails

The major factor differentiating the rural and urban markets is:

The following service area has great potential in rural markets:

In which type of market would a rural consumer usually buy products like cloth or cosmetics?

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

In India, which institution takes care of the agriculture and rural development credit needs?

Value for money products means:

What is the role Haats in villages?

Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.

Consumer product channels tend to be ______ industrial product channels.

Rural retailers practise

Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

The benefits of marketing channels are

A company s channel decisions directly affect every _____________.

An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management:

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

The urban marketing strategy that does not work in rural markets is

Consider the following statements about the characteristics of agricultural products:i. Products are perishable in natureii. Products are seasonaliii. Small size land holdingsiv. Regular supply of agricultural productsWhich statement is incorrect?

An initiative that has resulted in increase in rural woman entrepreneurs:

Readiness stage and attitude towards product are major segmentation variable in which category?

Agro-products includes all of the following except

Geographic segmentation is about:

Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:

Lifestyle segmentation is about:

Psychographic segmentation is based on:

Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:

A channel of distribution which uses a network of FPS (fair price shops) is called:

Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?

Cooperative Societies are utilised the most for the distribution of:

A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:

Consider the following statements regarding efficient Agricultural marketing:i. It leads to optimization of resource useii. It leads to growth of agro-based industriesiii. It leads to increase in urban migrationiv. It leads to widening of marketsWhich statement is incorrect?

________________launched GaonChalo , a rural distribution initiative where villagers were roped in to sell products to other people in the village.

The federal government subsidizes the cost of insurance that covers the loss of revenue to a farmer as a result of:

The characteristic features of Indian Agriculture are:i. Labour surplus economyii. Structural unemploymentiii. Large size of land holdingiv. Traditional technology of productionWhich statements are correct?

Which of the following pairs is not matched correctly:

Which of the following is not matched correctly: