The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

design marketing strategy and tactics to reinforce the firm's image.

identify the specific members of each segment to be able to contact each of them directly.

determine the level of resources that must be committed to each segment.

evaluate the market potential within each segment.

design marketing strategy and tactics to reinforce the firm's image.

The family life cycle:

provides insights into the relationships among age, occupation, income, and housing.

is a way to apply psychographic segmentation.

refers to the process of family formation and dissolution.

provides insights into the relationships among age, occupation, income, and housing.

is composed of the 11 stages of personal growth from infancy to retirement.

Under the agricultural marketing system, the input sub-system includes:

Input manufacturers and distributors, related

The biggest challenge in reaching rural markets is

physical distribution of products

pricing products for rural consumers

hesitation of rural consumers to accept new products

The major segmentation variables for rural markets refers to which of the following?

Geographic, density, psychographic, behavioural

Gender, demographic, psychographic, lifestyle

Geographic, demographic, psychographic, behavioural

set of consumers in rural areas

Rural is a distinct type of market and

requires the same marketing strategies as urban markets

is similar to the urban markets

is not just a poor extension of the urban areas

requires the same marketing strategies as urban markets

While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:

agriculture, fishing and forestry

Rural marketing means:

Movement of goods from urban to rural

Movement of goods from rural to urban

Exchange between rural and urban

Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,

purchasing power of rural people

decision making of rural people

According to studies, the following trends are seen in rural markets

acceptability among consumers have grown

availability of products have increased

infrastructural development have risen

The Census of India defines rural as any habitation

where at least 55% of the male working population is engaged in agriculture

where at least 65% of the male working population is engaged in agriculture

where at least 75% of the male working population is engaged in agriculture

193 + Mcqs in Agricultural and Rural Marketing in Bachelor of Commerce (B Com) Page 3 McqOptions

101.	The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
A.	identify the specific members of each segment to be able to contact each of them directly.
B.	determine the level of resources that must be committed to each segment.
C.	evaluate the market potential within each segment.
D.	design marketing strategy and tactics to reinforce the firm's image.
Answer» D. design marketing strategy and tactics to reinforce the firm's image.

Discussion

102.	The family life cycle:
A.	is a way to apply psychographic segmentation.
B.	refers to the process of family formation and dissolution.
C.	provides insights into the relationships among age, occupation, income, and housing.
D.	is composed of the 11 stages of personal growth from infancy to retirement.
Answer» C. provides insights into the relationships among age, occupation, income, and housing.

Discussion

103.	Under the agricultural marketing system, the input sub-system includes:
A.	Input manufacturers and distributors, related
B.	Importers
C.	Exporters
D.	All of the above
Answer» E.

Discussion

104.	The biggest challenge in reaching rural markets is
A.	physical distribution of products
B.	educating the rural consumers
C.	pricing products for rural consumers
D.	hesitation of rural consumers to accept new products
Answer» B. educating the rural consumers

Discussion

105.	Which of the following is part of the demographic segmentation for consumer markets?
A.	Age
B.	Social grade
C.	Lifestyle
D.	Personality
Answer» B. Social grade

Discussion

106.	The major segmentation variables for rural markets refers to which of the following?
A.	Geographic, density, psychographic, behavioural
B.	Gender, demographic, psychographic, lifestyle
C.	Geographic, demographic, psychographic, behavioural
D.	None of the above
Answer» D. None of the above

Discussion

107.	To be useful, market segments must be:
A.	Measurable and Accessible
B.	Substantial and Differentiable
C.	Actionable
D.	All of the above
Answer» E.

Discussion

108.	All of the following would be ways to segment within the category of behavioural variable segmentation except:
A.	occasions.
B.	user status.
C.	loyalty status.
D.	lifestyle.
Answer» E.

Discussion

109.	Juice in the morning is an attempt to segment according to which of the following?
A.	gender segmentation
B.	psychographic segmentation
C.	benefit segmentation
D.	occasion segmentation
Answer» E.

Discussion

110.	Which of the following is not an agricultural input:
A.	Seed
B.	Tractor
C.	Pesticides
D.	None of the above
Answer» E.

Discussion

111.	When companies market products on the basis of what the product s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:
A.	occasion segmentation.
B.	benefit segmentation.
C.	user status segmentation.
D.	usage rate segmentation.
Answer» C. user status segmentation.

Discussion

112.	Lifestyle is an example of which type of segmentation variable?
A.	psychographics
B.	demographics
C.	usage
D.	behavioural
Answer» B. demographics

Discussion

113.	Consider the following statements:i. A rural customer does not care about brandsii. Rural literacy has now improvediii. Many lifestyle changes have been witnessed in rural areasiv. Decision is no longer centralized in the male head of a rural familyWhich state is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» B. ii

Discussion

114.	Consider the following statements regarding wholesalers:i. Wholesalers do not grant credit to its cusomersii. Wholesalers absorb some risk by taking titleiii. Wholesalers supply information to suppliers and customersiv. Wholesalers can often provide quicker delivery to buyersWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» B. ii

Discussion

115.	Loyalty status is an example of which type of segmentation variable?
A.	psychographics
B.	demographics
C.	usage
D.	behavioural
Answer» E.

Discussion

116.	Which of the following is not a typical distribution channel member?
A.	resellers
B.	consumers
C.	intermediaries
D.	government agencies
Answer» E.

Discussion

117.	Which of the following is not a key function that intermediaries play in reaching the consumers?
A.	promotion
B.	information
C.	financing
D.	negotiation
Answer» E.

Discussion

118.	Promotion in the rural context has to be:
A.	recreational
B.	educational
C.	endorsed by celebrities
D.	precise
Answer» C. endorsed by celebrities

Discussion

119.	The unpredictable income makes the rural consumer highly conservative and
A.	value-conscious
B.	open-minded
C.	adaptable
D.	inexperienced
Answer» B. open-minded

Discussion

120.	Which entity does not belong in the product marketing sub-system?
A.	Farmers
B.	Village/primary traders
C.	Input manufacturers
D.	Retailers.
Answer» D. Retailers.

Discussion

121.	Rural market is
A.	shandies or haats
B.	weekly markets
C.	village retail stores
D.	set of consumers in rural areas
Answer» E.

Discussion

122.	The products which have attained the maturity stage in urban market are in __________ stage in rural market
A.	introduction
B.	growth
C.	maturity
D.	decline
Answer» C. maturity

Discussion

123.	The following factors provide opportunities for marketers and favour the growth of rural marketing:i. Improved Rural Infrastructureii. Improved Literacy Rateiii. Agriculture Prosperityiv. High cost per contactWhich statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» E.

Discussion

124.	The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
A.	logistics
B.	understanding
C.	labour
D.	acceptability
Answer» B. understanding

Discussion

125.	Rural is a distinct type of market and
A.	is similar to the urban markets
B.	is not just a poor extension of the urban areas
C.	requires the same marketing strategies as urban markets
D.	none of the above
Answer» C. requires the same marketing strategies as urban markets

Discussion

126.	For fast moving consumer goods, rural consumption accounts for __________ share than urban.
A.	smaller
B.	larger
C.	same
D.	none of the above
Answer» C. same

Discussion

127.	While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:
A.	manufacturing
B.	service
C.	agriculture
D.	agriculture, fishing and forestry
Answer» E.

Discussion

128.	Marketing to urban and rural markets may differ in all of the following ways except which?
A.	Accessibility
B.	Content of message
C.	Media reach and habits
D.	Price combined with utility
Answer» E.

Discussion

129.	Rural consumers may respond better to promotion that is
A.	Flashy
B.	Aggressive
C.	Personal
D.	Repetitive
Answer» D. Repetitive

Discussion

130.	Rural consumers tend to favour no-frills functional products over
A.	brand loyalty
B.	small unit packaging
C.	value for money
D.	aggressive sales
Answer» E.

Discussion

131.	In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:
A.	2022
B.	2030
C.	2035
D.	2040
Answer» C. 2035

Discussion

132.	Rural marketing means:
A.	Movement of goods from urban to rural
B.	Movement of goods from rural to urban
C.	Exchange between rural and urban
D.	Exchange between rural areas
Answer» D. Exchange between rural areas

Discussion

133.	An intermediary who helps the ultimate rural consumer in identification and selection of brands:
A.	CFA
B.	Redistribution stockists
C.	Wholesaler
D.	Retailer
Answer» E.

Discussion

134.	Rural literacy level that was 25% before independence has now improved to:
A.	55%
B.	60%
C.	64%
D.	70%
Answer» D. 70%

Discussion

135.	What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?
A.	resellers
B.	traders
C.	agents
D.	stockists
Answer» D. stockists

Discussion

136.	Commercialization of agriculture implies:
A.	Cultivation of timbers
B.	Plantation
C.	Production of crops for sale
D.	Production of foodgrains
Answer» D. Production of foodgrains

Discussion

137.	A rural marketer needs to understand:
A.	where rural consumers buy
B.	what retail behaviour is
C.	stocking pattern of retailers
D.	all of the above
Answer» E.

Discussion

138.	To increase awareness of products and services among rural consumers, there needs to be an increase in
A.	rural infrastructure
B.	penetration of mass media
C.	agricultural research
D.	population mobility
Answer» C. agricultural research

Discussion

139.	In many products, rural consumption now accounts for a larger share then urban, especially for:
A.	Washing soaps
B.	Washing machines
C.	Microwave
D.	Refrigerator
Answer» B. Washing machines

Discussion

140.	Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
A.	purchasing power of rural people
B.	education of rural people
C.	connectivity of rural people
D.	decision making of rural people
Answer» B. education of rural people

Discussion

141.	According to studies, the following trends are seen in rural markets
A.	acceptability among consumers have grown
B.	availability of products have increased
C.	infrastructural development have risen
D.	all of the above
Answer» E.

Discussion

142.	Rural markets are:
A.	concentrated
B.	homogeneous
C.	scattered
D.	none of the above
Answer» D. none of the above

Discussion

143.	______________ developments in agriculture results in overall rural development
A.	Cultural
B.	Social
C.	Technological
D.	Political
Answer» D. Political

Discussion

144.	In India, most of the population resides in
A.	Cities
B.	Towns
C.	Urban areas
D.	Villages
Answer» E.

Discussion

145.	The unpredictable income makes the rural consumer
A.	decisive
B.	highly conservative
C.	open to change
D.	impulsive
Answer» C. open to change

Discussion

146.	Large number of villages remain untapped as
A.	they have low education level
B.	they are not aware of products
C.	it is economically not viable
D.	none of the above
Answer» D. none of the above

Discussion

147.	Low population density of villages leads to
A.	escalating inventory holding
B.	low inventory holding
C.	less number of retailers
D.	lower number of intermediaries
Answer» B. low inventory holding

Discussion

148.	Intermediaries play an important role in matching:
A.	dealer with customer
B.	supply and demand
C.	product to region
D.	information and promotion
Answer» C. product to region

Discussion

149.	Which product feature can be used to attract rural consumers?
A.	functionality
B.	high-tech
C.	appearance
D.	size
Answer» B. high-tech

Discussion

150.	The Census of India defines rural as any habitation
A.	where at least 55% of the male working population is engaged in agriculture
B.	where at least 65% of the male working population is engaged in agriculture
C.	where at least 75% of the male working population is engaged in agriculture
D.	none of the above
Answer» D. none of the above

Discussion

Explore topic-wise MCQs in Bachelor of Commerce (B Com).

The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

The family life cycle:

Under the agricultural marketing system, the input sub-system includes:

The biggest challenge in reaching rural markets is

Which of the following is part of the demographic segmentation for consumer markets?

The major segmentation variables for rural markets refers to which of the following?

To be useful, market segments must be:

All of the following would be ways to segment within the category of behavioural variable segmentation except:

Juice in the morning is an attempt to segment according to which of the following?

Which of the following is not an agricultural input:

When companies market products on the basis of what the product s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

Lifestyle is an example of which type of segmentation variable?

Consider the following statements:i. A rural customer does not care about brandsii. Rural literacy has now improvediii. Many lifestyle changes have been witnessed in rural areasiv. Decision is no longer centralized in the male head of a rural familyWhich state is incorrect?

Loyalty status is an example of which type of segmentation variable?

Which of the following is not a typical distribution channel member?

Which of the following is not a key function that intermediaries play in reaching the consumers?

Promotion in the rural context has to be:

The unpredictable income makes the rural consumer highly conservative and

Which entity does not belong in the product marketing sub-system?

Rural market is

The products which have attained the maturity stage in urban market are in __________ stage in rural market

The following factors provide opportunities for marketers and favour the growth of rural marketing:i. Improved Rural Infrastructureii. Improved Literacy Rateiii. Agriculture Prosperityiv. High cost per contactWhich statement is incorrect?

The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.

Rural is a distinct type of market and

For fast moving consumer goods, rural consumption accounts for __________ share than urban.

While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:

Marketing to urban and rural markets may differ in all of the following ways except which?

Rural consumers may respond better to promotion that is

Rural consumers tend to favour no-frills functional products over

In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:

Rural marketing means:

An intermediary who helps the ultimate rural consumer in identification and selection of brands:

Rural literacy level that was 25% before independence has now improved to:

What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?

Commercialization of agriculture implies:

A rural marketer needs to understand:

To increase awareness of products and services among rural consumers, there needs to be an increase in

In many products, rural consumption now accounts for a larger share then urban, especially for:

Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,

According to studies, the following trends are seen in rural markets

Rural markets are:

______________ developments in agriculture results in overall rural development

In India, most of the population resides in

The unpredictable income makes the rural consumer

Large number of villages remain untapped as

Low population density of villages leads to

Intermediaries play an important role in matching:

Which product feature can be used to attract rural consumers?

The Census of India defines rural as any habitation