MCQOPTIONS
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MCQOPTIONS
This section includes 193 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Commerce (B Com) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The Market Promotion & Development Scheme(MPDA) was launched under |
| A. | KVIC |
| B. | Coir Board |
| C. | National Small Industries Corporation Limited (NSIC) |
| D. | National Institute for micro, Small and Medium Enterprises (NIMSME) |
| Answer» B. Coir Board | |
| 52. |
An online trading platform for agricultural commodities in India: |
| A. | eNAM |
| B. | GPay |
| C. | BHIM |
| D. | PayPal |
| Answer» B. GPay | |
| 53. |
A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency: |
| A. | PradhanMantriFasalBimaYojana |
| B. | PradhanMantri Gram SadakYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | PradhanMantriKrishiSinchayeeYojana |
| Answer» E. | |
| 54. |
Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ? |
| A. | To achieve convergence of investment in irrigation at the field level. |
| B. | To expand cultivable area under irrigation |
| C. | To improve on-farm water use efficiency to reduce wastage of water. |
| D. | To protect farmers against crop failure due to natural calamities. |
| Answer» E. | |
| 55. |
A scheme that encourage farmers to adopt innovative and modern agricultural practices: |
| A. | PradhanMantriFasalBimaYojana |
| B. | PradhanMantri Gram SadakYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | PradhanMantriKrishiSinchayeeYojana |
| Answer» B. PradhanMantri Gram SadakYojana | |
| 56. |
Financial literacy is an integral part of which Mission? |
| A. | PradhanMantri Jan DhanYojana |
| B. | National Rural Health Mission |
| C. | Sarva Shiksha Abhiyan |
| D. | Swachh Bharat Abhiyan |
| Answer» B. National Rural Health Mission | |
| 57. |
Which basis is used for geographic segmentation of rural areas? |
| A. | density |
| B. | land ownership |
| C. | place of purchase |
| D. | lifestyle |
| Answer» B. land ownership | |
| 58. |
Demographic segmentation in rural marketing is done on the basis of |
| A. | Social class |
| B. | Lifestyle |
| C. | Land ownership |
| D. | Occasion |
| Answer» D. Occasion | |
| 59. |
Which of the following is not an example of a behavioural variable in rural market segmentation? |
| A. | Product usage. |
| B. | Media usage. |
| C. | Purchase occasion. |
| D. | Personality. |
| Answer» E. | |
| 60. |
Segmentation of a market requires the markets to be: |
| A. | in urban areas only |
| B. | in rural areas only |
| C. | accessible |
| D. | scattered |
| Answer» D. scattered | |
| 61. |
For effective market segmentation, the market must be |
| A. | Heterogeneous |
| B. | Measurable |
| C. | Isolated |
| D. | None of the above |
| Answer» C. Isolated | |
| 62. |
The pattern of income generation in rural areas based on agriculture is |
| A. | seasonal |
| B. | reliable |
| C. | fixed |
| D. | regular |
| Answer» B. reliable | |
| 63. |
One of the various transformations the rural markets are witnessing in the changingmarketing scenario: |
| A. | Rising mass media |
| B. | Improved literacy |
| C. | Improved marketing efforts |
| D. | All of the above |
| Answer» E. | |
| 64. |
The Government of Indiaunder its ambitious project called Digital Village aims to |
| A. | enable healthcare service in every village |
| B. | provide internet connectivity for mass use |
| C. | provide telecommunication services in every village |
| D. | provide fertilizers to all farmers |
| Answer» C. provide telecommunication services in every village | |
| 65. |
Emerging trend in rural marketing include |
| A. | Internet marketing |
| B. | Retailing |
| C. | Wholesaling |
| D. | None of the above |
| Answer» B. Retailing | |
| 66. |
Joint distribution by non-competing companies to rural areas is practices to: |
| A. | save time in reaching the villages |
| B. | share cost of distribution |
| C. | establish direct contact with customers |
| D. | none of the above |
| Answer» C. establish direct contact with customers | |
| 67. |
One of the 4 As of rural marketing is: |
| A. | Accommodate |
| B. | Accelerate |
| C. | Availability |
| D. | Accountability |
| Answer» D. Accountability | |
| 68. |
Which of the following is not included under Bharat Nirman? |
| A. | Irrigation |
| B. | Rural roads |
| C. | Rural telecommunication |
| D. | Education |
| Answer» E. | |
| 69. |
Rural markets remain untapped because of three Ds Distance, Diversity and ___________________. |
| A. | Density |
| B. | Dispersion |
| C. | Dissemination |
| D. | None of the above |
| Answer» C. Dissemination | |
| 70. |
The manufacturer has to ensure price compliance in rural markets either |
| A. | through promotional campaigns |
| B. | by ensuring the availability of products |
| C. | by timely distribution |
| D. | all of the above |
| Answer» E. | |
| 71. |
Haats and melas form an integral part of the rural consumer's ...................... patterns. |
| A. | working |
| B. | shopping |
| C. | daily |
| D. | none of the above |
| Answer» C. daily | |
| 72. |
Self Help Groups bank linkage programme was first launched by |
| A. | SBI |
| B. | RBI |
| C. | NABARD |
| D. | IDBI |
| Answer» D. IDBI | |
| 73. |
______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc |
| A. | Melas |
| B. | Haats |
| C. | Dashavtars |
| D. | none of the above |
| Answer» B. Haats | |
| 74. |
Making small unit packages of products is only one of the options for the rural market and it should be |
| A. | generalised across all product categories |
| B. | generalised across product categories with caution |
| C. | generalised only for fast moving consumer goods |
| D. | none of the above |
| Answer» C. generalised only for fast moving consumer goods | |
| 75. |
For the rural market, the _______________ of the product should be enhanced instead of appearance. |
| A. | description |
| B. | promotion |
| C. | functional utility |
| D. | none of the above |
| Answer» D. none of the above | |
| 76. |
Instead of high-priced value-added products, the rural consumers prefer |
| A. | functional products |
| B. | low cost products |
| C. | small unit packaging |
| D. | all of the above |
| Answer» E. | |
| 77. |
Rural markets imply complex logistical challenges that show up as |
| A. | opportunity for retailing |
| B. | good prospect for wholesalers |
| C. | high distribution costs |
| D. | none of the above |
| Answer» D. none of the above | |
| 78. |
An important promotional strategy when marketing to rural consumers include: |
| A. | Thinking in local idiom |
| B. | Apply same standards as urban markets |
| C. | Apply global promotional strategies |
| D. | None of the above |
| Answer» B. Apply same standards as urban markets | |
| 79. |
An outlet that can be used to market products to the rural consumers include |
| A. | Agricultural Input Dealers |
| B. | Cooperative Societies |
| C. | Public Distribution System |
| D. | All of the above |
| Answer» E. | |
| 80. |
One of the main objective of the Digital India programme is |
| A. | Foster Innovation |
| B. | Universal access to mobile connectivity |
| C. | Provide access to public health services |
| D. | None of the above |
| Answer» C. Provide access to public health services | |
| 81. |
One of the main objective of the Make in India scheme is: |
| A. | Enhance skill development |
| B. | Provide broadband highways |
| C. | Provide housing facilities |
| D. | None of the above |
| Answer» B. Provide broadband highways | |
| 82. |
One of the main objective of Start Up India is |
| A. | Provide financial support to the farmers |
| B. | Enhance livelihood security in rural areas |
| C. | Build a strong ecosystem for promoting innovation |
| D. | None of the above |
| Answer» D. None of the above | |
| 83. |
The objective of National Food Security Mission is: |
| A. | Increase production through area expansion and productivity |
| B. | Improve the nutritional status of school-age children nationwide |
| C. | Prevent and control communicable and non-communicable diseases |
| D. | None of the above |
| Answer» B. Improve the nutritional status of school-age children nationwide | |
| 84. |
One of the main objective ofthe National Rural Health Mission is |
| A. | Provide nutritional support to children |
| B. | Decrease the infant mortality rate |
| C. | To make healthy relationships with worldwide nations |
| D. | None of the above |
| Answer» C. To make healthy relationships with worldwide nations | |
| 85. |
An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class. |
| A. | segmentation |
| B. | standardisation |
| C. | regulation |
| D. | none of the above |
| Answer» B. standardisation | |
| 86. |
The objective of Sarva Shiksha Abhiyan is |
| A. | Encourage poor children, belonging to disadvantaged sections, to attend school |
| B. | Provide quality elementary education with community involvement |
| C. | Provide nutritional support to children |
| D. | None of the above |
| Answer» C. Provide nutritional support to children | |
| 87. |
One of the basic cultural values in rural India is: 25 |
| A. | decision making is individualistic |
| B. | decision making is collective |
| C. | decision making is swift |
| D. | none of the above |
| Answer» C. decision making is swift | |
| 88. |
One of the main objective of Bharat Nirman is |
| A. | Provide housing facilities to the rural areas |
| B. | Improving the nutritional status of children |
| C. | e-governance |
| D. | None of the above |
| Answer» B. Improving the nutritional status of children | |
| 89. |
Status refers to |
| A. | the place given to the individual because of his or her position or achievements |
| B. | the behaviours expected of the individual as a member of the group |
| C. | both a&b |
| D. | none of the above |
| Answer» B. the behaviours expected of the individual as a member of the group | |
| 90. |
Which of the following factors influence the prices of agricultural commodities: |
| A. | Inadequate storage facility |
| B. | Uncertainty of supply |
| C. | Superfluous middlemen |
| D. | all of the above |
| Answer» E. | |
| 91. |
_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular. |
| A. | primary |
| B. | secondary |
| C. | tertiary |
| D. | none of the above |
| Answer» C. tertiary | |
| 92. |
Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers. |
| A. | occupation |
| B. | awareness |
| C. | cultural differences |
| D. | consumption |
| Answer» D. consumption | |
| 93. |
Agricultural technology is hard to adopt because: |
| A. | It has to be adopted to local conditions |
| B. | Rural people are hesitant to adopt it |
| C. | Farmers are afraid of failure |
| D. | All of the above |
| Answer» E. | |
| 94. |
Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________ |
| A. | the opinion of the community |
| B. | the size of the family |
| C. | the availability of durables |
| D. | the price of durables |
| Answer» C. the availability of durables | |
| 95. |
Why is market segmentation carried out? |
| A. | To break down large markets into smaller markets. |
| B. | Provides an opportunity to surpass competitors. |
| C. | By grouping together customers with similar needs, it provides a commercially viable method of serving these customers. |
| D. | Allows the achievement of greater market share |
| Answer» D. Allows the achievement of greater market share | |
| 96. |
Segmentation by benefits sought is a type of product-related segmentation: |
| A. | to determine the marketer's effectiveness in satisfying the consumer. |
| B. | used to create a psychographic profile of the benefit of having the product as a common alternative. |
| C. | as a post-consumption evaluation tool. |
| D. | that focuses on the attributes that people seek in a product. |
| Answer» E. | |
| 97. |
Before beginning the market segmentation process, a firm should: |
| A. | identify bases for segmenting markets. |
| B. | forecast total market potential. |
| C. | forecast market share. |
| D. | select target market segments. |
| Answer» B. forecast total market potential. | |
| 98. |
An example of a segmented market would be: |
| A. | Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'. |
| B. | high-income and low-income consumers being treated the same at departmental stores |
| C. | a garden nursery seeing residents of urban areas and rural areas as one market needing trees. |
| D. | Hyundai separating its potential customers into economy car buyers and luxury car buyers. |
| Answer» E. | |
| 99. |
A commonly used basis for segmenting consumer markets is: |
| A. | organizational size. |
| B. | demographics. |
| C. | product type. |
| D. | price. |
| Answer» C. product type. | |
| 100. |
To be effective, the process of market segmentation must meet which of the following basic requirements? |
| A. | The firm must avoid focusing on non-variables such as profitability and volume. |
| B. | The market segment must have measurable purchasing power and size. |
| C. | The company must expand beyond its marketing capabilities to capture growing markets. |
| D. | The market segment must reflect the population's changing attitudes and lifestyles |
| Answer» C. The company must expand beyond its marketing capabilities to capture growing markets. | |