Select an appropriate denition of Want 

a. Consumer Needs 

b. Needs backed by buying power

c. Needs directed to the product 

d. Basic human requirements

Original products, product improvements, product modications, and new brands that a rm develops through its own research and development eorts are called: 

a. Altered products 

b. Concept products

c. New products 

d. Supplemental products

Product is a bundle of utilities? Do you agree? Comment.

A television advertisement showing the safety features of the Volvo 240 DL would be best classied as which of the following? 

a. Defensive advertising 

b. Pioneer advertising 

c. Product advertising 

d. Societal marketing

Which one of the following is NOT the stage that customers go through in the process of adopting a new product? 

a. Awareness 

b. Interest 

c. Evaluation 

d. Culture

One reason that idea screening is a critical stage in the new-product development process is that: 

a. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents. 

b. International competition and markets demand that all ideas be culturally sensitive. 

c. Product-development costs rise greatly in later stages and the company only wants those products that can succeed. 

d. The Federal government carefully monitors each company’s idea screening process to make sure no national security matters are at stake.

………. emphasizes on the product & ……….. Emphasizes on the Customers needs & wants. 

a. Selling, Marketing 

b. Marketing, Selling 

c. Consumer, Customer 

d. Marketing, Customer 

Rajeev Kapoor is a chef in a new downtown restaurant. He has sent out press releases to the major local media and has invited food critics to dine in his restaurant. Rajeev is engaging in 

a. Public relations 

b. Personal selling 

c. Sales promotion 

d. Advertising

Distinguish between convenience product and shopping product.

Which of the following is NOT a part of marketing communication mix? 

a. Advertising 

b. Public relations 

c. Sales promotion 

d. Telemarketing