MCQOPTIONS
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| 1. |
Who formulated the SERVQUAL Scale? |
| A. | Zeithmal and Bitner |
| B. | Zeithmal and Berry |
| C. | Zeithmal, Parsuraman and Bitner |
| D. | Zeithmal, Parsuraman and Berry |
| Answer» D. Zeithmal, Parsuraman and Berry | |