MCQOPTIONS
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| 1. |
Which of the following statements pertaining to the SERVQUAL scale is correct? |
| A. | ERVQUAL compares perceptions to what customers would normally expect |
| B. | ERVQUAL is a 22-item scale |
| C. | ERVQUAL consists of four service quality dimensions |
| D. | ERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services |
| Answer» E. | |