MCQOPTIONS
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| 1. |
Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? |
| A. | Use of an undifferentiated one-size-fits-all marketing strategy |
| B. | Different pricing strategies for different groups |
| C. | Variations in product offerings to suit the wants of a particular group |
| D. | Study of ethnic buying habits to isolate market segments |
| Answer» B. Different pricing strategies for different groups | |