MCQOPTIONS
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| 1. |
The Zone of Tolerance concept assumes: |
| A. | That customers can tolerate a variation in the real experiences and still consider them acceptable. |
| B. | That customers do not have expectations of a service attribute on a single level. |
| C. | That customers' expectations exist on two levels. |
| D. | All the above are true |
| Answer» E. | |