MCQOPTIONS
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| 1. |
The Perceived Service Quality means that the perceived or experienced service is not consistentwith the expected service. This gap results in the following: Which one is NOT true? |
| A. | An increase in corporate costs |
| B. | Bad word of mouth |
| C. | A negative impact on corporate or local image |
| D. | Negatively confirmed quality |
| Answer» B. Bad word of mouth | |