In Arab countries like Saudi Arabia, charging interest on a loan is against the “Muslim law”. Therefore, banksoperating in these countries customize their product offering as per the local requirements. Which parameter ofassessing globalization level of a firm does this example explain?

• A. Responding to changes in environment
• B. Achieving desirable balance between globalization and customization
• C. Presence in strategic markets
• D. Consistency in quality and pricing of services