Importance should be given to the servicescape and equipment in the “service factory” as (choose the statement which is false)

• A. the servicescape provides tangible cues to customers regarding the quality of the service.
• B. the servicescape should be safe for customers who would be visiting the service factory.
• C. the servicescape and equipment are paid for by the customers.
• D. signage in the servicescape is important for customers to negotiate their way in the service