MCQOPTIONS
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| 1. |
_Bargaining power of customers is high if:$? |
| A. | Differentiation of competitors product is low |
| B. | Switching costs are low for substitute products |
| C. | The buyer has little information about the market |
| D. | The buyer requires a high quality product for own production |
| Answer» B. Switching costs are low for substitute products | |