A company producing biscuits implemented TQM philosophy. It collected feedback data for the age group 50 to 60 years and determined the number of people using the company s biscuits and how satisfied they were with the product. Where did the company go wrong in its analysis?

• A. Identified the wrong age group
• B. It must take into consideration a larger age group
• C. It should not determine the number of people using their product and their level of satisfaction
• D. There is no mistake in their TQM approach