Which of the following is perhaps the most important external source of new-product ideas?

trade magazines, shows, and seminars

The value is ___________.

Different of different geographies

The cost value includes ________.

Material cost, labor cost and overhead cost

A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.

maintain the product without change

Executives, manufacturing employees, and salespeople are all examples of ________.

internal sources for new-product ideas

core members of innovation management systems

external sources for new-product ideas

internal sources for new-product ideas

research and development team members

All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one?

Find out what successful new products have in common.

To learn lessons from new product failures.

Companies have to learn to understand their own consumers.

Do not overly rely on product innovation when you can succeed by copying others.

Product concepts are presented to consumers during concept testing in any of the following ways, except which one?

A word or picture description is presented to consumers.

A concrete and physical presentation of the concept will increase the reliability of the concept test.

Some companies are using virtual reality to test product concepts.

Companies are reluctant to use the Web to test product concepts.

All of the following are major external sources of new-product ideas, except which one?

Companies can conduct surveys or focus groups to learn about consumer needs and wants.

Competitors are a good source of new-product ideas.

Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.

Good ideas come from watching and listening to customers.

All of the following are accurate descriptions of new product ideas, except which one?

Customers must be careful not to rely too heavily on customer input when developing new products.

New product development starts with idea generation.

Some companies use brainstorming exercises that expand people's minds and generate new ideas around the client's problem.

At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window.

Customers must be careful not to rely too heavily on customer input when developing new products.

All of the following are major internal sources of new-product ideas, except which one?

Picking the brains of company executives, scientists, engineers and salespeople is a good way to generate ideas.

Intrapreneurial programs that encourage employees to think and develop new-product ideas is a good way to generate ideas.

Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.

Good ideas come from watching and listening to customers.

All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?

The simultaneous product development approach is also known as collaborative product development.

Company departments work closely together through cross-functional teams.

Companies assemble a team of people from various departments that stay with the new product from start to finish.

Companies often pass the new product from department to department in each stage of the process.

All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one?

The simultaneous team-based approach can be riskier and more costly than the slower, more orderly sequential approach.

New-product development teams in the simultaneous approach tend to stay with the new product from start to finish.

In the simultaneous approach, top management gives the product development team general strategic direction but no clear-cut product idea or work plan.

In order to get their new products to market more quickly, many companies are adopting a faster approach called sequential product development.

The simultaneous team-based approach can be riskier and more costly than the slower, more orderly sequential approach.

All of the following are accurate descriptions of test marketing, except which one?

Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.

Test marketing is the stage at which the product and marketing program are introduced into realistic market settings.

Test marketing by consumer-packaged goods firms has been increasing in recent years.

Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.

Companies often do not test market simple line extensions.

All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?

Superfast product development can be riskier and more costly than the slower, more orderly sequential approach.

This approach often creates increased organizational tension and confusion.

The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality.

Top management gives the product development team a clear-cut product idea or work plan.

All of the following statements accurately reflect the requisites of new-product success, except which one?

Thinking of a few good ideas, turning them into products, and finding customers for them.

A systematic approach for finding new ways to create value for target consumers, from generating and screening new-product ideas to creating and rolling out want-satisfying products to customers.

New-product success requires a total-company commitment.

At firms known for their new-product success, their culture does not encourage, support, and reward innovation.

All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?

Idea screening helps spot good ideas and drop poor ones as soon as possible.

Companies want to go ahead only with the product ideas that will turn into profitable products.

Many companies require their executives to write up new product ideas on a standard form that can be reviewed by a new-product committee.

Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager.

_____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Simultaneous product development

A company getting ready to launch a new product must make several decisions. However, the company must first decide on _____.

whether to launch the product in a single location

whether to launch the product in a region

whether to launch the product into full national or international distribution

timing of the new product introduction

In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____.

simultaneous product development

If a product concept passes the _____, it moves into _____.

concept development stage; product development

business analysis test; product development

concept development stage; product development

concept testing stage; product development

idea generation stage; product development

_____ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives.

Concept development and testing

_____ is the systematic search for new-product ideas.

Concept development and testing

Major sources of new product ideas include _____.

internal sources, using company R&D

creative approaches, using both "method and madness" approaches

watching and listening to customers

all of the above are sources of new product ideas

128 + Mcqs in Product Design and Value Engineering in Mechanical Engineering Page 2 McqOptions

51.	An attractive idea must be developed into a _____.
A.	product idea
B.	product concept
C.	product image
D.	test market
Answer» C. product image

52.	Which of the following is perhaps the most important external source of new-product ideas?
A.	engineers
B.	distributors and suppliers
C.	competitors
D.	customers
E.	trade magazines, shows, and seminars
Answer» E. trade magazines, shows, and seminars

53.	Maximum team size of Value analysis or Value Engineering?
A.	16
B.	30
C.	15
D.	6
Answer» E.

54.	Problem solving consists of _________.
A.	Identifying problem
B.	Thorough study of problem
C.	Creating alternatives
D.	All of the above
Answer» E.

55.	The value is ___________.
A.	Same for every one
B.	Different for different people
C.	Different of different geographies
D.	None
Answer» B. Different for different people

56.	The lowest overall cost of the product also known as _______.
A.	Cost value
B.	Worth
C.	Esteem value
D.	Use value
Answer» B. Worth

57.	What is the basic function of refrigeration system?
A.	Protect food
B.	Produce low temperature
C.	Cool content
D.	Freeze water
Answer» C. Cool content

58.	The cost value includes ________.
A.	Material cost
B.	Labor cost
C.	Material cost, labor cost and overhead cost
D.	None
Answer» D. None

59.	Who will nominate Value Engineering TEAM?
A.	Management
B.	Design
C.	Marketing
D.	None of the above
Answer» B. Design

60.	The value can be increased by ___________.
A.	Increasing performance
B.	Decreasing cost
C.	Both a & b
D.	None
Answer» D. None

61.	What is key factor of value engineering?
A.	Identify unnecessary cost
B.	Identify necessary cost
C.	Both a & B
D.	None of the above
Answer» B. Identify necessary cost

63.	Out of the seven types of values as per Aristotle, VA/VE concentrates on
A.	Political value
B.	Economic Value
C.	Spiritual value
D.	Religious value
Answer» C. Spiritual value

88.	_____ is a period of slow sales growth as the product is introduced into the market. Profits are nonexistent in this stage because of the heavy expenses of product introduction.
A.	Growth
B.	Product development
C.	Maturity
D.	Introduction
Answer» E.

89.	_____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.
A.	Product life cycle
B.	Maturity
C.	Growth
D.	Decline
Answer» B. Maturity

62.	Who will participate in VE TEAM?
A.	Full time team
B.	Full time manager
C.	Individual
D.	None of the above
Answer» D. None of the above

64.	Market value at any point of time is the _______.
A.	Cost value
B.	Esteem value
C.	Worth
D.	Use value
Answer» C. Worth

65.	A detailed version of a new idea stated in meaningful customer terms is called a ________.
A.	product movement
B.	product image
C.	product idea
D.	product concept
E.	none
Answer» E. none

66.	A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
A.	delay planning
B.	harvest the product
C.	maintain the product without change
D.	search for replacements
E.	drop the product
Answer» D. search for replacements

67.	During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
A.	business analysis
B.	product development
C.	marketing strategy development
D.	test marketing
E.	concept testing
Answer» B. product development

69.	Executives, manufacturing employees, and salespeople are all examples of ________.
A.	core members of innovation management systems
B.	new-product committee members
C.	external sources for new-product ideas
D.	internal sources for new-product ideas
E.	research and development team members
Answer» D. internal sources for new-product ideas

79.	_____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
A.	Business analysis
B.	Idea generation
C.	Test marketing
D.	Marketing strategy development
Answer» D. Marketing strategy development

80.	Introducing a new product into the market is called _____.
A.	test marketing
B.	new product development
C.	experimenting
D.	commercialization
Answer» E.

83.	_____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
A.	Team-based product development
B.	Simultaneous product development
C.	Sequential product development
D.	Product life-cycle analysis
Answer» D. Product life-cycle analysis

85.	____ calls for testing new-product concepts with groups of target consumers.
A.	Concept development
B.	Concept testing
C.	Idea generation
D.	Idea screening
Answer» C. Idea generation

Explore topic-wise MCQs in Mechanical Engineering.

An attractive idea must be developed into a _____.

Which of the following is perhaps the most important external source of new-product ideas?

Maximum team size of Value analysis or Value Engineering?

Problem solving consists of _________.

The value is ___________.

The lowest overall cost of the product also known as _______.

What is the basic function of refrigeration system?

The cost value includes ________.

Who will nominate Value Engineering TEAM?

The value can be increased by ___________.

What is key factor of value engineering?

Who will participate in VE TEAM?

Out of the seven types of values as per Aristotle, VA/VE concentrates on

Market value at any point of time is the _______.

A detailed version of a new idea stated in meaningful customer terms is called a ________.

A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.

During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?

An attractive idea must be developed into a ________.

Executives, manufacturing employees, and salespeople are all examples of ________.

All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one?

Product concepts are presented to consumers during concept testing in any of the following ways, except which one?

All of the following are major external sources of new-product ideas, except which one?

All of the following are accurate descriptions of new product ideas, except which one?

All of the following are major internal sources of new-product ideas, except which one?

All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?

All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one?

All of the following are accurate descriptions of test marketing, except which one?

All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?

_____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.

Introducing a new product into the market is called _____.

All of the following statements accurately reflect the requisites of new-product success, except which one?

All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?

_____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

A company getting ready to launch a new product must make several decisions. However, the company must first decide on _____.

____ calls for testing new-product concepts with groups of target consumers.

In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____.

____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.

_____ is a period of slow sales growth as the product is introduced into the market. Profits are nonexistent in this stage because of the heavy expenses of product introduction.

_____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.

Which of the following is stage of Product Life Cycle?

_____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.

If a product concept passes the _____, it moves into _____.

Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.

_____ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives.

_____ is the systematic search for new-product ideas.

Major sources of new product ideas include _____.

____ is a period of market acceptance and increasing profits.

The purchase cost of product is included into cost of maintenance and is subtracted from discounted alvage value to calculate _____

Material Requirements Planning DOES NOT include _______.

In Total Productive Maintenance, Unplanned downtime Losses include;

If a product concept passes the _, it moves into _.

90.	Which of the following is stage of Product Life Cycle?
A.	Introduction Stage
B.	Growth stage
C.	Decline stage
D.	All of the above
Answer» E.

93.	Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.
A.	product idea portion
B.	product development part
C.	business attractiveness
D.	commercial viability
Answer» D. commercial viability

98.	The purchase cost of product is included into cost of maintenance and is subtracted from discounted alvage value to calculate _____
A.	Purchase cycle cost
B.	Cost of responsiveness
C.	Life cycle cost
D.	Assurance cost
Answer» D. Assurance cost

99.	Material Requirements Planning DOES NOT include _______.
A.	Material price
B.	Bill of material
C.	Inventory level
D.	Production schedule
Answer» B. Bill of material

100.	In Total Productive Maintenance, Unplanned downtime Losses include;
A.	Equipment Breakdown
B.	Shift Changes
C.	Unplanned maintenance
D.	Options (A) & (C)
Answer» E.