All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?

• A. Superfast product development can be riskier and more costly than the slower, more orderly sequential approach.
• B. This approach often creates increased organizational tension and confusion.
• C. The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality.
• D. Top management gives the product development team a clear-cut product idea or work plan.