MCQOPTIONS
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MCQOPTIONS
This section includes 526 Mcqs, each offering curated multiple-choice questions to sharpen your Civil Engineering knowledge and support exam preparation. Choose a topic below to get started.
| 351. |
What are people’s Meter? |
| A. | A device to count people on a specific place |
| B. | A device attached to TV set in order to record the viewers at specific programmes |
| C. | A national device to count people |
| D. | A national device to count radio coverage |
| Answer» C. A national device to count people | |
| 352. |
An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement. |
| A. | Run of Press |
| B. | Run of Schedule |
| C. | Share of Voice |
| D. | Spot buys |
| Answer» C. Share of Voice | |
| 353. |
_____ order gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details preparatory to the publishing of the ad. |
| A. | tear sheet |
| B. | factual |
| C. | proof |
| D. | insertion |
| Answer» E. | |
| 354. |
__________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc |
| A. | Classified Ads. |
| B. | Cooperative advertisements |
| C. | Surrogate Advertising |
| D. | Subliminal Advertising |
| Answer» B. Cooperative advertisements | |
| 355. |
Audience size |
| A. | simply the number of people in the medium's audience |
| B. | simply the number of people |
| C. | simply the number of spots in the medium |
| D. | simply the number of medium in the media mix |
| Answer» B. simply the number of people | |
| 356. |
________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns. |
| A. | Media Planning |
| B. | Media selection |
| C. | Media Strategy |
| D. | Media Organising |
| Answer» D. Media Organising | |
| 357. |
_____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency. |
| A. | GRC |
| B. | GRB |
| C. | GRP |
| D. | GRV |
| Answer» D. GRV | |
| 358. |
In NCD, D stands for? |
| A. | Decision |
| B. | Directory |
| C. | Direction |
| D. | Declaration |
| Answer» B. Directory | |
| 359. |
Media Planning helps to allocate |
| A. | Media Space |
| B. | Media Budget |
| C. | advertising Budget |
| D. | advertising funds to the right products in the media mix |
| Answer» B. Media Budget | |
| 360. |
What is the full form of TAM? |
| A. | Television Audience Measurement |
| B. | Tally Average Media |
| C. | Television Audio Media |
| D. | Telephone Audio Movie |
| Answer» B. Tally Average Media | |
| 361. |
A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy |
| A. | Pulsing |
| B. | Flighting |
| C. | Sighting |
| D. | Continuity |
| Answer» C. Sighting | |
| 362. |
If AEC is 30000, CPRP is 900, calculate % of target audience |
| A. | 33.63 |
| B. | 33.53 |
| C. | 33.43 |
| D. | 33.33 |
| Answer» E. | |
| 363. |
Every Media plan begins with an analysis of the _________ |
| A. | Market or Environment |
| B. | Media Mix |
| C. | Media budgeting |
| D. | Media objectives |
| Answer» B. Media Mix | |
| 364. |
It is expressed in terms of gross impressions or GRPs |
| A. | Message weight |
| B. | Media Vehicle. |
| C. | Frequency |
| D. | Reach |
| Answer» B. Media Vehicle. | |
| 365. |
If Budget is 350000 and GRP 200 calculate CPRP |
| A. | 1650 |
| B. | 1550 |
| C. | 1750 |
| D. | 1450 |
| Answer» D. 1450 | |
| 366. |
_______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period. |
| A. | Flighting |
| B. | Pulsing |
| C. | Planning |
| D. | Continuity |
| Answer» B. Pulsing | |
| 367. |
____ in newspapers & print media in general is much more than the circulation |
| A. | proof |
| B. | ads |
| C. | sales |
| D. | readership |
| Answer» E. | |
| 368. |
______ is a less regular schedule for advertising |
| A. | Continuity |
| B. | Pulsing |
| C. | Flighting |
| D. | Scheduling |
| Answer» D. Scheduling | |
| 369. |
Share of Market |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» E. | |
| 370. |
If Budget is 500000 and GRP is 500 what is CPRP |
| A. | 1000 |
| B. | 2000 |
| C. | 3000 |
| D. | 4000 |
| Answer» B. 2000 | |
| 371. |
The possible exposure of the advertising message to one audience member is called an ________ (OTS) |
| A. | over the setup |
| B. | over to see |
| C. | option to see |
| D. | opportunity to see |
| Answer» E. | |
| 372. |
Seasonality/Timing |
| A. | When the sales of the brand is at peak |
| B. | Information regarding seasonality of the product is an important consideration for the media planner |
| C. | Festival season |
| D. | Information regarding seasonality of the product is not an important consideration for the media planner |
| Answer» C. Festival season | |
| 373. |
Timing of te advertisement is particularly important when the product is _______. |
| A. | Competitive |
| B. | Expensive |
| C. | Cheap |
| D. | Seasonal |
| Answer» E. | |
| 374. |
They have to see how strong a product is in a particular geographical region and |
| A. | advertise more in high potential areas |
| B. | distribute budget equally |
| C. | allocate budget zone wise |
| D. | advertise less in high potencial areas |
| Answer» B. distribute budget equally | |
| 375. |
__________ refers to the duration of an advertising message or campaign over a given period of time. |
| A. | Schedule |
| B. | Reach |
| C. | Average Frequency |
| D. | Continuity |
| Answer» E. | |
| 376. |
The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm |
| A. | media brief |
| B. | market analysis |
| C. | media plan |
| D. | media mix |
| Answer» C. media plan | |
| 377. |
Why is it important to ensure that HR plans are flexible? |
| A. | to accommodate changes to senior management teams |
| B. | to adapt to changing skills and qualifications |
| C. | to accommodate the rapidly changing environment in which most organizations operate |
| D. | to ensure a diverse labour force is maintained at all times |
| Answer» D. to ensure a diverse labour force is maintained at all times | |
| 378. |
What was the traditional term used for HRP and the one often associated with personnelmanagement? |
| A. | gap analysis |
| B. | human resource planning |
| C. | employee planning |
| D. | manpower planning |
| Answer» E. | |
| 379. |
____________ is a very flexible type of Organisation. |
| A. | staff organisation |
| B. | divisional organisation |
| C. | line organisation |
| D. | matrix organisation |
| Answer» C. line organisation | |
| 380. |
ADDIE is a methodology applied in the HR function of |
| A. | recruitment |
| B. | training |
| C. | performance appraisal |
| D. | grievance handling |
| Answer» C. performance appraisal | |
| 381. |
Adult learning Principles applied in T&D activities was developed by |
| A. | malcolm knowles |
| B. | peter drucker |
| C. | steve jobs |
| D. | kirk patrick |
| Answer» B. peter drucker | |
| 382. |
Radiant Technologies is a small 8 yr old co employing around 40 people. The co wants toforecast its manpower requirements for the next 2-3 years/ It can rely on |
| A. | time series analysis |
| B. | regression analysis |
| C. | past experience |
| D. | delphi technique |
| Answer» D. delphi technique | |
| 383. |
___________ is a formal & detailed study of jobs. |
| A. | job enrichment |
| B. | job evaluation |
| C. | job classification |
| D. | job analysis |
| Answer» C. job classification | |
| 384. |
Soumya works in a bank but works from 9 am to 2 ( instead of 9 t0 6) on so that she isback home when her kids are back from school. This is an example of |
| A. | flextime |
| B. | part time |
| C. | compressed work week |
| D. | telecommuting |
| Answer» C. compressed work week | |
| 385. |
Chand & Sons is a medium sized traditional family business which wants to introduce some modern management practices like performance appraisal. The best suited method forthe co is |
| A. | 360 degree performance appraisal |
| B. | bars |
| C. | management by objectives |
| D. | balanced score card method |
| Answer» D. balanced score card method | |
| 386. |
One of the reasons for over staffing in the government and public sector enterprises is |
| A. | minimal turnover rates |
| B. | long term planning |
| C. | continuous assessment |
| D. | highly qualified employees |
| Answer» B. long term planning | |
| 387. |
Rajani, left her job as a receptionist as she was not happy with the job profile and wanteda more challenging job that would suit her qualification. Her leaving the organization is termed |
| A. | layoff |
| B. | outplacement |
| C. | attrition |
| D. | loaning |
| Answer» D. loaning | |
| 388. |
Soman, the Marketing Manager in a large firm meets the Production Manager, Senior Manager HR and the VP- Operations almost every day in the Officers club. Some topic or theother, related to their organization and business comes up for discussion. This is an example of |
| A. | formal organization |
| B. | informal organization |
| C. | conference |
| D. | rumors |
| Answer» E. | |
| 389. |
The employee of ABC Corp lose a half days leave if they are late to work even by 15mins. This is an example of |
| A. | punitive discipline |
| B. | preventive discipline |
| C. | positive discipline |
| D. | precautionary discipline |
| Answer» B. preventive discipline | |
| 390. |
An interview where the interviewer does not chart out the formal structure of theinterview but lets it take a natural course is called a |
| A. | formal interview |
| B. | unstructured interview |
| C. | group interview |
| D. | stress interview |
| Answer» C. group interview | |
| 391. |
If a selection method produces consistent results across different situations and times, it istermed to be |
| A. | reliable |
| B. | valid |
| C. | legal |
| D. | none of the above |
| Answer» B. valid | |
| 392. |
Adding more responsibility, providing wider scope, greater sequencing and minimizingcontrols, all constitute |
| A. | job enlargement |
| B. | job expansion |
| C. | job design |
| D. | job enrichment |
| Answer» E. | |
| 393. |
The statement of the required set of knowledge, skills and competencies for a job is calledthe |
| A. | job specification |
| B. | job description |
| C. | job classification |
| D. | job analysis |
| Answer» B. job description | |
| 394. |
The process of ensuring that there are the right number of qualified people in the rightjobs for best results is termed |
| A. | human resource planning |
| B. | recruitment |
| C. | retrenchment |
| D. | downsizing |
| Answer» B. recruitment | |
| 395. |
The marketing manager was asked to handle the product re launch of toothpaste by VPmarketing. The managers obligations toward the VP is called |
| A. | responsibility |
| B. | accountability |
| C. | authority |
| D. | none of the above |
| Answer» C. authority | |
| 396. |
________ organizations are characterised by rigid structures , directives and rules and areappropriate for static environments |
| A. | mechanistic |
| B. | organic |
| C. | flat |
| D. | decentralised |
| Answer» B. organic | |
| 397. |
As an auditor, the HR professional |
| A. | ensures that all managers of the organization perform their respective roles |
| B. | conducts training and development activities |
| C. | solve employee grievances |
| D. | provides support to other departments in conducting appraisals |
| Answer» B. conducts training and development activities | |
| 398. |
An average sincere employee expects his boss or manager to have all the followingcharacteristics except |
| A. | be genuinely interested in the employee and the work |
| B. | ignore all the employees mistakes |
| C. | be fair and frank in his dealings with the employee |
| D. | recognize and reward the employee and his contributions |
| Answer» C. be fair and frank in his dealings with the employee | |
| 399. |
Hawthorne studies gave raise to this approach of human resource management |
| A. | mathematical approach |
| B. | human relations approach |
| C. | human resources approach |
| D. | contingent approach |
| Answer» C. human resources approach | |
| 400. |
The approach that stresses on the fact that individuals should not be treated as merefactors of production is |
| A. | human relations approach |
| B. | scientific management approach |
| C. | humanistic approach |
| D. | none of the above |
| Answer» B. scientific management approach | |