MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 526 Mcqs, each offering curated multiple-choice questions to sharpen your Civil Engineering knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
Audience informaton like age, occupation, marital status consist of _______. |
| A. | psychographic |
| B. | basics |
| C. | demonstartive |
| D. | demographic |
| Answer» E. | |
| 252. |
one of the following is not strength of magazines |
| A. | Shelf-life |
| B. | Inherent design flexibility |
| C. | Quality reproduction |
| D. | Deadline flexibility |
| Answer» B. Inherent design flexibility | |
| 253. |
If the reach 50 and frequency is 15, what is the GRP? |
| A. | 750 |
| B. | 755 |
| C. | 760 |
| D. | 765 |
| Answer» B. 755 | |
| 254. |
______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc. |
| A. | share of voice |
| B. | brand positioning |
| C. | share of noice |
| D. | share of mind |
| Answer» B. brand positioning | |
| 255. |
The formulae for GRPs is |
| A. | Reach -frequency |
| B. | Reach/ Frequency |
| C. | Reach X Frequency |
| D. | Reach + frequency. |
| Answer» D. Reach + frequency. | |
| 256. |
What is Ambient Advertising? |
| A. | Advertising in an open sky |
| B. | Advertising in unusual place |
| C. | Advertising in a good ambience of restaurant |
| D. | Advertising in an ground hoardings |
| Answer» C. Advertising in a good ambience of restaurant | |
| 257. |
The merits of radio advertising is |
| A. | offering scope for continued messages |
| B. | Not mass coverage |
| C. | not selectivity |
| D. | group coverage |
| Answer» B. Not mass coverage | |
| 258. |
_________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out. |
| A. | Neon Boards |
| B. | Posters |
| C. | Billboards |
| D. | Point of Sale |
| Answer» E. | |
| 259. |
What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000? |
| A. | 230 |
| B. | 220 |
| C. | 240 |
| D. | 245 |
| Answer» C. 240 | |
| 260. |
____ of a medium is determined by how stimulated the reader are torespond. |
| A. | readership |
| B. | content value |
| C. | motivational value |
| D. | ad value |
| Answer» D. ad value | |
| 261. |
_____ is the size of the advertisement the company runs in the selected media vehicle. |
| A. | Media Vehicle |
| B. | Media Units |
| C. | Availability |
| D. | Media Classes |
| Answer» C. Availability | |
| 262. |
Split run facilities. |
| A. | Technique used to test the effectiveness of Product. |
| B. | Technique used to test the effectiveness of service. |
| C. | Technique used to test the effectiveness of advertising copy. |
| D. | Technique used to test the effectiveness of budget. |
| Answer» D. Technique used to test the effectiveness of budget. | |
| 263. |
Media Buyer is responsible for |
| A. | Developing the media mix |
| B. | Media planning |
| C. | Media Buying |
| D. | Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. |
| Answer» E. | |
| 264. |
It refers to total advertising required during a particular period. |
| A. | Weight |
| B. | Campaign |
| C. | Media Plan |
| D. | CPM |
| Answer» B. Campaign | |
| 265. |
If reach is 40 and frequency is 5 calculate GRP |
| A. | 300 |
| B. | 400 |
| C. | 500 |
| D. | 200 |
| Answer» E. | |
| 266. |
Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser. |
| A. | tear order |
| B. | Proof of print |
| C. | tear-sheet |
| D. | make goods |
| Answer» D. make goods | |
| 267. |
Average frequency formula is |
| A. | OTS x Net readership |
| B. | OTS / Duplication |
| C. | OTS x Duplication |
| D. | OTS / Net readership |
| Answer» E. | |
| 268. |
Media Strategy |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» D. It is the same brand’s percent of total sales for the new category for the same time period. | |
| 269. |
_____ is the fourth step of the media planning process. |
| A. | evaluation |
| B. | media strategies |
| C. | media mix |
| D. | market analysis |
| Answer» D. market analysis | |
| 270. |
“The ideal time and place at which consumers of a product or service can be reached with an advertising message.” |
| A. | Aperture advertising |
| B. | Public relation |
| C. | Human resources |
| D. | Ambient advertising |
| Answer» B. Public relation | |
| 271. |
______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message. |
| A. | reach |
| B. | print ads |
| C. | frequency |
| D. | media mix |
| Answer» B. print ads | |
| 272. |
What is the full form of TRP in Media Industry? |
| A. | Television review point |
| B. | Travel rating point |
| C. | Television rating point |
| D. | Travel review point |
| Answer» D. Travel review point | |
| 273. |
It refers to the pattern of advertising timing, represented as plots on a yearly flow chart. |
| A. | Flexibility |
| B. | Scheduling |
| C. | Reach |
| D. | Frequency |
| Answer» C. Reach | |
| 274. |
The ______ measures the sales strength of a brand in a particular area. |
| A. | brand positioning index |
| B. | Budget determining index |
| C. | brand positioning indent |
| D. | Brand development index |
| Answer» E. | |
| 275. |
The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________ |
| A. | Fragmentation |
| B. | isolation |
| C. | composition |
| D. | clutter |
| Answer» B. isolation | |
| 276. |
Interactive media can be best described as ____________ |
| A. | customized marketing message |
| B. | marketing communications mix |
| C. | Marketing mix |
| Answer» E. | |
| 277. |
_____________measures the sales strength of a brand in a particular area. |
| A. | Brand Development Index |
| B. | Category Development Index |
| C. | Share of Mind |
| D. | Share of Voice |
| Answer» B. Category Development Index | |
| 278. |
What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000? |
| A. | 340.74 |
| Answer» B. | |
| 279. |
What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00 |
| A. | 4.39 |
| Answer» B. | |
| 280. |
_______ is the person at the adverising agency who develops and executes your media plan. |
| A. | Engineer |
| B. | Media Planner |
| C. | Doctor |
| D. | CEO |
| Answer» C. Doctor | |
| 281. |
They can be classified in terms of age, income, occupation & other variable. |
| A. | Target Audience |
| B. | Message weight |
| C. | Market size |
| D. | Market trend |
| Answer» B. Message weight | |
| 282. |
The demerits of magazine advertising are: |
| A. | selectivity |
| B. | loyalty and prestige |
| C. | inflexibility |
| D. | visual display |
| Answer» D. visual display | |
| 283. |
______ means fast forwarding the commercials while watchig recorded programs. |
| A. | Zapping |
| B. | Zipping |
| C. | Frisking |
| D. | Yapping |
| Answer» C. Frisking | |
| 284. |
The advertiser must select the _______ who the media plans to influence. |
| A. | Sales Potential |
| B. | Budget |
| C. | Target Audience |
| D. | Competition |
| Answer» D. Competition | |
| 285. |
If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm) |
| A. | Rs 3360000 |
| B. | Rs 3460000 |
| C. | Rs 3560000 |
| D. | Rs 3660000 |
| Answer» B. Rs 3460000 | |
| 286. |
It refers to the number of times the receiver is exposed to the media vehicle |
| A. | Scheduling |
| B. | Frequency |
| C. | Reach |
| D. | Budget |
| Answer» C. Reach | |
| 287. |
___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand. |
| A. | AdverGaming |
| B. | Dynamic In-game advertising |
| C. | Static In-game advertising |
| D. | Game Planning |
| Answer» B. Dynamic In-game advertising | |
| 288. |
If readership is 5000 and Duplication is 300 what is the net readership |
| A. | 4700 |
| B. | 4710 |
| C. | 4720 |
| D. | 4800 |
| Answer» B. 4710 | |
| 289. |
If Readership is 35000 and insertions is 7 what is the OTS |
| A. | 255000 |
| B. | 265000 |
| C. | 245000 |
| D. | 275000 |
| Answer» D. 275000 | |
| 290. |
__________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle. |
| A. | Reach |
| B. | Frequency |
| C. | Schedule |
| D. | Objectives |
| Answer» B. Frequency | |
| 291. |
The total number of potential exposures (audience size by the number of times the ad message is used during a period). |
| A. | Gross Impressions |
| B. | Cost per thousand |
| C. | Share of Mind |
| D. | Share of Voice |
| Answer» B. Cost per thousand | |
| 292. |
_____ is the last step of the media planning process. |
| A. | media mix |
| B. | budget & buying |
| C. | media strategies |
| D. | evaluation |
| Answer» E. | |
| 293. |
Preferred Positions |
| A. | Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge |
| B. | Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge |
| C. | First page advertisement |
| D. | Back page advertisement |
| Answer» C. First page advertisement | |
| 294. |
There should be an attempt in the media objectives to balance the reach and |
| A. | frequancy |
| B. | budget |
| C. | impact |
| D. | cumulative reach |
| Answer» B. budget | |
| 295. |
_______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases. |
| A. | Planning |
| B. | Flighting |
| C. | Continuity |
| D. | Pulsing |
| Answer» E. | |
| 296. |
The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» B. TV | |
| 297. |
Transit advertising is advertising |
| A. | placed in or on modes of public transportation or in public transportation areas |
| B. | placed in or on modes of Private transportation |
| C. | Its temporary Advertising |
| D. | Its advertising on the move |
| Answer» B. placed in or on modes of Private transportation | |
| 298. |
If OTS is 350000 and Net readership is 150000, what is the average |
| A. | 2.33 |
| B. | 2.34 |
| C. | 2.35 |
| D. | 2.36 |
| Answer» B. 2.34 | |
| 299. |
_____exposure is counted as one impression. |
| A. | first |
| B. | 10 |
| C. | each |
| D. | all |
| Answer» D. all | |
| 300. |
The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer. |
| A. | Direct Digital Ad Buying |
| B. | Programmatic Buying |
| C. | Direct Campaign |
| D. | Ad networking |
| Answer» C. Direct Campaign | |