MCQOPTIONS
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MCQOPTIONS
This section includes 170 Mcqs, each offering curated multiple-choice questions to sharpen your Active Filter Circuits knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
Which of the following helps to structure writing so the audience fully understands the argument? |
| A. | Circle of Composition |
| B. | Rhetorical Triangle |
| C. | Rhetorical Circle |
| D. | Copywriting |
| Answer» C. Rhetorical Circle | |
| 52. |
why is it important to sell face to face before you go online? |
| A. | it helps you boost sales and confident |
| B. | it give you extra ideas and 'flavor' in creating your own copywriting. |
| C. | it a medium for audience to give feedback and report |
| D. | it is the only way to selling |
| Answer» C. it a medium for audience to give feedback and report | |
| 53. |
_____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger |
| A. | Fear |
| B. | Emotional |
| C. | Humor |
| D. | Rational |
| Answer» B. Emotional | |
| 54. |
Music in media is used to generate |
| A. | emotions |
| B. | rational |
| C. | Humour |
| D. | no appeal at all |
| Answer» B. rational | |
| 55. |
An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ? |
| A. | Testimonial |
| B. | Caption |
| C. | Ad libs |
| D. | Filler |
| Answer» B. Caption | |
| 56. |
_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication. |
| A. | Classified Ad |
| B. | Newspaper Ad |
| C. | Press Release |
| D. | Advertorial |
| Answer» E. | |
| 57. |
A process that we repeat over and over again is: |
| A. | italic |
| B. | iterative |
| C. | intensive |
| D. | internal |
| Answer» C. intensive | |
| 58. |
What is the first step of the creative process? |
| A. | Creativity |
| B. | Brainwave |
| C. | Rainstorm |
| D. | Brainstorm |
| Answer» E. | |
| 59. |
Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called? |
| A. | Mandatories |
| B. | Baseline |
| C. | Border |
| D. | Promise/Slogan |
| Answer» C. Border | |
| 60. |
_____________ appeals are those directed at the thinking process of the audience |
| A. | Rational |
| B. | Emotional |
| C. | Moral |
| D. | Fear |
| Answer» B. Emotional | |
| 61. |
Copywriting is the composition of: |
| A. | Headings of advertisements |
| B. | Headings and sub-headings of advertisements |
| C. | Headings, sub-headings and the body copy of advertisements |
| D. | Headings, sub-headings and the body copy of advertisements, catalogues or brochures. |
| Answer» E. | |
| 62. |
The steps an artist takes to create a work of art is |
| A. | the thinking process |
| B. | the creative process. |
| C. | the creative steps. |
| D. | the thinking steps. |
| Answer» C. the creative steps. | |
| 63. |
The word brief (from the Latin “brevis”) means: |
| A. | Long |
| B. | Very Long |
| C. | Short |
| D. | Nice |
| Answer» D. Nice | |
| 64. |
__________ is seen as the most global segment as it is felt that they show amazing similarities in taste, interest, language, attitude, music, fashion, films and technology for global culture. |
| A. | Women |
| B. | Children |
| C. | Youth |
| D. | Executives |
| Answer» D. Executives | |
| 65. |
Connectedness is: |
| A. | When you make sure your target market cannot identify themselves with the ad. |
| B. | When you make sure your product is available in the market |
| C. | When you make sure your target market can identify themselves with the ad. |
| D. | When you make sure your product is sold in the market |
| Answer» D. When you make sure your product is sold in the market | |
| 66. |
methods of persuasion |
| A. | logos |
| B. | rhetorical appeals |
| C. | pathos |
| D. | ethos |
| Answer» C. pathos | |
| 67. |
The opening line of a story that has the most important information is called.... |
| A. | The headline |
| B. | The introduction |
| C. | The Explanation |
| D. | The Lead |
| Answer» E. | |
| 68. |
........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns. |
| A. | Client |
| B. | Media |
| C. | a company |
| D. | As agency |
| Answer» E. | |
| 69. |
___________is a seller who plays with the words creatively & markets the product artistically |
| A. | Copywriter |
| B. | Accountant |
| C. | Researcher |
| D. | Art director |
| Answer» B. Accountant | |
| 70. |
Stories about softer topics that may include news, sports, fashion, and politics are called… |
| A. | Feature stories |
| B. | Prime stories |
| C. | Live Events stories |
| D. | Investigative stories |
| Answer» B. Prime stories | |
| 71. |
A simple definition is that creativity is: |
| A. | the ability to think |
| B. | the ability to imagine |
| C. | the ability to invent something new |
| D. | The ability to think, imagine or invent something new |
| Answer» E. | |
| 72. |
If we make a creative brief, it must be contain by several things, except |
| A. | Key Insight |
| B. | Media Consideration |
| C. | Target Audience |
| D. | Body Copy |
| Answer» E. | |
| 73. |
The copy for Radio Ads needs to aid the --------------of the Listener |
| A. | Fashion Sense |
| B. | Visualization |
| C. | Boredom |
| D. | Mood |
| Answer» C. Boredom | |
| 74. |
The use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works |
| A. | Copyright |
| B. | Copyright Infringement |
| C. | Logo |
| D. | Agency |
| Answer» C. Logo | |
| 75. |
The copywriting designed to educate the citizens about the Government's policies is called |
| A. | Commercial ad |
| B. | social ad |
| C. | political ad |
| D. | luxury ad |
| Answer» D. luxury ad | |
| 76. |
Which part of the plot ties up loose ends? |
| A. | climax |
| B. | resolution |
| C. | falling action |
| D. | rising action |
| Answer» C. falling action | |
| 77. |
Writing copy for executives requires_______________ |
| A. | Collect information |
| B. | Deliver the real solution |
| C. | Research the company |
| D. | Most valuable commodity |
| Answer» D. Most valuable commodity | |
| 78. |
A copywriter generally works as a part of ________ team. |
| A. | Marketing |
| B. | Advertising |
| C. | Creative |
| D. | Logistic |
| Answer» C. Creative | |
| 79. |
Makes the claim that EVERYONE is using this product, and you should, too. |
| A. | Celebrities |
| B. | Fear |
| C. | Bandwagon |
| D. | Heartstrings |
| Answer» B. Fear | |
| 80. |
At what stage does he say you should begin to be self-critical? |
| A. | Elaboration |
| B. | Evaluation |
| C. | Incubation |
| D. | Insight |
| Answer» C. Incubation | |
| 81. |
Copywriters help promote: |
| A. | Businesses |
| B. | Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content. |
| C. | Businesses and ideas |
| D. | Businesses, ideas and opinions |
| Answer» C. Businesses and ideas | |
| 82. |
A storyboard for TV Ads must be consist by several things, except |
| A. | Audio - Visual Elements |
| B. | Illustration / Photo / Sketch |
| C. | Text |
| D. | Target Audience |
| Answer» E. | |
| 83. |
Marketing brief is a: |
| A. | Document outlining the questions about markets |
| B. | Document outlining the questions about customers |
| C. | Document outlining the questions about markets and customers |
| D. | Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create. |
| Answer» E. | |
| 84. |
What is narrative radio ad copy means? |
| A. | The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained |
| B. | A form of radio ad that conveys messages in the form of short duration songs |
| C. | A form of radio ad that only shows the conversation of one person only |
| D. | The ads that using a straight to the point approach or directly to the purpose of the radio ads |
| Answer» B. A form of radio ad that conveys messages in the form of short duration songs | |
| 85. |
Which of the following is NOT a "Speech and Event Story"? |
| A. | Athlete Feature |
| B. | Game Commentary |
| C. | Press Conference |
| D. | Election Coverage |
| Answer» B. Game Commentary | |
| 86. |
Copywriting, Illustration and.... Are the three activities of creativity in advertisement. |
| A. | Jingles |
| B. | Caption |
| C. | Taglines |
| D. | Layout |
| Answer» D. Layout | |
| 87. |
The procedure used by the individual to develop the output. |
| A. | Press |
| B. | Product |
| C. | Person |
| D. | Process |
| Answer» E. | |
| 88. |
Good copywriters will always focus on: |
| A. | What benefits you will enjoy as the purchaser, not what features we, as the company, are providing. |
| B. | What benefits you will enjoy as the purchaser, |
| C. | Clients benefits |
| D. | Features of products |
| Answer» B. What benefits you will enjoy as the purchaser, | |
| 89. |
One of the type of TV ads that have a function to share the important information or case from the institution to the public is called ? |
| A. | Political Ad |
| B. | Public Service Ad |
| C. | Spot Ad |
| D. | Sponsorship Ad |
| Answer» C. Spot Ad | |
| 90. |
According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy? |
| A. | Humor |
| B. | Direct Selling / Description |
| C. | Testimonial |
| D. | Educational |
| Answer» E. | |
| 91. |
What is Subheadline? |
| A. | Detailed explanation of the printed ad copy to convince the reader |
| B. | Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader |
| C. | Complete information from the title that can explain the sentence in the ad title |
| D. | Main information of the printed ad copy |
| Answer» D. Main information of the printed ad copy | |
| 92. |
The attributes of senior citizens are |
| A. | Physical conditions |
| B. | Keep message direct |
| C. | Special needs |
| D. | Using of floral language |
| Answer» D. Using of floral language | |
| 93. |
A HEADLINE is… |
| A. | line or block of text that explains a photo |
| B. | the name of a newspaper as it is displayed on the front page |
| C. | large type running above or along the side of a story to summarize the content |
| D. | Line of text under a headline that tells who wrote the story |
| Answer» D. Line of text under a headline that tells who wrote the story | |
| 94. |
This rule that journalists abide by, attempts to answer six questions with their reporting. |
| A. | Five W's and H Rule |
| B. | The Rule of Thirds |
| C. | Five H's and W |
| D. | Sunny 16 Rule |
| Answer» B. The Rule of Thirds | |
| 95. |
How do salesman create clear, concise and compelling conversation? |
| A. | they talk very fast, impatient and a bad listener |
| B. | they don't care of their customers, they just want to deliver their messages |
| C. | They only focus on selling the product |
| D. | a good listeners, calm, each story trimmed to excess, and create bonding with customers |
| Answer» E. | |
| 96. |
Which business is the following slogan for: "Have it Your Way" |
| A. | Subway |
| B. | McDonald's |
| C. | Burger King |
| D. | Chick fil A |
| Answer» D. Chick fil A | |
| 97. |
A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity |
| A. | Sex appeal |
| B. | Rational appeal |
| C. | Emotional appeal |
| D. | Personal appeal |
| Answer» B. Rational appeal | |
| 98. |
Good copywriting is about highlight the benefits not the... |
| A. | profit |
| B. | risk |
| C. | Features |
| D. | Cost |
| Answer» D. Cost | |
| 99. |
Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it: |
| A. | Attention |
| B. | Interest |
| C. | Desire |
| D. | Action |
| Answer» D. Action | |
| 100. |
Which of the following is the function of a Left Brain__________? |
| A. | Specialize in Text |
| B. | Specialize in Context |
| C. | Simultaneous |
| D. | Synthesize big picture |
| Answer» B. Specialize in Context | |