MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 170 Mcqs, each offering curated multiple-choice questions to sharpen your Active Filter Circuits knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
An advertising brief is a: |
| A. | Summary document |
| B. | Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them. |
| C. | Summary document providing information about the expectations of clients |
| D. | Research documents |
| Answer» C. Summary document providing information about the expectations of clients | |
| 2. |
Ethos appeals to which of the following? |
| A. | Facts |
| B. | Senses |
| C. | Morals |
| D. | Emotions |
| Answer» D. Emotions | |
| 3. |
The Power of Associations: |
| A. | The most basic way to make people care |
| B. | Is used for Forming an enterprise |
| C. | The most basic way to make people care is to form an association between something they don't care about and something they do. |
| D. | Hardly used in creative strategy development |
| Answer» D. Hardly used in creative strategy development | |
| 4. |
science of producing written content for a company, person or product to sell or convince consumers to act |
| A. | rhetorical appeals |
| B. | published |
| C. | copywriting |
| D. | collateral |
| Answer» D. collateral | |
| 5. |
what is copywriting? |
| A. | a business report |
| B. | an advertising medium |
| C. | peronal selling |
| D. | delivering words that get people to take some action |
| Answer» E. | |
| 6. |
The purpose of marketing brief is: |
| A. | Is to Assist clients |
| B. | To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers. |
| C. | To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers. |
| D. | To help assess client’s current situation |
| Answer» D. To help assess client’s current situation | |
| 7. |
What is In-Up-Down-Out means ? |
| A. | The voice of a conversation that is carried out directly in front of the microphone to create the impression of an indirect conversation (from a distance) |
| B. | The increment of sound gradually, from slowly then getting louder |
| C. | The music in radio ad goes into standard volume and then decreases, and disappears |
| D. | The music in radio ad goes into a standard volume and then becomes the background of the ad |
| Answer» D. The music in radio ad goes into a standard volume and then becomes the background of the ad | |
| 8. |
Compared to adults, ___________ are less capable of processing product information. |
| A. | Women |
| B. | Executives |
| C. | Children |
| D. | Youth |
| Answer» D. Youth | |
| 9. |
What should a press release start with? |
| A. | An explanation of the topic |
| B. | Catchy heading |
| C. | Contact details of the company |
| D. | A web address |
| Answer» C. Contact details of the company | |
| 10. |
___characters are limited for SMS. |
| A. | 160 |
| B. | 150 |
| C. | 140 |
| D. | 130 |
| Answer» B. 150 | |
| 11. |
A customer avatar is an __________ of a specific individual who represents the target of your _______ |
| A. | imaginative story; actual purchase |
| B. | true life story; marketing efforts |
| C. | true life story; actual purchase |
| D. | imaginative story; marketing efforts |
| Answer» E. | |
| 12. |
In the Inverted Pyramid writing style, where are the "Important Details" written? |
| A. | In the first sentence |
| B. | After the lead sentence |
| C. | At the very end of the story |
| D. | highlighting the climax |
| Answer» C. At the very end of the story | |
| 13. |
______ is known as the mental shortcuts that ease the cognitive load of making a decision. |
| A. | Heuristic |
| B. | Picture Prompt |
| C. | Creative Aerobics |
| D. | Imagination |
| Answer» B. Picture Prompt | |
| 14. |
In advertising, copy refers to the: |
| A. | Text, or words, used in an advertisement. |
| B. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text |
| C. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad. |
| D. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits |
| Answer» D. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits | |
| 15. |
How long should the incubation period should be? |
| A. | At least a week |
| B. | Unspecified |
| C. | Some months |
| D. | Between 2 - 3 weeks |
| Answer» C. Some months | |
| 16. |
A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind |
| A. | Freewrite |
| B. | brainstorm |
| C. | draft |
| D. | paragraph |
| Answer» B. brainstorm | |
| 17. |
One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called? |
| A. | Off Mike |
| B. | Cross Fade |
| C. | Fade In |
| D. | In-Up-Down-Under |
| Answer» C. Fade In | |
| 18. |
One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called? |
| A. | Media Department |
| B. | Account Director |
| C. | Account Executive Department |
| D. | Creative Department |
| Answer» D. Creative Department | |
| 19. |
There are : |
| A. | Five method of creating a written briefing format for marketing brief |
| B. | Different ways of creating a written briefing format for marketing brief. |
| C. | Only one method of creating a written briefing format for marketing brief. |
| D. | Two methods method of creating a written briefing format for marketing brief |
| Answer» C. Only one method of creating a written briefing format for marketing brief. | |
| 20. |
why is it important to create interesting headline? |
| A. | to persuade your customers |
| B. | to give details of your product |
| C. | to reach maximum audience |
| D. | to increase sales |
| Answer» B. to give details of your product | |
| 21. |
This type of lead tells the audience vital details of the story immediately and are usually used for breaking news. |
| A. | Hard Lead |
| B. | Soft Lead |
| C. | Shotgun Lead |
| D. | Non-news Lead |
| Answer» B. Soft Lead | |
| 22. |
SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON'T DRINK AND DRIVE! What type of emotional message appeal that been used? |
| A. | Fear Appeal |
| B. | Guilty Appeal |
| C. | Sad Appeal |
| D. | Rational Appeal |
| Answer» B. Guilty Appeal | |
| 23. |
Social media tends to be which of the following? |
| A. | Informal |
| B. | Formal |
| C. | Maintain brand's style and voice |
| D. | Provide a call to action |
| Answer» B. Formal | |
| 24. |
....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame. |
| A. | reach |
| B. | frequency |
| C. | impact |
| D. | incidence point |
| Answer» B. frequency | |
| 25. |
Which color does work best with children's products ? |
| A. | brown |
| B. | purple |
| C. | yellow |
| D. | black |
| Answer» C. yellow | |
| 26. |
regular __________ should be conducted to maintain good rapport between the client & agency |
| A. | parties |
| B. | breaks |
| C. | fights |
| D. | meetings |
| Answer» E. | |
| 27. |
.......is a rational appeal. |
| A. | Sex |
| B. | Economy |
| C. | Humour |
| D. | Pride |
| Answer» C. Humour | |
| 28. |
What type of stories dig deeper into the "Why" behind the "What"? |
| A. | Feature Stories |
| B. | Investigative Stories |
| C. | Event Stories |
| D. | Updates |
| Answer» C. Event Stories | |
| 29. |
The part of our mind that influences our thoughts and feelings: |
| A. | Subconscious |
| B. | unconscious |
| C. | Self conscious |
| D. | self centred |
| Answer» B. unconscious | |
| 30. |
......is a process of putting thoughts, ideas or information into a symbolic form. |
| A. | noise |
| B. | communication |
| C. | Encoding |
| D. | Decoding |
| Answer» D. Decoding | |
| 31. |
From these four ad copies, which ad copy that use "Message about distribution" strategy? |
| A. | Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click! |
| B. | BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets! |
| C. | To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1x24 hours |
| D. | Now removing stains on clothes will more easier with Rinso Liquid. Only with one drop, the stain will disappear right away! |
| Answer» B. BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets! | |
| 32. |
_____________ is about thinking of challenges visually so as to better comprehend the issue. |
| A. | Visualization |
| B. | Desirability |
| C. | Dreams |
| D. | Creative thinking |
| Answer» B. Desirability | |
| 33. |
What is contained in the Credit Title ? |
| A. | Dummy product that been advertised. |
| B. | An indirect advertisement such as soft campaign. |
| C. | Order of the names of supporters in the program & production team. |
| D. | A marker when the program is restarted or pausing. |
| Answer» D. A marker when the program is restarted or pausing. | |
| 34. |
Choose the unrelated word |
| A. | Inspiration |
| B. | Motivation |
| C. | Research |
| D. | Eureka moment |
| Answer» D. Eureka moment | |
| 35. |
A "Beat" is… |
| A. | A feature story for make up artists. |
| B. | A rhythm that you hear when reading an article. |
| C. | A technique used to interview people. |
| D. | An area of specialization for a reporter. |
| Answer» E. | |
| 36. |
advertising creates orders for purchase through the mail |
| A. | Direct |
| B. | Television |
| C. | Radio |
| D. | Newspaper |
| Answer» B. Television | |
| 37. |
What step makes design thinking different than the engineering design process? |
| A. | Define |
| B. | Empathize |
| C. | Ideate |
| D. | Prototype |
| Answer» C. Ideate | |
| 38. |
What type of headline that use humor and mystery approaches to attract the attention of readers are named? |
| A. | Emotional Headline |
| B. | Offbeat and Curiousity Headline |
| C. | Benefit Headline |
| D. | Hornbowling Headline |
| Answer» C. Benefit Headline | |
| 39. |
What is the meaning of “Built In” in TV Ads ? |
| A. | An advertising with a form of writing that appears on the screen to explain about a product. |
| B. | An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product. |
| C. | The advertising that usually used as a property stage. |
| D. | An advertisement that delivered by the host in the middle of program or event. |
| Answer» C. The advertising that usually used as a property stage. | |
| 40. |
The creative strategy and the key execution details are spelled out in a document called: |
| A. | A Marketing Brief |
| B. | A media Brief |
| C. | A Financial Brief |
| D. | A creative brief. |
| Answer» E. | |
| 41. |
...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer. |
| A. | Surrogate Advertising |
| B. | Unique Selling Proposition |
| C. | Recall Advertising |
| D. | Reminder Advertising |
| Answer» C. Recall Advertising | |
| 42. |
Something that moves someone to act, create, or feel an emotion is… |
| A. | creation |
| B. | motivation |
| C. | inspiration. |
| D. | determination. |
| Answer» D. determination. | |
| 43. |
Young’s creative process: __ |
| A. | Immersion – digestion – incubation – illumination – verification |
| B. | Digestion – incubation – illumination – verification - immersion |
| C. | Digestion – incubation – illumination – immersion – verification |
| D. | Illumination – immersion – verification- digestion – incubation |
| Answer» B. Digestion – incubation – illumination – verification - immersion | |
| 44. |
Which of the following is an example of the mode of delivery? |
| A. | Script |
| B. | Press Release |
| C. | Online |
| D. | Sales |
| Answer» D. Sales | |
| 45. |
_______________ appeals are those directed towards mental agitations or excited states of feeling |
| A. | Moral |
| B. | Emotional |
| C. | Rational |
| D. | Fear |
| Answer» C. Rational | |
| 46. |
Advertisers exaggerate the effects of a product. |
| A. | Humour |
| B. | Promotions |
| C. | Rational |
| D. | Hyperbole |
| Answer» E. | |
| 47. |
Attibution is.... |
| A. | Suing someone for ruining your reputation. |
| B. | A punishment for false reporting. |
| C. | Naming or giving credit to the person who gave you information for the story |
| D. | Another name for novelty articles. |
| Answer» D. Another name for novelty articles. | |
| 48. |
Creativity is also an attitude: the ability to: |
| A. | Accept change and newness |
| B. | Accept change, a willingness to play with ideas and possibilities, |
| C. | Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. |
| D. | Enjoy the good, while looking for ways to improve it. |
| Answer» D. Enjoy the good, while looking for ways to improve it. | |
| 49. |
Since agency brief is very detailed and goes into great depth, its recommend that: |
| A. | A team completes this briefing. |
| B. | A single person |
| C. | Production people complete this |
| D. | Media Planners complete this |
| Answer» B. A single person | |
| 50. |
What is the stage called when the idea is fully transformed in the Creative Process Model? |
| A. | Implementation |
| B. | Illumination |
| C. | Incubation |
| D. | Preparation |
| Answer» B. Illumination | |