MCQOPTIONS
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| 1. |
In advertising, copy refers to the: |
| A. | Text, or words, used in an advertisement. |
| B. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text |
| C. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad. |
| D. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits |
| Answer» D. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits | |