Explore topic-wise MCQs in Economics Mcqs.

Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?

imperfect competition occurs ?

If advertising constantly spends out message about materialism sex power and status which of the following categories of social criticism most closely matches this problem ?

The last stage in the selling process in the __________ stage?

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

The major advantage of survey research is its ?

In terms of special product life cycles a ________ is a basic and distinctive mode expression?

When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?

The most logical budget setting method is found in the list below. Which is it ?

A company faces several major decisions in international marketing the first of these decisions is often ?

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?

The course of a product’s sales and profits over its lifetime is called ?

_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

All of the following are commonly recognized promotion budget formal EXCEPT ?

Which of the following is NOT one of the five stages of the buyers decision process?

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?

_______ beliefs values are open to some degree of change ?

The statement everything affects everything else reflects the principle behind ?

The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?

_______ factors are the most popular bases for segmenting customer groups?

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

The optimal level of provision of public goods is where society total willingness to pay per unit is equal to the ?

A person will continue to pursue an activity up to the point where ?

Externalities are a problem only if ?

If some gain and some lose as the result of a proposed change and it can be demonstrated that the value of the gains would exceed the value of the losses then the change is said to be ?

Markets fail to produce an efficient allocation of resources, but government also fail because ?

The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?

If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?

_______ is the general term for a buying and selling process that is supported by electronic means?

The type of sales presentation approach that requires good listening and problem-solving skills is the ?

The typical method of retail operation used by supermarkets and catalog showrooms is called ?

_______ is quoted as saying that everyone lives by selling something?

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

The total number of item that the company carries within its product lines refers to the ________ of the product mix?