Using a successful brand name to introduce additional items in a give – McqOptions

MCQOPTIONS

1.	Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
A.	line extension
B.	brand extension
C.	multibranding
D.	new brands
Answer» B. brand extension

Discussion

No Comment Found

Related MCQs

The Coase theorem states that ?
When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?
Today advertising captures about ________ percent of total promotion spending?
Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?
A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
According to Engel’s law as income rises ?
In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
Rolls Royce uses which of the following distribution formats ?